Marketingdirecto echoes 11Onze District
Marketingdirecto, the leading online advertising and marketing media, has dedicated an article to 11Onze District, the 11Onze marketing agency led by Gemma Vallet, recognising a job well done since its launch in summer 2022. You can read the article below.
11Onze District, the in-house agency of 11Onze fintech, is born
11Onze, a Southern European fintech community, social network, marketplace and neobank, based in Barcelona launches 11Onze District, an in-house marketing agency. An agency born to also help catapult startups and emerging brands into the local and global market through branded content campaigns, programmatic advertising, social selling and live shopping.
Taking advantage of the knowledge and experience acquired during the launch of the fintech platform 11Onze.cat and the super app EL CANUT, now one of the strategic objectives of 11Onze is also to help especially new companies, startups, in their marketing and communication.
The president of 11Onze, James Sène, points out that “11Onze District has something really unique: a media and social network with a loyal community like 11Onze.cat. We can offer brands a global martech advertising service, through branded content and programmatic advertising that we can activate on 11Onze.cat and other digital media.
11onze.cat, the social network and community of 11Onze District
The 11Onze social network and community, 11onze.cat, has more than 15,000 registered and active members. This is a premium audience. Brands achieve eCommerce conversion rates that can exceed 1%.
“Our advertiser brands are serviced by our team of senior experts in digital marketing, social media, branding, content marketing and global eCommerce performance marketing,” he adds.
11Onze District also offers innovative advertising formats within the 11Onze.cat platform such as social selling and live shopping, supported by a specialised influencer marketing service, a very exclusive and effective service, thanks to the network of 11Onze agents, people certified and trained to provide information on fintech products.
“11Onze District is an in-house agency, although it has been designed to serve other brands. It has been created in record time and puts 11Onze at the forefront of advertising and marketing technology,” explained Gemma Vallet, director and driving force behind 11Onze District.
“I firmly believe that any social network – like the 11Onze community – as well as the giants Meta, TikTok or Google – should have its own agency to service brands. And these agencies have been historically proven to facilitate and help innovate both the creative agencies, media agencies and mainly the brand advertiser,” adds Gemma Vallet.
As a result of 11Onze’s reputation and the personal trajectory of James Sène, in large media groups, and Gemma Vallet, in renowned international consultancies and advertising agencies, 11Onze District has been able to attract strategic partners in programmatic advertising and OTT platform, to activate digital campaigns both locally and internationally with all the guarantees.
Among 11Onze District’s clients is Natulim, a startup with a star product, its vegan and ecological soap strips for washing clothes, which has recently been awarded as the best innovative product in the Spanish market.
You can read the original article here.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
Finextra and FinTech Futures, leading publications in the international fintech community, report on the launch of 11Onze Business for businesses and freelancers. You can read the full articles below.
“Leading European community fintech 11Onze has launched its 11Onze enterprise account for SMEs, offering services usually denied to small companies and sole traders.”
Finextra
Read the original article here
“Offering a multi-currency account with dedicated SWIFT and IBAN and access to transactions across 140 countries and 28 currencies, the app also provides access to foreign exchange directly from the business account. European transfers using UKIBAN, within the Single Euro Payments Area (SEPA), are commission-free and 20 transfers per month are entirely free.”
Fintech Futures
Read the original article here
UK News Group
Read the original article here
If you want your business to make a giant leap, use 11Onze Business. Our business and freelancer account is now available. Find out more!
WP Engine, the world’s leading WordPress hosting company, holds 11Onze up as an example to follow when creating the next generation of digital financial solutions.
“Today, 11Onze is Europe’s first and largest community fintech, filling a gap in the larger fintech sector with a unique mix of educational resources and digital commerce solutions.”
WP engine
You can read the original article here.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
Eldiario.es has published an in-depth interview with Petitet by journalist Sandra Vicente, following the premiere of ‘La rumba dels calerons’. Here you can read the whole piece, from which we have selected some fragments.
Petitet doesn’t like awards or being recognised in the street. Nor does he like money. “Money comes and goes, but it is the ruin of this world. This thing about not giving it importance comes from my father, who used to buy gold with what he earned from his performances with Peret. You can keep it in a drawer until you need it”, he says, caressing the huge golden ‘don’t forget me’ around his arm. “Money is ruin,” he insists. That’s why he wanted to dedicate his latest song to this very subject.
‘La rumba dels calerons’ was commissioned by 11Onze, a Catalan ethical bank. It is one of the many proposals he has received in recent years, of which only a select few are accepted. “I liked them because they didn’t talk to me about money. I don’t care how much you can pay me, because if you make life decisions based on money, you will end up making very serious mistakes,” he says.
En Petitet says he has a clear conscience because he is backed by two of his greatest advisors. On the one hand, God, who, although he does not answer his prayers, communicates with him, giving him a glimpse of how his actions make him feel. “If God is sad, I know that something bad will happen to me. If he is disappointed, I have made a mistake“, he explains, very serious and convinced. The other endorsement of his behaviour is found in bed. “Do you know where the truth of life is? On the pillow. And what it tells me, it lets me sleep peacefully”, says Petitet.
This king of Catalan rumba only wants peace. The peace that comes from music and being with his loved ones. Although his people are increasingly far away. In El Rabal, which used to be a gipsy neighbourhood full of goblins, you hear fewer and fewer guitars. “There are only one or two families left, who will soon be gone,” he says, recalling with nostalgia those evenings to the rhythm of flamenco box drums and strings, with the greats of rumba presiding over the long tables of the bars.
But in this “embalmed” neighbourhood there are still “palmas”. The ones he plays to call his wife, which are the same ones that provided the backing vocals for Peret and so many other great names that now play on Spotify at neighbourhood parties. Because rumba doesn’t die, “it goes inside. Rumba is truth, it’s love, it’s peace and, above all, it’s madam-like“, he says, forcefully.
“Rumba, like all important things in life, requires seriousness, respect and being well-dressed. Handsome as a gipsy”, says Petitet who, even on his way to the hospital, wears a jacket, shirt and tie. Today, even though he is sitting in his armchair, tired and wearing a simple white T-shirt, he exudes joy and the elegance of a patriarch. “All you need in life is a roof over your head and a dish of food. And a bit of rumba“, he says, as he clasps his hands together in this gesture that is shared by both the blessed and the clappers.
La rumba dels calerons
Maintaining a business’ competitiveness in times of economic crisis often means cutting costs. The popular belief that marketing is an operational expense makes many businesses cut back on advertising without thinking twice. We publish an article from VIA Empresa, where Gemma Vallet, Director of 11Onze District, explains why investing in advertising in times of crisis can save our business.
Marketing to survive an uncertain autumn
Advertising in the business plan is not an expense, it is an investment, a lifesaver, it can keep you and your business from closing down.
The “reasonable” price, the so-called pricing in marketing, is becoming another one of the puzzles that have to be solved
In these times of economic crisis, it is worth asking what companies, entrepreneurs, and people in charge of marketing, sales and branding can do to continue selling in an autumn season that looks critical, marked by what some call uncertainty… The uncertainty at this point is rather little, it is certain that we are immersed in a global crisis of historic proportions and consumers, and citizens, have already begun to contain their expenditures. What is uncertain here is how long this restraint in consumption will last, and for the time being – we, the consumers – in this environment are going to buy, and consume, just what is fair and essential.
And this is the first thing to be clear about, to understand what is essential for your clients, for the consumers of your brand. This question or reflection must be done consciously. Indispensable is the bread and also what is classified as entertainment and leisure. For example, in times of crisis, music (culture, which for some governments is a reason for budget cuts) is an asset that can be classified as essential and is enjoyed in concert and festival formats. At a reasonable price, because people now need their moment of escape like bread.
The “reasonable” price, the so-called pricing in marketing, is becoming another one of the puzzles that have to be solved so that the numbers work out, and we don’t have to close down because we have adopted a low-cost policy in which we have been giving away products and services.
The brand, will they buy a brand, or will they opt for private labels or brands born, incubated, in marketplaces such as Amazon? The brand is still the best bet that can be made in any business, let’s not doubt it at this point. Let’s continue to invest in building a brand. Mercadona carved out a niche for itself, a good niche, by selling better than anyone else in groceries, their own brand… The truth is that Mercadona also invests in maintaining its good reputation, in building its own brand.
Advertising budget
Advertising: what to do at this time? Above all, don’t cut back on brand and product communication, on advertising, because it will be worse later, if you cut this item, they will forget about your brand and your products and services… And this branding and marketing thing has a lot of common sense: if they forget you, they stop buying from you. Maybe your financial director reminds you that you have to cut costs and advertising is in the expense column. We don’t quite know how it got there. That advertising item in your business plan is not an expense, it is an investment, a lifesaver, it can stop you and your company from closing down.
Study the market well, it is time to invest in data, in market intelligence.
It is time to study, to review those marketing feats, as was once a historic campaign in the detergent market, the campaign starring a general manager, a CEO, Mr. Manuel Luque, who saved the company at a time when all signs were of closure with a challenging message: “Search, compare and if you find something better, buy it”. Transparency, honesty and good work… Essential.
You can read the original article here
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
The launch of 11Onze Segurs has not gone unnoticed beyond our borders. Several international media outlets have reported on 11Onze’s entry into the insurance market thanks to its agreement with Tuio.
The international media indicate that 11Onze’s agreement with the Tuio insurance company allows it to offer “a unique market proposal”, with “agile, transparent and affordable” home insurance. In fact, the same media highlight that this home insurance “is between 15 and 20% cheaper than the average policy on the market”.
The pieces of news point out that 11Onze Segurs is a break with the traditional insurance model, which tries “to save on claims to maintain their profits”. On the contrary, in the new model of 11Onze Segurs, 25% of the amount paid goes to the insurance company and the remaining 75% is dedicated to cover claims and donations to NGOs.
A simple proposal
In addition, the international media agree in reproducing statements by 11Onze’s president, James Sène, in which he emphasises the company’s desire to offer tools that enable the community to reduce “essential expenses”. Hence the launch of “the best home insurance at the best price and with benefits for society“. Sène emphasises the simplicity of the proposal, which eliminates “unnecessary paperwork and hidden clauses”.
Another aspect highlighted by the president of 11Onze is the company’s commitment to society. This is the reason why “most of the profits are not distributed to shareholders and managers, but the NGOs” chosen by customers. In this line, the pieces of news published in the UK media point out that 11Onze’s partner for this product is a certified B Corp.
You can consult the original news published in ‘Finextra’ and ‘Fintech Finance’.
If you want to discover fair insurance for your home and for society, check 11Onze Segurs.
Albert Om interviews Miliu de la Cera on the programme ‘Islandia’ and states that “La Rumba dels Calerons” is “the summer hit”. The rumba of the Petitet band breaks the taboo of 11Onze in the traditional Catalan media.
“Petitet in December he made a Christmas carol and now… he’s created the summer hit! This is how Albert Om began his interview with Miliu de la Cera on the occasion of the premiere of “La Rumba dels Calerons“. The music producer answered Rac1’s questions and explained how it all went: “Petitet called me and said, Miliu, I have a very good idea, come home and we’ll have a look at it. And this time he said to me, I have this. I have it for some very beautiful people, called 11Onze. They explained the idea to me and you can see the result, it’s really beautiful“.
“Apart from that, there’s a fantastic video clip,” said Albert Om, “you had a good time, didn’t you? Indeed, as the journalist points out, for the video clip, 11Onze organised a popular party in the middle of the Rambla del Raval with more than 120 people. Miliu adds, “rumba is a good thing and the people of the Raval, who are beautiful and nice people… well, you don’t have to shout at them too much to join the party, you saw that”.
The message of the song
About 11Onze, Miliu explained that, “it’s a financial institution that is designed for ordinary people, for common people like us”. That’s why, when Petitet and 11Onze’s content director, Toni Mata, spoke, “a common idea” immediately emerged. In this sense, Olmo added, “there is this idea of redistributing wealth and that money has the importance it has”.
Petitet also appeared in a voice-over to thank Albert Om for paying attention to “La Rumba dels Calerons”: “thank you, Albert Om for presenting my new project, this work that the 11Onze people asked me for. They were very open-minded people, I was able to work for 3 months to make this song”. On the message, Petitet declared that beyond money, “the most important thing is to have peace. Peace with yourself. That’s why I talk about money. Money is the misfortune of life”.
11Onze’s debut in the traditional Catalan media
The interview with producer Miliu de la Cera is 11Onze’s first appearance in the traditional media in Catalonia. Until now, only digital media such as Elmon.cat and programmes such as Tevecat’s Estat de la Nació had paid any attention to the project. Rac1’s Islandia is the leading afternoon programme in Catalonia, with 125,000 listeners, according to the latest EGM. Little by little, then, 11Onze is also making inroads in the traditional media, breaking the taboo that has hitherto surrounded the organisation. And, as the song shows and as Petitet always says, “it’s better to laugh than to cry”.
You can listen to Albert Om’s complete interview with Miliu de la Cera in this video prepared by the same music producer of “La Rumba dels Calerons”.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
UK News Group, the UK’s leading business news publication, has echoed the great reception that 11Onze Essentials has received in the market. The news portal highlights 11Onze’s desire to “promote an eco-friendly and sustainable lifestyle in Catalonia” and the fact that Tapp Water filters allow customers “to reduce plastic waste and save money.”
“In line with community fintech 11Onze’s mission to promote an eco-friendly and sustainable lifestyle in Catalonia, it launched TAPP – a revolutionary, yet easy to use water filter that allows customers to reduce plastic waste and save money.”, said UK News Group.
Read the rest of the article here.
If you want to discover how to drink the best water, save money and help the planet, go to 11Onze Essentials.
11Onze’s first EU gold purchase has not gone unnoticed beyond our borders. Various international media have echoed this operation.
The international media highlights that the first order of gold for the members of the 11Onze community, which symbolically amounts to 11 kilograms of this precious metal, will soon arrive at La Plaça. The same media also notes that this community purchase comes only two weeks after the launch of Preciosos 11Onze.
The news reports mention the attractiveness of gold as a safe-haven asset in the face of rising inflation and unpredictable markets. They also include statements by Isaac Sène, 11Onze’s product manager, explaining that “a second order” is already in the works and the possibility of offering increasingly competitive prices thanks to “economies of scale”.
The international media also agree in reproducing the statements of 11Onze’s president, James Sène, on the necessary confidence of the clients to be able to close this operation, since they disbursed the funds “weeks before the date of the purchase”.
You can read the original news published in ‘Business Money’ and ‘Fintech Finance’.
11Onze School also generates interest
Beyond Preciosos 11Onze, 11Onze School also continues to attract international attention. UK News Group highlights the launch of this programme to improve the financial literacy of students and mentions the first session held in a high school in Figueres.
If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.
2021 was the year of 11Onze’s birth and 2022 will be the year of its consolidation. With the aim of growing the project, between January and February at the fincom we signed an agreement with Mastercard and launched Preciosos 11Onze. We have also committed to financial education through 11Onze School, 11Onze Check and the Fintech Talks. And we have been nominated for the UX Design Awards for the best social platform.
The 11Onze team does not stop, and the press echoes this. The specialised media in the fintech world highlight how 11Onze has been the first financial community in Europe to offer to buy gold with Preciosos 11Onze, a tool to combat inflation and the consequent loss of purchasing power.
The international specialised press also reports on 11Onze’s commitment to financial education, a challenge that the European Commission and the OECD’s International Financial Education Network have set themselves in order to promote the financial skills of the population. This is why the Fintech Talks have been launched, as well as the 11Onze School and 11Onze Check services. They also highlight 11Onze’s important agreement with Mastercard. Let’s see it!
February gold and the spread of knowledge
Preciosos 11Onze
Financial education and Fintech Talks
11Onze and the design agency Wondr
A January with Mastercard
11Onze is the fintech community of Catalonia. Open an account by downloading the super app El Canut on Android and Apple and join the revolution!
