11Onze District: the marketing agency of 11Onze

11Onze District is 11Onze’s in-house advertising agency, designed to serve other brands. Created in record time. It puts 11Onze at the forefront of programmatic advertising. Discover how 11Onze District was created, with Gemma Vallet.

 

Gemma Vallet, director and driving force behind 11Onze District

 

11Onze District Agency was born as a concept one summer afternoon in 2021 on the terrace of a country house in Maresme (Vallès Oriental, Barcelona, Catalonia). At that time, the president of 11Onze, James Sène, was clear that any social network such as the one that supports the 11Onze community, just like Meta or TikTok or Google, must have its own agency to provide service to brands.

James, at that time, called it 11Onze Agency, and entrusted its creation to Gemma Vallet, director and promoter of the 11Onze agency, who in addition to providing it with services aligned with the vision of the president of 11Onze and the market, added: District or District, because one of the main objectives of the agency is to provide a relevant space, a showcase or a digital or hybrid showroom to brands and companies within the 11onze.cat community, and around the world.

One year later, at 11Onze District, we have just passed the first start-up phase, the embryonic phase of defining the model and testing the business model. At this point, we have already defined the 11Onze District platform as an agency: what it is, the basic advertising and marketing services it offers, and the real value it provides in terms of branding and business.

As a result of 11Onze’s brand reputation and our background in large multinational advertising groups, we have been able to attract, in record time, leading partners in programmatic advertising to be able to activate digital campaigns both locally and internationally with all the guarantees. We will also soon be able to offer native video advertising content within 11onze.cat, thanks to a leading OTT platform.

We have equipped 11Onze District with the latest advertising and marketing technology in record time. Furthermore, we have to bear in mind that traditional media agencies and large general advertising service agencies have been digitising their services for more than a decade, while 11Onze District, in just 3 months, has been able to operate and offer leading, proven quality services in programmatic advertising, among other services.

We are preparing and working to enter into a phase of organic growth at the business level.

 

11Onze District is working to achieve 3 major challenges:

To bring differential value to the people who make up the 11Onze community, to the members registered in 11onze.cat, through innovative, sustainable brands such as Natulim or Basi Group, among other brands with which we build exclusive proposals for the 11Onze community.

-To bring a unique value to the brands that we incorporate into the 11onze.cat community through the creation of special campaigns and to offer them a space, a digital district, and in the future, a hybrid space.

At the 11Onze District agency, we manage everything from the ideation of the campaign, management, production and activation, to digital and business analytics. We are able to activate and disseminate the campaigns of 11Onze’s partner brands or friendly brands within 11onze.cat, their own channels. And to reiterate, 11Onze District is able to manage and contract campaigns in both local and international digital media, thanks to programmatic advertising and artificial intelligence. 11Onze District is able to innovate in branded content and advertising formats such as social selling and live shopping through our network of agents and brand ambassadors.

-The third challenge of 11Onze District is to create and activate a community of entrepreneurs, professionals, creators and creatives to promote knowledge around fintech and the new economy. We are working in this direction with the Fintech Talks, talks that promote critical thinking and open discussion as a way of contributing knowledge to anticipate the challenges of the new economy and finance. At this point, the Fintech Talks have their epicentre in Barcelona, a city that is a benchmark as a hub for innovation and entrepreneurship.

11Onze District, as an agency, is unique, almost pioneering, and innovative, and we will certainly be able to create quality jobs for marketers, creatives, strategy and programmatic advertising experts. We will also train new cognitive consultants who are experts in social media algorithms and search engines, to whom we will be able to bring knowledge, at the same time that we will be able to learn from them and grow.

In the next 2-3 years we have to be able to be a respected benchmark in the advertising and marketing world for quality and efficiency, as a leading agency in programmatic advertising, social selling and content marketing, and generate wealth as a top agency.

Welcome to 11Onze District!

 

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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Opening accounts with European IBANs, diversifying your savings, investing in the stock market, opening a deposit… Do you already know everything you can do with El Canut? We’ll explain what services our wallet of wallets offers and which ones you’ll soon be able to use.

 

In addition to opening an 11Onze account and requesting a virtual or physical card, El Canut currently allows you to make instant transfers, access the 11Onze community, the 24/7 customer service and bring together your accounts from other entities in a single place, thanks to the European PSD2 directive. Your account will have a Bulgarian IBAN, but you will soon be able to choose an IBAN from other countries, such as Belgium, France, Estonia or Germany.

Moreover, with El Canut you have the whole 11Onze services in your hand. This means that you can participate in La Plaça or access products such as 11Onze Segurs or Preciosos 11Onze from our application.

However, El Canut will be adding more and more services until it reaches more than fifty. For example, the app will allow you to invest your savings in different assets: currencies, ETF packages, cryptocurrencies or Peles, and you will be able to make payments or withdraw money through a network of 11Onze partners. You will also be able to open deposits with competitive conditions to help you save, take out loans at low-interest rates or take out mortgages with the best offers on the market. In addition, we will offer you the possibility of taking out a leasing contract, you can invest in 11Onze community projects or manage your savings with financial control tools.

What are you waiting for to download El Canut? It is already available for Android and iOS.

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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The Catalan community fintech has filed a complaint with the Mossos d’Esquadra against the Alicante entity and its collaborators for misappropriation of assets.

 

As we told you a few days ago, Banco Sabadell is illegally withholding money from 11Onze. Since July 7th, we have made repeated requests to clarify the reasons for the unjustified blocking of the operating account of one of 11Onze’s companies. Given the absolute lack of information, we have denounced them for misappropriation. We will keep you informed.

 

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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At the end of April 2022, 11Onze started shipping gold to Preciosos 11Onze customers. We explain the whole process from the moment the gold arrives at the refinery until it is ready to be shipped to the end customer.

 

The first shipment of gold from the 11Onze community was delivered at the end of April 2022. It will be this week. The international situation had caused a peak in demand for gold, and 11Onze delayed the collective purchase, waiting for the right time. The company then supervised every step of the process: from the purchase of the raw gold, to the ingot-plating and serial marking of each piece. Since then, Preciosos 11Onze has continued to manage gold purchases.

The gold that community members receive is 11Onze bullion gold. This means that it is not gold from another entity marketed by our company, but 11Onze gold. The pieces are of 50, 100, 500 grams or 1 kilo and customers can choose to receive them or leave them in custody.

Gold production at the refinery   

From the time the gold of the 11Onze community arrives at the refinery until it is ready to be sent to the end customer, there are a series of processes to be carried out. We explain them to you.

  • Weighing: the gold arrives in sheets. It is checked for the correct weight and the sheets to be melted are prepared for each customer.
  • Rolling: if the sheet is too thick, it cannot be cut. Therefore, thinner sheets are made with a press.
  • Casting: gold becomes liquid at 1,000 °C and above. For pieces of a certain size, it is melted in the furnace; for smaller pieces (25 or 50 grams), it is done manually, with a blowtorch.
  • Solidification: when it is very liquid, the gold is poured into a mould to form the ingot. A blowtorch is used to cool it progressively so that it hardens.
  • Cleaning: once solidified, the gold is immersed in a nitric acid solution to clean it.
  • Quality control and weight verification: the gold is re-weighed to ensure that nothing has been lost. In any case, the pieces are usually weighed slightly heavier to compensate for any possible loss.
  • Marking: once everything has been checked for correctness, the bar is marked with the serial number and is ready for delivery to the customer.

Preciosos 11Onze gold guarantees the highest purity (999.99 out of 1,000), is purchased at the best price thanks to collective orders and helps the community to protect their savings from inflation.

 

If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.

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The content and media department aims to explain what 11Onze is, or rather, to teach it. It focuses the company’s communication on transmitting its values and desire to change everything.

 

Toni Mata, content and media director at 11Onze

 

Doesn’t it bother you when any bank or company that wants to sell you something treats you as if you had comprehension problems? As if the public, the potential client, were a herd that has to be given specific instructions to enter the enclosure? It really pisses me off. And I think that citizens (for companies: consumers) are starting to have enough audiovisual culture to understand when they are trying to make a fool of us and when they are not.

My work as head of the content and media department at 11Onze goes in a different direction. I like us to be useful, I like us to explain things as they are, and I like us to be unpredictable. That’s why we don’t hire expensive advertising agencies that would convince us of supposedly modern but preconceived ideas, with perfect photography and beautiful actors. We don’t do that. We are not interested in it. Everyone else is doing it. And it’s a bit of a laugh, to be honest.

Let me tell it with examples. When La Caixa makes an advert that looks like a Yankee college film in which it tells us about a boy who has been helped and doesn’t know whether to become a trap singer or play American football… it’s all very well, but it’s a lie. I’m from Sabadell and this was filmed on the JAS (Sabadell Athletic Youth) tracks, with the beautiful gorges of the Ripoll in the background. The problem is that there is no American football team in Sabadell and the rugby teams in the city (which are at the other end of Sabadell, not there) don’t know about this guy.

However, if you look up Munic HB, you’ll see that he does do very well in music, although, of course, this is perhaps not the image that the promoters of the advert want. It’s the Les Termes neighbourhood of Sabadell, which looks more like the Baltimore of The Wire than the upper Diagonal of the Valencian entity’s directors. In short, it’s all a lie. They have spent a lot of money to tell us a fairy tale because they must not like the truth, the suburban reality.

 

A bath of reality

We are different here. At 11Onze we show how the reality is. Pretty? Ugly? It doesn’t matter, it’s the one we have. It’s not just La Caixa that does this, everybody does it, in a pitiful race to sweeten the world instead of making it understandable or transforming it.

For me, these are the axes of 11Onze’s communication. To begin with, we use the Magazine, 11Onze Podcast, 11Onze TV and Learning to understand how the economy works, and what the mechanisms of the financial world are. Because, whether we like it or not, this is the music that plays. Therefore, it is better that we learn to dance to it. 

Once the community is big enough, we will try to change the music. Because the next step is to transform reality, although we will have to do that together. That’s why our workers make the effort to make topics of interest accessible to us, to bring to the table knowledge that we must have. And for the same transformative motive, we like to have young voices like those of Pasta Z or people who put ideas into action that they believe in and that we are discovering in Promoters. This is what we want: people who look at the world, question what they can do and set about building it. From the bottom up.

Aversion to lies

You see, I’m a writer, a journalist by training and a scriptwriter for entertainment programmes. It’s a strange jumble, I know. I say this so that you understand my absolute aversion to artifice and lies. When a writer writes from the heart, things that matter to him, it shows. When a journalist explains the facts, it’s clear, no need to twist the explanation. When a scriptwriter is funny, people either laugh or don’t laugh. Well, for me, the way business should work should follow these guidelines: if what your company does is good for people, do it. If not, shut down. If what you have to say is true, say it. If not, shut down. If you want to tell a story, make it interesting. If not, shut it down. Don’t waste my time.

That’s why for me the truth doesn’t surpass fiction, it crushes it. Lies (in banking, in advertising, in politics, in marketing) have done too much damage and have debased communication. Too much. We no longer know what is true and what is a lie. Corporate messages and disinformation are mixed in an inseparable amalgam, which is why we launched 11Onze Check, because we have had enough of this whorehouse where the banks and the media lie down all the time. We have the right not to be fooled.

 

The weight of the documentary

In short: my challenge is quite amusing, among other things because I can see how the old model is bleeding to death trying to do what we do, which is unnatural for them. We just have to put cameras on the day-to-day life of 11Onze, giving a lot of weight to the documentary. With 11Onze’s Academy, we showed how we trained the workers; with Introducing, they discovered the first bosses of 11Onze; with In a Few Days, we showed the launching process of El Canut and we uncovered all the obstacles that the traditional banks put in our way. What else will we do? Continue telling this story. We are only in the first season.

We have come to learn, to grow together, to shred the lies and to change what we don’t like. And what’s more, we’ll do it with a party, dancing the rumba. Have you ever seen a financial institution advertised by gipsies? Well, we have come to do things that have never been done before.

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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The Catalan brand of ecological detergents presents new fragrances and a jasmine-scented floor cleaner. 3 lots will be raffled among the people who comment on this news!

 

The collaboration between 11Onze and Natulim continues with the aim of offering useful products for the people of La Plaça. Now, the company led by David Weiss and Lluís Montull, presents new fragrances for washing clothes and a product that customers demanded: a soil cleaner.

The detergents can be unscented, with a floral scent or with a lavender scent. The floor cleaner is available with a jasmine scent and can clean 100 square meters with just one soluble strip of soap, which is placed directly in the bucket. The product is designed for all types of floors, including wood and marble.

 

What can you win at La Plaça?

Among all the people who comment on this article, we will draw 3 Natulim lots that will include:

-2 Natulim natural detergent.

-2 Natulim floral detergent.

-2 Natulim lavender detergent.

-2 Natulim jasmine floor cleaner.

In total: clean clothes and floors for quite a long time, really.

 

How to participate?

All you have to do is comment on this article and tell us what you like most or least about Natulim.

Among all the participants we will do a draw and we will contact you to send you your Natulim lot. There will be 3 winners and you have time to participate until August 3rd.

Obviously, to participate you need to be registered at La Plaça, so if you know someone who might be interested in this promotion, let them know! If you want to register at La Plaça, click here.

 

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Catalonia suffers a high rate of home burglaries, a problem that worsens during holiday periods. Gemma Vallet, director of 11Onze District, reminds us of the most important tips to protect our homes correctly or minimise the consequences in the event of a burglary.

 

Fortunately, home burglaries were reduced by 23% during the pandemic, but the Mossos d’Esquadra have been warning for some months of an increase, which could be accentuated during the holiday period. Moreover, it should be borne in mind, as Gemma Vallet points out, that Catalonia “leads the ranking of thefts” in Spain.

According to data from insurance companies, the average value of thefts is 800 euros and the municipalities with the highest value stolen in each incident are Girona and Sant Cugat del Vallès. As for shops, the most affected are those in Reus, Mataró and Lleida.

Guidelines to avoid unpleasant surprises

The director of 11Onze District offers a series of tips to protect yourself from theft or minimise its consequences:

  1. Leave objects of more material or sentimental value in a safe place.
  2. Install an alarm.
  3. Check all accesses, doors and windows, as burglars are increasingly using more elaborate systems to gain access to homes.
  4. Be discreet about your absence, being careful about what you post on social media, as this can alert burglars to your location.
  5. Ask someone to visit the home regularly, collect correspondence and check that nothing unusual is going on.
  6. Do not leave messages on the answering machine indicating that you are away.
  7. If you hear any noise or detect the presence of a stranger, alert the Mossos d’Esquadra immediately, without confronting them.
  8. If you have taken out insurance, make an inventory of your property so that you can claim the corresponding compensation in the event of theft.

In addition to theft, Gemma Vallet warns that it is advisable to take measures to avoid problems with windows and water and electricity installations during your holiday absence.

 

If you want to discover fair insurance for your home and for society, check 11Onze Segurs.

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The Alicante-based bank has held up, without justification, an intercompany transfer from 11Onze for more than a week. From 11Onze, it is interpreted as a desperate manoeuvre to try to boycott the progress of the Catalan community fintech.

 

Last Wednesday, 6 July, 11Onze made a transfer between companies in the group, to carry out its ordinary tasks. A regular operation that has been carried out many times before in recent months without any issue. But this time, Banco Sabadell blocked the arrival of the money, without even notifying 11Onze.

When prompted by Oriol Tafanell, 11Onze’s financial director, Banco Sabadell has never justified the reason for blocking 11Onze’s funds. On Friday 8 July, 11Onze accredited the origin of the money, but it has continued to be blocked. “It doesn’t make any sense because we have made this same transaction many times for larger amounts. They know perfectly well where the money comes from and how we use it”, assured Tafanell.

On 14 July the money was still blocked, in an indisputably illegal manner and for no accredited reason. So Tafanell went to the Banco Sabadell branch in Terrassa, which held the account in question.

 

Bad faith and lack of knowledge

Once there, there is a new surprise: the head office (Alicante) has informed the branch workers that 11Onze’s money can be unblocked as long as it is used to pay salaries or taxes. One more abuse. “Banco Sabadell cannot tell 11Onze how to use its money, which, moreover, has been blocked for no accredited reason, which is blatantly illegal,” explained Tafanell. In the eyes of 11Onze, it is clear that there is a desire to cause harm to the entity, to a competitor that bothers them. “They have been watching the movement of money for months, seeing the flight of capital from their clients to 11Onze. And they are not amused. But just because they don’t like it doesn’t mean they can stop it”, Tafanell remarked.

 

The director who doesn’t manage

At this point, 11Onze forced an urgent meeting with the director of the office in question. An unsuccessful meeting because, as the director admitted to Tafanell, everything is decided from Alicante and the offices are purely intermediaries. Insisting on the illegality of the blockade, Tafanell demanded to know the reasons, based on some regulation or law. “For our part, there is no breach of the law against the prevention of money laundering and the financing of terrorism, which is what is normally monitored in international movements of so much money,” explained Tafanell. In this respect, the director of the office acknowledged that he was unaware of the law because it was long and complex. So, after more than 4 hours in the office, 11Onze considered it necessary to let the staff of Banco Sabadell know that by blocking the funds of the 11Onze community, their entity was committing an illegality.

The situation at Banco Sabadell

In the absence of any real reason for blocking 11Onze’s money, the most plausible explanation is the undisguised desire to harm an entity that is increasingly competing with the entity from Alicante. Moreover, Banco Sabadell’s delicate situation is no secret, as we explained in 11Onze Check (11Onze Check: Banco Sabadell is doing very well – 11Onze). In the last few weeks, the bank has fallen sharply on the stock market because of the doubts it generates and because it has always been seen as the weakest of the big banks. The emerging economic crisis could be the coup de grâce for the bank and has perhaps set off alarm bells at Banco Sabadell. So far, this is the only plausible hypothesis that justifies the bank’s strange manoeuvres against 11Onze.

 

And the money?

Banco Sabadell will have to unblock the money in its destination account or return it to its account of origin. They will have delayed some operations, but they will not, in any case, be able to stop the progress of 11Onze. Obviously, the Alicante-based bank will have to answer for this abuse to the relevant authorities.

 

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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We have redesigned El Canut and now, in addition to controlling your finances, managing all your accounts and operating normally… we have also integrated La Plaça and all our products.

 

11Onze continues with its commitment to constant improvement. That’s why we have redesigned El Canut so that, when you use it, you have access to everything we offer at 11Onze. Now, as well as being able to control your accounts, make transfers or manage your finances, you will be able to order gold with Preciosos 11Onze. Or read this news item from the Magazine. Or watch ‘La rumba dels calerons’, ‘En 4 dies’ or any audiovisual product from 11OTV. And all without leaving the application.

We have integrated all of 11Onze in El Canut so that you have La Plaça and all our products in one place.

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We begin a series of ‘Who’s who at 11Onze?’ articles and videos to get to know one by one the members of the management team, their tasks and their vision. In this article, Sandra Molas, commercial director of 11Onze, analyses the story of love and rebellion that she sees in 11Onze.

 

Sandra Molas – commercial director of 11Onze

 

The way we visualise work, working, is different for each individual. Specifically, what do we prioritise when it comes to choosing a job or changing it? Some people put job security and stability first, others look for recognition, challenges, personal development, money… and we could go on. Neither option is better than the other, I think, as long as it is coherent with what each person wants, assuming what the decision taken entails.

In my particular case, coherence and values are essential, especially as I get older. Participate in projects that have similar values to mine. When faced with a new project, I ask myself if I, as a user, would consume the services or products offered by that company. If the answer is no, I don’t want to be part of it.

Where do we spend more hours than at work? So, you will agree with me that deciding where and what we work for is key to our happiness. It doesn’t matter what job it is, as long as it fits us.

Since I was very young, I have loved to travel, so I studied tourism. I was very attracted to the Chinese language, so I went to live in China and studied the language. I like wine, so I worked in a winery. The equation, “I like what I do” versus “I can make a living” has to be balanced. That is to say, the romanticism of ideals has to be linked to the practicality of working. Not unlike our famous Catalan tandem of ‘el seny i la rauxa’.

And with this philosophy, one fine day I discovered 11Onze. By chance. And I knew immediately that it had to be my next destination. Values totally aligned. Head and heart hand in hand. In short, love at first sight.

 

The role of money in our lives

For many years, I have been involved in the tourism sector. From the commercial and marketing side of tourist destinations, through consultancy, to directing the wine tourism department of a large Catalan winery or organising trips to Southeast Asia. I also spent a few years setting up companies in China and Vietnam.

Money management (budgets, balance sheets) has always been very present in my previous jobs, but never before had it been such a central theme, or so I thought. Why? Isn’t money what we use to pay for trips? The glasses of wine we enjoy? The theatre? The children’s expenses? The household bills? The dinners with friends/family/partner? Practically everything in life has to do with money. And that is why it is so important to be financially literate, to know how to manage it well. It’s all about getting the most out of the effort we all put into our work every day.

But there is a problem. Those to whom we have entrusted our money have failed us. I don’t know a single person who has not had a bad experience with their bank. Swindled, badly served, cheated, ignored, humiliated, neglected… And to top it all off, this happens with the connivance of those we voted for. Those who have promised to improve our lives with our money. And we are changing them, but the system does not change. Or if it does change, it often gets worse.

And that’s why 11Onze has so much meaning, so much romanticism, and so much rebellion. It is the love story of some people for their country, their neighbours, their community. And it is rebellion, towards a system that has to stop because it takes over us, outdated but still powerful. A monster with feet of clay.

And here I am, absolutely committed and excited to put my effort, my time together with the wonderful people I have met in this incredible adventure that fits perfectly with my values. Nothing more and nothing less than romanticism.

What do I do at 11Onze?

My task focuses on promoting the entry of funds into the project from two very different perspectives. On the one hand, through the marketing of our products and on the other hand, with the entry of funding through investors.

On the commercial side, I coordinate a team of agents in charge of getting all the products we generate to our community. There are already quite a few: El Canut, our financial app, the purchase of gold to safeguard savings, products to help reduce fixed expenses and, therefore, grow savings, and all the new products that are about to arrive.

We generate and analyse metrics, to fully understand the customer journey, we try to target products to those we see as the best fit for them. We also have to make sure that the agents have all the tools and information they need to do their job well.

The other part of my time is spent coordinating with the incoming investors. Together with the rest of the investment team and the colleagues from Content, Art, Marketing, Legal, Finance, we create the campaigns and all the necessary documentation. My task is to explain the project to people interested in investing, manage the documentation and be the contact person for any questions they may have.

And this is probably the biggest challenge. To be able to transmit the vision of the project, to transmit confidence, and to explain a company as unique as a fincom. And here let me say one thing. My most sincere admiration for all those people who have believed in this project. Who have understood the need for a fair, ethical financial institution that sincerely wants to serve its community. And who, despite all the difficulties we have encountered, have placed their trust, their effort, and their money to make it possible. To make this love story possible for a country, for a community. To question the status quo and act to change it. And this is also rebellion.

Work and romanticism: incompatible? No.

 

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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