"Advertising is not an expense but an investment"
Maintaining a business’ competitiveness in times of economic crisis often means cutting costs. The popular belief that marketing is an operational expense makes many businesses cut back on advertising without thinking twice. We publish an article from VIA Empresa, where Gemma Vallet, Director of 11Onze District, explains why investing in advertising in times of crisis can save our business.
Marketing to survive an uncertain autumn
Advertising in the business plan is not an expense, it is an investment, a lifesaver, it can keep you and your business from closing down.
The “reasonable” price, the so-called pricing in marketing, is becoming another one of the puzzles that have to be solved
In these times of economic crisis, it is worth asking what companies, entrepreneurs, and people in charge of marketing, sales and branding can do to continue selling in an autumn season that looks critical, marked by what some call uncertainty… The uncertainty at this point is rather little, it is certain that we are immersed in a global crisis of historic proportions and consumers, and citizens, have already begun to contain their expenditures. What is uncertain here is how long this restraint in consumption will last, and for the time being – we, the consumers – in this environment are going to buy, and consume, just what is fair and essential.
And this is the first thing to be clear about, to understand what is essential for your clients, for the consumers of your brand. This question or reflection must be done consciously. Indispensable is the bread and also what is classified as entertainment and leisure. For example, in times of crisis, music (culture, which for some governments is a reason for budget cuts) is an asset that can be classified as essential and is enjoyed in concert and festival formats. At a reasonable price, because people now need their moment of escape like bread.
The “reasonable” price, the so-called pricing in marketing, is becoming another one of the puzzles that have to be solved so that the numbers work out, and we don’t have to close down because we have adopted a low-cost policy in which we have been giving away products and services.
The brand, will they buy a brand, or will they opt for private labels or brands born, incubated, in marketplaces such as Amazon? The brand is still the best bet that can be made in any business, let’s not doubt it at this point. Let’s continue to invest in building a brand. Mercadona carved out a niche for itself, a good niche, by selling better than anyone else in groceries, their own brand… The truth is that Mercadona also invests in maintaining its good reputation, in building its own brand.
Advertising budget
Advertising: what to do at this time? Above all, don’t cut back on brand and product communication, on advertising, because it will be worse later, if you cut this item, they will forget about your brand and your products and services… And this branding and marketing thing has a lot of common sense: if they forget you, they stop buying from you. Maybe your financial director reminds you that you have to cut costs and advertising is in the expense column. We don’t quite know how it got there. That advertising item in your business plan is not an expense, it is an investment, a lifesaver, it can stop you and your company from closing down.
Study the market well, it is time to invest in data, in market intelligence.
It is time to study, to review those marketing feats, as was once a historic campaign in the detergent market, the campaign starring a general manager, a CEO, Mr. Manuel Luque, who saved the company at a time when all signs were of closure with a challenging message: “Search, compare and if you find something better, buy it”. Transparency, honesty and good work… Essential.
You can read the original article here
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
The launch of 11Onze Segurs has not gone unnoticed beyond our borders. Several international media outlets have reported on 11Onze’s entry into the insurance market thanks to its agreement with Tuio.
The international media indicate that 11Onze’s agreement with the Tuio insurance company allows it to offer “a unique market proposal”, with “agile, transparent and affordable” home insurance. In fact, the same media highlight that this home insurance “is between 15 and 20% cheaper than the average policy on the market”.
The pieces of news point out that 11Onze Segurs is a break with the traditional insurance model, which tries “to save on claims to maintain their profits”. On the contrary, in the new model of 11Onze Segurs, 25% of the amount paid goes to the insurance company and the remaining 75% is dedicated to cover claims and donations to NGOs.
A simple proposal
In addition, the international media agree in reproducing statements by 11Onze’s president, James Sène, in which he emphasises the company’s desire to offer tools that enable the community to reduce “essential expenses”. Hence the launch of “the best home insurance at the best price and with benefits for society“. Sène emphasises the simplicity of the proposal, which eliminates “unnecessary paperwork and hidden clauses”.
Another aspect highlighted by the president of 11Onze is the company’s commitment to society. This is the reason why “most of the profits are not distributed to shareholders and managers, but the NGOs” chosen by customers. In this line, the pieces of news published in the UK media point out that 11Onze’s partner for this product is a certified B Corp.
You can consult the original news published in ‘Finextra’ and ‘Fintech Finance’.
If you want to discover fair insurance for your home and for society, check 11Onze Segurs.
Albert Om interviews Miliu de la Cera on the programme ‘Islandia’ and states that “La Rumba dels Calerons” is “the summer hit”. The rumba of the Petitet band breaks the taboo of 11Onze in the traditional Catalan media.
“Petitet in December he made a Christmas carol and now… he’s created the summer hit! This is how Albert Om began his interview with Miliu de la Cera on the occasion of the premiere of “La Rumba dels Calerons“. The music producer answered Rac1’s questions and explained how it all went: “Petitet called me and said, Miliu, I have a very good idea, come home and we’ll have a look at it. And this time he said to me, I have this. I have it for some very beautiful people, called 11Onze. They explained the idea to me and you can see the result, it’s really beautiful“.
“Apart from that, there’s a fantastic video clip,” said Albert Om, “you had a good time, didn’t you? Indeed, as the journalist points out, for the video clip, 11Onze organised a popular party in the middle of the Rambla del Raval with more than 120 people. Miliu adds, “rumba is a good thing and the people of the Raval, who are beautiful and nice people… well, you don’t have to shout at them too much to join the party, you saw that”.
The message of the song
About 11Onze, Miliu explained that, “it’s a financial institution that is designed for ordinary people, for common people like us”. That’s why, when Petitet and 11Onze’s content director, Toni Mata, spoke, “a common idea” immediately emerged. In this sense, Olmo added, “there is this idea of redistributing wealth and that money has the importance it has”.
Petitet also appeared in a voice-over to thank Albert Om for paying attention to “La Rumba dels Calerons”: “thank you, Albert Om for presenting my new project, this work that the 11Onze people asked me for. They were very open-minded people, I was able to work for 3 months to make this song”. On the message, Petitet declared that beyond money, “the most important thing is to have peace. Peace with yourself. That’s why I talk about money. Money is the misfortune of life”.
11Onze’s debut in the traditional Catalan media
The interview with producer Miliu de la Cera is 11Onze’s first appearance in the traditional media in Catalonia. Until now, only digital media such as Elmon.cat and programmes such as Tevecat’s Estat de la Nació had paid any attention to the project. Rac1’s Islandia is the leading afternoon programme in Catalonia, with 125,000 listeners, according to the latest EGM. Little by little, then, 11Onze is also making inroads in the traditional media, breaking the taboo that has hitherto surrounded the organisation. And, as the song shows and as Petitet always says, “it’s better to laugh than to cry”.
You can listen to Albert Om’s complete interview with Miliu de la Cera in this video prepared by the same music producer of “La Rumba dels Calerons”.
11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!
UK News Group, the UK’s leading business news publication, has echoed the great reception that 11Onze Essentials has received in the market. The news portal highlights 11Onze’s desire to “promote an eco-friendly and sustainable lifestyle in Catalonia” and the fact that Tapp Water filters allow customers “to reduce plastic waste and save money.”
“In line with community fintech 11Onze’s mission to promote an eco-friendly and sustainable lifestyle in Catalonia, it launched TAPP – a revolutionary, yet easy to use water filter that allows customers to reduce plastic waste and save money.”, said UK News Group.
Read the rest of the article here.
If you want to discover how to drink the best water, save money and help the planet, go to 11Onze Essentials.
11Onze’s first EU gold purchase has not gone unnoticed beyond our borders. Various international media have echoed this operation.
The international media highlights that the first order of gold for the members of the 11Onze community, which symbolically amounts to 11 kilograms of this precious metal, will soon arrive at La Plaça. The same media also notes that this community purchase comes only two weeks after the launch of Preciosos 11Onze.
The news reports mention the attractiveness of gold as a safe-haven asset in the face of rising inflation and unpredictable markets. They also include statements by Isaac Sène, 11Onze’s product manager, explaining that “a second order” is already in the works and the possibility of offering increasingly competitive prices thanks to “economies of scale”.
The international media also agree in reproducing the statements of 11Onze’s president, James Sène, on the necessary confidence of the clients to be able to close this operation, since they disbursed the funds “weeks before the date of the purchase”.
You can read the original news published in ‘Business Money’ and ‘Fintech Finance’.
11Onze School also generates interest
Beyond Preciosos 11Onze, 11Onze School also continues to attract international attention. UK News Group highlights the launch of this programme to improve the financial literacy of students and mentions the first session held in a high school in Figueres.
If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.
2021 was the year of 11Onze’s birth and 2022 will be the year of its consolidation. With the aim of growing the project, between January and February at the fincom we signed an agreement with Mastercard and launched Preciosos 11Onze. We have also committed to financial education through 11Onze School, 11Onze Check and the Fintech Talks. And we have been nominated for the UX Design Awards for the best social platform.
The 11Onze team does not stop, and the press echoes this. The specialised media in the fintech world highlight how 11Onze has been the first financial community in Europe to offer to buy gold with Preciosos 11Onze, a tool to combat inflation and the consequent loss of purchasing power.
The international specialised press also reports on 11Onze’s commitment to financial education, a challenge that the European Commission and the OECD’s International Financial Education Network have set themselves in order to promote the financial skills of the population. This is why the Fintech Talks have been launched, as well as the 11Onze School and 11Onze Check services. They also highlight 11Onze’s important agreement with Mastercard. Let’s see it!
February gold and the spread of knowledge
Preciosos 11Onze
Financial education and Fintech Talks
11Onze and the design agency Wondr
A January with Mastercard
11Onze is the fintech community of Catalonia. Open an account by downloading the super app El Canut on Android and Apple and join the revolution!
The UK’s leading business news publication explains how Preciosos 11Onze can help us fight inflation and protect our savings.
“By using its group purchasing power, 11Onze aims to help its loyal customer base buy quality gold at best prices. With a minimum purity of 999.99 and minimum purchase of 3,000 euros, customers can buy gold bullion and get it sent to their homes or keep it in a secure deposit with 11Onze until they would like to sell it.”
UK News Group
You can read the original article here.
If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.
Finextra, a leading publication in the international fintech community, reports on the launch of Preciosos 11Onze as a tool to combat inflation and the loss of purchasing power.
“By using its group purchasing power, 11Onze aims to help its loyal customer base buy quality gold at best prices. With a minimum purity of 999.99 and a minimum purchase of 3,000 euros, customers can buy gold bullion and get it sent to their homes or keep it in a secure deposit with 11Onze until they would like to sell it.”
Finextra
Read the rest of the article here.
If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.
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11OnzeYou can now buy gold with Preciosos 11Onze
2 min read11Onze is fulfilling another of its founding objectives: to help its
Finextra, a publication of reference for the international fintech community, explains how 11Onze and Mastercard have signed a partnership agreement. You can read the full article here.
“Community Fintech 11Onze and Mastercard have announced today they join hands to offer financial services.”
Finextra
The fintech news media outlet celebrates the launch of 11Onze Check, a service designed to measure the percentage of bias in financial information, and explains how it works.
“Community Fintech 11Onze Launches 11Onze Check to address financial disinformation on the web”
Fintech & Finance News
You can read the full article here
