"Advertising is not an expense but an investment"
Mantenir la competitivitat d’una empresa en època de crisi econòmica sovint implica reduir les despeses. La creença popular que el màrqueting és una despesa operacional fa que moltes empreses retallin la partida publicitaria sense pensar-s’ho dues vegades. Publiquem un article de VIA Empresa, on Gemma Vallet, directora d’11Onze District, ens explica per què invertir en publicitat en temps de crisi pot salvar el nostre negoci.
Màrqueting per sobreviure a una tardor incerta
La publicitat al pla d’empresa no és una despesa, és una inversió, un flotador, pot evitar que vostè i la seva empresa tanquin.
El preu “raonable”, el denominat pricing en màrqueting, està sent un altre dels trencaclosques
En aquests moments de crisi econòmica, pregunteu-vos què poden fer les empreses, els empresaris, les persones al davant del màrqueting, vendes i branding per a continuar venent a una tardor que es presenta crítica, marcada pel que alguns anomenen la incertesa… La incertesa a hores d’ara és més ben poca, es confirma que estem immersos en una crisi global de les històriques i els consumidors, els ciutadans, ja han començat a contenir el seu consum. L’incert aquí és fins quan aquesta contenció en el consum, i nosaltres ara -consumidors- en aquest entorn anem a comprar el just i imprescindible.
És la primera cosa a tenir clara, a entendre. Què és imprescindible per als teus clients, per als consumidors de la teva marca? Aquesta pregunta de reflexió cal fer-la a consciència. Imprescindible és el pa i també el catalogat com a entreteniment i oci. Per exemple, en temps de crisi, la música (la cultura que per a alguns governs és motiu de retall de pressupostos) és un bé que es pot catalogar d’imprescindibles i es pot comprar en format de concerts, festivals… a un preu raonable, perquè la gent ara necessita com el pa el seu moment d’evasió.
El preu “raonable”, el denominat pricing en màrqueting, està sent un altre dels trencaclosques perquè no haver de tancar per haver adoptat un low cost en què hem d’haver-hi de regalar productes, serveis.
La marca, ¿compraran marca o escullen les marques blanques o marques nascudes, incubades, en els marketplaces com Amazon? La marca encara és la millor aposta que es pot fer en qualsevol negoci, a hores d’ara no ho posem en dubte. Apostem per continuar invertint a construir marca. Mercadona va fer-se un buit, un bon buit en el mercat, per vendre millor que ningú en alimentació les marques blanques… I cert és que Mercadona inverteix a mantenir la seva bona reputació, a construir la seva pròpia marca.
La partida de publicitat
Publicitat. Què fer en aquests moments? Sobretot, no retallar en comunicació de marca, de producte, en publicitat, perquè després serà pitjor, si retalla aquesta partida serà per fer que tothom s’oblidi de la seva marca i els seus productes i serveis… i això del branding i màrqueting té molt de sentit comú: si t’obliden, et deixen de comprar. Pot ser que el seu director financer li recordi que cal retallar despeses i la partida publicitària figura a la columna de despeses. No sabem gaire bé com va arribar aquí. Aquesta partida que posa publicitat al seu pla d’empresa no és una despesa, és una inversió, un flotador, pot evitar que vostè i la seva empresa tanquin.
Estudieu bé el mercat, és el moment d’invertir en dades, en intel·ligència del mercat.
És el moment d’estudiar, de revisar aquestes gestes del màrqueting com en el seu dia va ser una campanya històrica al mercat dels detergents, la campanya protagonitzada per un director general, un CEO, el Sr. Manuel Luque, que salva l’empresa en un moment on tots els indicis eren de tancament amb un missatge reptador: “Busqueu, compareu i si trobeu alguna cosa millor, compreu-la”. Transparència, honestedat i bon fer… Imprescindible.
Pots llegir l’article original aquí
11Onze és la fintech comunitària de Catalunya. Obre un compte descarregant la super app El Canut per Android o iOS. Uneix-te a la revolució!
Fintech Finance News, a leading publication in the international fintech community, reports on the collaboration between 11Onze Segurs and the Catalan mutual Mussap.
James Sène, Chairman, 11Onze, explained “We launched a survey asking which insurance products our customers would be interested in and vehicle insurance was the most voted. So, we worked on looking at options to offer vehicle insurance which is credible, fair and cost-effective. We reached an agreement with the Catalan mutual company Mussap as, unlike other entities, a mutual insurance company such as Mussap is not for profit. In addition, the mutual members are co-owners and the profits are reinvested in the same entity to improve the services and the contributions of its members. Furthermore, 11Onze has obtained an additional 5% discount for its members.”
You can read the original article here:
Fintech Finance News
If you want to discover the best insurance for your vehicle, go to 11Onze Segurs, insurances with 11Onze values.
UK News Group and The Fintech Times, leading fintech publications, report on 11Onze Rolls Up its Sleeves and Better Shelter’s project to build schools for Syrian refugee children.
Catalan community fintech 11Onze partners with Sweden’s Better Shelter to build refugee schools in Syria
Explaining the initiative James Sene, Chairman, 11Onze, said, “At 11Onze we understand that for a secure future, we must educate children; for which we need to build schools. That’s why we want to build refugee schools in the north of Syria, so that children can go back to school and get on with their lives.”
You can read the original articles here:
UK News Group and New York-based Litigation Finance Journal, leading publications covering business and finance news, have echoed the launch of Litigation Funding’s latest product, by 11Onze Recommends.
“On the back of its successful launch of litigation funding, 11Onze Recommends, Europe’s leading community fintech has added housing litigation to enhance its funding offer. 11Onze has also lowered the entry requirement for the product to €10,000 (from €25,000) to widen its access to more members. The housing claims are for housing disrepair, especially in social housing. “
You can read the original articles at:
If you want to find out how to get returns on your savings with a social justice product, 11Onze recommends Litigation Funding.
Leading publications in the international fintech community echo the launch of Litigation Funding, which 11Onze recommends. TheFintechTimes and FintechFinanceNews from the UK are joined for the first time by OxNews from China and Technewscomboost from India.
11Onze enters the litigation funding arena in the UK with Litigation Funding from 11Onze Recommends, which promises to shield savings from inflation devaluation. Explaining the rationale behind the launch, James Sène, chairman, said: “Our litigation funds are mainly focused on lawsuits against banks. This not only helps in seeking justice; it also offers great returns on your savings above inflation, thanks to the compensation the banks will have to pay.”
You can read the articles and mentions here:
Fund lawsuits against banks. Get justice done and returns on your savings above inflation thanks to the compensation the banks will have to pay. All the information about Litigation Funding can be found at 11Onze Recommends.
Finextra and FE News, leading publications in the international fintech community, echo the launch of 11Onze School. You can read the full article below.
“To cater to the rising demand for financial education in schools, community fintech 11Onze has launched a website 11Onze Escola for Catalan teachers unlocking free access to a wealth of information, guides and games on money matters.”
Finextra – FE News
You can read the original article here
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
The campaign for the sale of gold coins as gifts promoted by 11Onze as a present for this holiday season is attracting the interest of specialized international media such as Finextra and UK News Group.
You can read the original articles, from Finextra and UK News Group. Here are some excerpts.
European community fintech urges its members to go for gold this Christmas.
In many communities across Europe, family and friends will be exchanging gifts, money and good news this Christmas; so, in line with its mission to help its community build wealth, community fintech 11Onze is offering gold coins as gifts to members and users.
James Sène, president of 11Onze, explains the reasons for the campaign, “We live in uncertain times. We are facing runaway inflation, the depreciation of the euro and war in Europe. In these times, when there is uncertainty about the future of fiat currencies, we believe that investing in gold is the right decision. As a gift, it will not lose value over time and can be converted into cash quickly, the value of which will only appreciate.”
Since the suspension of the Bretton Woods agreements in 1971, which led to the abandonment of the gold standard, the sum of banknotes and commercial bank credit has multiplied by more than 30 times, which is equivalent to its depreciation of money. Gold, on the other hand, has seen its value multiply by 38. In fact, since December 2015, gold has appreciated by more than 40% against the euro.
Borrowing some of the magic from Roald Dahl’s Charlie and the Chocolate Factory, 11Onze offers its buyers, along with the coins, a Christmas postcard and a personalized gold ticket certifying the gold purchase.
Toni Mata, 11Onze’s Director of Content and Media, who is leading the campaign, said: “The 11Onze gold ticket connects directly to the fantasy created by Roald Dahl in the novel Charlie and the Chocolate Factory. There, children who found the golden ticket inside the chocolate tile were invited to visit the chocolate factory of the wacky Willy Wonka. The 11Onze golden ticket won’t take any children to meet the Oompa Loompa, but it will ensure that they have gold for the future.”
If you want to give a gift for tomorrow, give gold. Here’s how to buy gold coins with 11Onze this holiday season.
Up to now, with Preciosos 11Onze, it has been possible to purchase gold bullion. From now on, we also offer the option of buying Krugerrand and Britannia gold coins. Gift gold, for tomorrow’s future.
Marketingdirecto, the leading online advertising and marketing media, has dedicated an article to 11Onze District, the 11Onze marketing agency led by Gemma Vallet, recognising a job well done since its launch in summer 2022. You can read the article below.
11Onze District, the in-house agency of 11Onze fintech, is born
11Onze, a Southern European fintech community, social network, marketplace and neobank, based in Barcelona launches 11Onze District, an in-house marketing agency. An agency born to also help catapult startups and emerging brands into the local and global market through branded content campaigns, programmatic advertising, social selling and live shopping.
Taking advantage of the knowledge and experience acquired during the launch of the fintech platform 11Onze.cat and the super app EL CANUT, now one of the strategic objectives of 11Onze is also to help especially new companies, startups, in their marketing and communication.
The president of 11Onze, James Sène, points out that “11Onze District has something really unique: a media and social network with a loyal community like 11Onze.cat. We can offer brands a global martech advertising service, through branded content and programmatic advertising that we can activate on 11Onze.cat and other digital media.
11onze.cat, the social network and community of 11Onze District
The 11Onze social network and community, 11onze.cat, has more than 15,000 registered and active members. This is a premium audience. Brands achieve eCommerce conversion rates that can exceed 1%.
“Our advertiser brands are serviced by our team of senior experts in digital marketing, social media, branding, content marketing and global eCommerce performance marketing,” he adds.
11Onze District also offers innovative advertising formats within the 11Onze.cat platform such as social selling and live shopping, supported by a specialised influencer marketing service, a very exclusive and effective service, thanks to the network of 11Onze agents, people certified and trained to provide information on fintech products.
“11Onze District is an in-house agency, although it has been designed to serve other brands. It has been created in record time and puts 11Onze at the forefront of advertising and marketing technology,” explained Gemma Vallet, director and driving force behind 11Onze District.
“I firmly believe that any social network – like the 11Onze community – as well as the giants Meta, TikTok or Google – should have its own agency to service brands. And these agencies have been historically proven to facilitate and help innovate both the creative agencies, media agencies and mainly the brand advertiser,” adds Gemma Vallet.
As a result of 11Onze’s reputation and the personal trajectory of James Sène, in large media groups, and Gemma Vallet, in renowned international consultancies and advertising agencies, 11Onze District has been able to attract strategic partners in programmatic advertising and OTT platform, to activate digital campaigns both locally and internationally with all the guarantees.
Among 11Onze District’s clients is Natulim, a startup with a star product, its vegan and ecological soap strips for washing clothes, which has recently been awarded as the best innovative product in the Spanish market.
You can read the original article here.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
Finextra and FinTech Futures, leading publications in the international fintech community, report on the launch of 11Onze Business for businesses and freelancers. You can read the full articles below.
“Leading European community fintech 11Onze has launched its 11Onze enterprise account for SMEs, offering services usually denied to small companies and sole traders.”
Finextra
Read the original article here
“Offering a multi-currency account with dedicated SWIFT and IBAN and access to transactions across 140 countries and 28 currencies, the app also provides access to foreign exchange directly from the business account. European transfers using UKIBAN, within the Single Euro Payments Area (SEPA), are commission-free and 20 transfers per month are entirely free.”
Fintech Futures
Read the original article here
UK News Group
Read the original article here
If you want your business to make a giant leap, use 11Onze Business. Our business and freelancer account is now available. Find out more!
WP Engine, the world’s leading WordPress hosting company, holds 11Onze up as an example to follow when creating the next generation of digital financial solutions.
“Today, 11Onze is Europe’s first and largest community fintech, filling a gap in the larger fintech sector with a unique mix of educational resources and digital commerce solutions.”
WP engine
You can read the original article here.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
