Ethics and business management: a possible tandem?

Sometimes it is not easy to find the terms “ethics” and “business” together. It is popularly believed that the essence of one eliminates the other and in this we justify the lack of a network of companies that are truly committed to guaranteeing conditions, but society has changed and needs the working environment to change as well. A paradigm shift where company dynamics put in place fairer structures for all, for example, could be one of the ways to change the working environment.


When we talk about ethics in business, we basically concentrate on the ethical “choice” between possible options for a concrete and defined problem. We like to think that when faced with a problem, there are several options, and we can rank them from very unethical to very unethical. Therefore, it all boils down to using ethical criteria, ranking the options, and choosing the most ethical of the possible options. Thinking that this is possible and trying to deal with business ethics in this way gives us peace of mind, but it is a false security. It implicitly leads to the conclusion that all problems have ethical and unethical solutions, and that the simple fact of choosing the right decision criteria will lead us unequivocally to choose options from the group of ethical solutions.


Ethics as an isolated subject

The worst thing comes when we want to do business’ ethics training thinking this way, then the mess can be monumental, as well as the frustration afterwards. And if we look at most business training, ethics is a simple “little pill” that is given outside the core subjects, as if the manager can separate the decisions that need “ethics” from those that do not. In highly technical decisions, this may be possible, but in most decisions the ethical part is inseparable from the unethical part.

But in management training there is a tendency towards a curious specialisation. Ethics courses are held separately and many managers believe that they will receive the basic prescriptions that will enable them to make ethical choices from a range of possible options. The very fact of taking a business ethics course leads to the simple thought that there is an ethical painting page that automatically transforms solutions into ethical solutions. The manager may think that in this specialised training he or she will learn to paint any decision in a rosy colour. In reality it is the way one approaches the problem and the justification behind it, if the options are exhaustive, that the real ethics lie.


Working on empathy also with employees

Thus, ethics is not only to be found in any given choice between several options, but also in the very definition of the existing business problem. And also in which options we consider as a possible solution to the specific problem. For example, let us imagine that we have considered that we have two options: to dismiss or not to dismiss an employee. What we should do is to take a step back and look at what we want to dismiss. We define the problem and we see we have a member of staff who is always late. But we have to go one step further and find out why he is late, and somehow do something to compensate for his lateness. Also the implications of the fact that he is late: does it hurt anyone, does it affect the smooth running of the company? And once the problem has been defined, we should look at the possible options to solve it (not simply to fire or not to fire). It does not seem that dismissal is the only option. A change of working hours, a reprimand, a warning that being late affects productivity, and a long list of other options could also be considered.

It seems quite clear that the ethical component of managerial action is crucial to the whole process: how we define the problem, what possible solutions we propose, and how we choose the most appropriate one. Ethics cannot be reductionist and go straight to the choice. But it must also be transversal and permeate all business management disciplines. Reducing ethics to a mere ethical choice strips the manager’s task bare. It makes the manager less complete and his or her task is not shown in all its importance. It dwarfs him or her and also dwarfs the result of good management: the common good in capital letters.


If you want your business to make a giant leap, use 11Onze Business. Our business and freelancer account is now available. Find out more!

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The general rise in prices is complicating the finances of many households. It is becoming increasingly difficult to balance the books to make ends meet and even more difficult to dedicate part of our income to savings. In view of this situation, here are eleven tips to improve household finances.

  1. Apply the 50/30/20 rule. This first piece of advice is very simple. It is about spending 50% of our salary on basic needs (light, water, rent, mortgage, telephone, food, studies, and so on), about 30% of our salary on leisure (out-of-home breakfasts or lunches, holidays, gifts, and so on), and the rest, the remaining 20%, it goes to savings.
  2. Cancel unnecessary subscriptions. To how many digital platforms are we subscribed? Do we use them all? Should we continue to pay them? What about that subscription to that magazine we never read? All automatic subscriptions must be reviewed, and we must choose whether they are necessary and useful for us to continue paying. Today there are several online content platforms that are legal and free, you just have to look them up on the Internet. And remember that libraries are also a major source of books and also audiovisual content.
  3. Review your electricity, gas, and phone contracts. We need to look very carefully at the contracts we have with the various electricity and gas companies and the type of contract we have for our mobile and home telephones. This is one of the factors that makes us spend money without being aware of the total expenses at the end of the year, as these are expenses without which we cannot live, but we can indeed reduce them.
  4. More meals at home. Reducing the number of times we go out to eat or buy take-away food can become a very good source of savings. We must not stop going to restaurants either, but we must reduce meals outside, especially if our family is large; our pocket will appreciate it.
  5. Reuse. When something gets damaged, see if you can repair it and extend its life before throwing it into the rubbish. Buying second-hand clothes, books, furniture, and even household appliances is also a good saving tool.
  6. Avoid impulsive shopping. One of the main reasons why we do not make good use of our money is compulsive shopping. From now on, when you want something, give yourself time to think about whether you really need it. You will find out that you do not need much of what you want to buy.
  7. Compare prices. How many times have you bought a mobile phone, for example, and the next day you see an offer for the same product in another shop? That’s not comparing. We must learn to compare everything we buy, including food when we go to the supermarket or when we buy in superstores.
  8. Use the car less frequently. The car is an expense many people cannot do without, but we can reduce it. If possible, try to share a car or make use of the means of public transport. As far as possible, use a bicycle, and above all, use your legs, for walking is healthy and free.
  9. Choose a good financial institution. How many credit cards do we have? Do we need to have so many? What commissions does our financial institution charge us? We think it is enough to have a financial institution that supports us because that is where we keep our money, we receive our salary and we are charged all our expenses, as well as where we pay our bills. But we have to check if this financial entity helps us to have a good personal economy, or if, on the contrary, we need a change. Nowadays, there are many financial institutions with tools that help you to control your expenses and at the same time help you to save: let’s choose a good financial institution for our future.
  10. Adapt to your income. If you earn a certain amount, do not do more than your economy can afford. You do not have to go all out; make responsible use of your money according to your earnings.
  11. Be far-sighted. We should analyse the evolution of our expenses in recent months to see where our money is going and where we can cut back. Given the current inflationary situation, in some cases, it will be necessary to apply a “war economy” depending on how we foresee the evolution of income and expenses.
  12. Money does not create happiness, we know this already. But we can transform our money into a tool that can bring peace of mind to our personal economy. Given the current inflationary situation, in some cases, it will be necessary to apply a “war economy” depending on how we foresee the evolution of income and expenses.

If you want to discover the best option to protect your savings, enter Preciosos 11Onze. We will help you buy at the best price the safe-haven asset par excellence: physical gold.

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Women hold only 34% of managerial positions in Spain. An insufficient number that has brought to light a new leadership, in female key, which breaks and weakens more and more social barriers.


Spain establishes, by law, that people of the same sex should not exceed 60% in private management positions. It seeks what, in the words of the philosopher and economist John Stuart Mill, would be a “perfect equality that does not admit power and privilege for some or incapacity for others”. In practice, however, the figure is blurred and this purpose remains a challenge. Since women entered universities in 1910, they have encountered the paradox that, despite having the same education, they cannot access the same positions.

A working life marked for generations by male bosses and which, little by little, as the figures show, opens the door to the other half of society. And while the difficulty of accessing certain positions remains, family life reconciliation remains a challenge and the pay gap a reality, more and more women are taking the reins of their professional lives and, therefore, of their life. Female leadership brings to light this revolutionary spirit which, far from the patterns hitherto marked, claims that power can also be conscious, transformative, and sustainable.


Entrepreneurship and sorority: leadership takes new forms

Talking about female leadership is often talking about entrepreneurship. The observatory conducted by the company Extraordinaria in 2020 found that 58% of entrepreneur women did it out of necessity. This figure can make us think of circumstances such as the difficulty of promoting within companies, the impact of family life reconciliation or motherhood on working life, or the exclusion from the market that many women of a certain age suffer. The causes are many, and the answer is clear: if they cannot follow the path marked by society, they will make their own path.

This is the case of Gemma Fillol, who has shown from her experience that entrepreneurship becomes leadership. She is currently the CEO of Extraordinaria, the entrepreneurship and feminine leadership network that connects more than 50,000 women in Spain. Based on the figures in the study, she points out that “women work for different reasons than men. In fact, one of the main fears of entrepreneur women is not billing but not being able to handle everything. In the end, it is the here and the now that moves us. At Extraordinaria we observe what these behaviours are and how we can help them. How to create sorority”.

Society remains deeply unequal and Fillol claims access to the same opportunities and rights “from the most absolute difference, because the difference is enriching”. According to her, one tries to lead from a feminine point of view, but the system is masculine, and this causes the clash of these two worlds, two ways of acting and seeing the world. This is why many women who access high positions do so from these male patterns that have traditionally been associated with power.


What are the keys to female leadership?

More cooperation and less competition. More teamwork and less hierarchy. More empathy, collaboration, and intuition, and less passivity, control, and impulsiveness. Many authors have described the characteristics of this leadership, and precisely this need to transform concepts that until now we associated with power: it is the first step to understand that female leadership is not only about a woman assuming a position, but a woman who wants to provide a new vision of working, communicating, and even understanding the company and its goals.

As Fillol points out, “we seek not only to create sustainable businesses economically, but also in the human sphere. Making a social impact, changing the status quo. The purpose is very clear, companies are being built from somewhere else and this is very revolutionary. The capital is not the most important thing, and the Covid-19 crisis has shown that the companies that have survived are the ones that have made an effort in activating empathy and active listening”.

Precisely this feminine vision in terms of decisive sensitivity and empathy was referred to by ECB President Christine Lagarde in 2008, when she said that “if it had been Lehman Sisters instead of Lehman Brothers, the world would look different”.


From exclusive leadership to participatory leadership

“Resilience, the ability to emerge stronger from an impact, is a characteristic of leadership”, and this is precisely the key for the leaders of the future. Move away from the image of power and possession, and link themselves to contribution and cooperation. A leadership that goes from being within the reach of a few to becoming popular: “For me, a leader is a responsible person committed to their success and the impact they want to leave in this world”.

True female leadership is what generates a positive impact, not just from senior positions, but across the board. From the bottom to the top. As Gemma Fillol concludes, “we all make an impact. Activism can be practised from as close aspects as the children’s school, the stores where you shop, or who you vote for. We should all be conscious people, question everything, and be committed to our deepest longings and the imprint we want to leave on the world. We should all be leaders”.


11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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The uncertainty that accompanies economic crises can have serious psychological consequences for the people who are suffering from them. Lara de Castro, from the Human Resources team at 11Onze, gives us some advice on how to maintain our emotional well-being in adverse situations.


All crises are followed by a recovery process, but in recent years we seem to be linking crisis after crisis. Just as we were recovering from the impact of the pandemic, we found ourselves facing a disastrous economic and geopolitical situation that could worsen at any moment and culminate in a recession by the end of the year.

The consequences for our emotional well-being were evident during the confinement, and the economic crisis only adds fuel to the fire of the symptoms of stress, anxiety and depression accumulated by a large part of the population. As de Castro points out, “stressful life events can lead to illness for human beings”.

Focusing on the things we can control

Despite the discomfort we may feel, keeping calm and focusing on the aspects of our personal situation that we can improve is key to avoiding the emotional saturation caused by sustained stress over time.

De Castro urges us to reinvent ourselves, “diversify and grow, both personally and professionally“, without forgetting the importance of a good social network “fundamental to relieve stress on a personal level”, surrounding ourselves with people with whom we feel good.

And although it may seem obvious in the face of an economic crisis, planning our savings can avoid unnecessary stress. As de Castro explains, “we must try not to create absurd needs” and remember that “it is not those who have the most who are richest, but those who need the least”.


11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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With the costs of flights, hotels and car rental expected to rise significantly in 2023, planning ahead for your business trip has never been more important if you want to ensure you don’t go over your budget.


According to a report by the Global Business Travel Forecast, business travellers will see airfares rise by 8.4%, hotel rates by 8.2%, and car rental charges by 6.8% in 2023. This is in addition to the 2022 increase in air fares of 48.5%, hotel rates of 18.5%, and car rental charges of 7.3%.

Despite the popularity of remote working and video calls, business travel is, in some cases, still necessary in order to increase sales, customer base or revenue. Therefore, pre-planning a trip, so we can reduce unnecessary expenses, becomes imperative. Here are a few tips to save on overall business travel costs and maximize the success and effectiveness of your business meetings:

Advance Planning

You can often save money if you book business flights and hotels months or weeks in advance. Also, consider using travel apps or agencies that you can save on bookings at a package rate.


Set a budget

Set a budget limit for business trips. If the trip exceeds the set limit, have an internal discussion on whether the event or meeting can be done virtually, as business travel requires some level of accountability. Set a per diem for meals and lodging and educate employees on the changes.


Leverage membership loyalty

Working exclusively with certain vendors to plan your business travel can save you money. Encouraging employees to sign up for their loyalty programs will also help. These strategic partnerships can pay off with benefits like select discounts and preferred booking for trips.


Be flexible with dates and times

Leaving a day later or a day earlier could save money on flights as well as room rates. If you’re flexible with dates and can move things around, you can often get great deals you wouldn’t otherwise.


Consider Location

Compare locations when planning a company-wide outing, like a retreat or an off-site team building event. When attending events, book a hotel outside large cities and take public transport. Airport hotels or hotels in the city centre tend to be more costly. 


Pre-set appointments & follow-up

Before attending events, reach out to event attendees or presenters that you want to meet. Gather information about the client’s wants and needs to maximize your time together. Set goals for each client meeting, whether it be the initial meeting, presenting benefits or closing a deal. A week before the meeting, reach out again to confirm the appointment.


Selecting a hotel for a business meeting 

If your company is hosting an event or meeting, researching hotels is important to find the perfect meeting space. There are a lot of differences among meeting rooms in hotels — each location will have different features, amenities and support. For example, audiovisual equipment may or may not be included. Make sure to look at reviews to ensure service meets your standards and visit the place beforehand if possible. Don’t forget to ask if the hotel offers any special packages or perks, as many are happy to throw in discounts for large groups.

Here are some business-friendly hotels that we recommend in the following cities:


Baglioni Hotel London – LHW


Sir Victor Hotel Barcelona


Milano Verticale | UNA Esperienze


The Grand Mark Prague


Kyriad Strasbourg Nord Palais des Congrès


Hotel Life Bordeaux Gare


Puro Warszawa Centrum


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Money has been a part of our lives since we were young. From the first coins we put in the piggy bank, the money our grandparents gave us on our birthday, our first summer job, the help of our parents to satisfy our first whims… And suddenly, comes the age in which, among many other changes, for the first time we have control over our money. But have we been taught about how to manage our money? Will we be able to become independent, to have enough resources until the end of the month? The answer is yes, it’s up to us to control all of this, and it only takes a little bit of organisation to get the most out of it.


Why do we need money?

The first stereotype about money we have to break is comparing ourselves to others. Calculating what we have or earn myself compared to other people around us is neither objective nor realistic. Everyone is born and raised in certain conditions and many of them are out of our control or influence. If you’re studying and you’re just starting to figure out what your life will be like, take the pressure off yourself, because nothing is written, and the important thing is not where you start from but where you are going to arrive. So, the first thing to do is to analyse the current situation and determine our medium-term goal. Living at home with our parents and focusing on our studies will not be the same as having the willingness to become independent, although to achieve this we have to invest part of our time working. Determining this will lead us to the next question: how much money do I need to live?

At this point, we need to start playing with our finances and differentiate between fixed and variable expenses, just as companies do. Fixed expenses are there every month whether we want it or not, such as the rent of the flat, the gym, the transport card, or a Spotify subscription. Variable expenses are those whose amount can vary from one month to another depending on our needs. For example, although food is essential, we do not spend the same one month and the next, and this is precisely one of the points where we can cut on expenses. By this we do not mean stopping eating or only buying the cheapest products on the market, regardless of their quality. Rather, we mean the opposite: focus on responsible consumption.

How can I reduce my monthly spending?

One only has to look at the current environment to see that consumer trends, that is, the type of purchase that most of the society makes, are changing, and more and more people seek local products, more quality, and less quantity, instead of buying in large industrialised superstores. These small changes allow us to make conscious purchases, prioritizing only the products we need and taking care of our health and economy at the same time. An example that we can apply to our daily lives could be to drink water in reusable containers (glass or metal bottles) and thus avoid the daily purchase of water bottles, replacing them with larger bottles that are cheaper and last longer.

We can do the same at the time of purchase, carrying our bag to avoid buying plastic bags. Another useful trick can be to organize our weekly menu to know what we will eat each day and therefore planning beforehand what we need to buy. Nothing more and nothing less. When it comes to hygiene products, we can opt for family packages, that imply more quantity for less money, or alternatives such as soap bars or menstrual cups that, in addition to being cheap, do not generate waste. There are also bulk stores where you can buy only the amount you need, whether for groceries or cleaning products. Research your area and look for the option that best suits your pocket, always remembering that what has always been done, or what most people do, is not always the best option for you.

With regard to transport, it is also necessary to look for this balance and consider alternatives to private transport, which means a higher cost if we add petrol, taxes, insurance and car repairs. Public transportation or cycling are two inexpensive options that can help us control our spending while caring for the environment. Even when going out we can cut expenses if we act conscientiously. Booking in advance, taking advantage of offers and discounts, or establishing the amount we want to spend before the night starts will help us keep some control. If the latter part is the most difficult, a trick can be to carry only the amount we want to spend. That way, there will be no room to go over budget and this will allow us to better manage the nights out , without spending a single more euro than we planned.


Monitor your finances from your mobile phone

These are some of the recommendations that will help us keep track of our savings, but the important task is to analyse our particular situation and ask ourselves the following questions: What income do I have? How much should I spend on fixed expenses? What do I have left for leisure? Do I need to save for the future?

Our main advantage is that there are currently applications for almost everything. Controlling our finances has never been so easy. Most banks have been pulling up their socks for years so that the new digital customer experience is intuitive and agile. In a single click, we have at our disposal all the information we want, from the total balance of the account (the money we have), to the expenses we have made with the card, seeing graphically where we are spending most of our money. This will allow us to get an idea of our current situation and where we need to direct future efforts.


Work and save, our two greatest allies to have money

A key tool for managing our savings are digital piggy banks, a secondary account where we will put the money we want to spend on a specific activity. The operation is simple: we have to set a goal, be it a trip or something we want to buy, and from there we calculate how much we would have to deposit each month. We need to find a balance between what we want and our current resources. If we want more money, we will have to work harder. If we can’t work harder, we need to manage it more efficiently. Whatever our situation, taking control of our finances and knowing at all times what is happening in our bank account is a must.

Our last piece of advice is to keep in mind that we never walk alone. We have parents, family, and a lot of people around who can help us understand what all that money has to do with, which is ultimately about understanding how the world works today. Having their support and following their advice is an indispensable pillar for this first contact with the world of finance to be clear and understandable. When we take control of our money, we take control of our lives.


11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

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The confinement in the wake of the pandemic popularised remote working. A trend that has blurred the boundary between the office and our personal lives. Workation is a new form of telecommuting that merges work and holidays.


For anyone who has the option to work remotely, the benefits of taking a workation, the sum of ‘work’ and ‘vacation’, are hard to pass up. Until 2019, the image of working from a laptop with a panoramic view in the background was almost exclusively associated with a digital nomad lifestyle, but, thanks to the sanitary crisis, telecommuting became exponentially more popular.

This new form of remote work is not designed for you to work while on holiday, but to work as if you were on holiday. Setting up our office in a place we would normally only visit when we are on holiday can have many benefits beyond the view.

You’ll still have all the essentials you were used to in office life and many luxuries you didn’t have


From sturdy workstations built for hours of tapping away on your laptop, access to conference rooms made available when needed, all the way to a strong Wi-Fi connection that won’t quit, many hotels offer a large variety of beautifully designed spaces that you can move through depending on your mood and preferences.

In many ways, hotels served as the original version of coworking spaces, it was common to see people in suits with laptops flipped open while enjoying a meal in the restaurant. Today, you’re more likely to find someone wearing shorts and flip-flops.


You’ll increase your productivity

As digital nomads are 13% more productive than their in-office counterparts, it turns out employers also see the benefit in their employees working from abroad. Being able to work in a space tailored to individual needs and preferences, as well as having uninterrupted blocks of time during the day, all means that people are not only more productive and comfortable at work, but they’re also much more willing to occasionally put in extra hours in order to get things done.


Your mental health will thank you

Feeling the winter blues coming on? Getting overwhelmed by work, or finding it tough to keep up with office politics? Maybe you could use a change from the home-to-office routine you’ve become so used to; something to remind you that life is for living, and not just working and commuting.


You’ll relax, without having to take time off work

Many hotels have amenities that, let’s face it—most of us simply just don’t have at work or home. Ditch the communal shower, pool table, and stiff massage chairs in favour of the hotel pool, steam room, and sauna—where you can unwind after a day of hard work, without even going outside. The more you use those precious after-work hours to unwind and recharge, the more you go into your working hours feeling fulfilled, refreshed, and focused.


You’ll discover new places 

Exchange predictable commutes for lengthy walks in an unfamiliar city; explore different districts and restaurant recommendations; try your hand at leisure photography; or broaden your horizons by meeting locals and doing a deep dive into your local culture. Become friends with the barista at that coffee shop you frequent daily, or do some research on where to go and what to see from your new location.


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Do you know what’s covered by your home insurance? The most common mistake when taking out insurance is not checking the details of the policy. To avoid unpleasant surprises at the last minute, we detail some points of the contract that you should look out for.


Building cover covers the cost of repairing or rebuilding your home in the event of a disaster. To differentiate it from the contents, a very graphic formula is to imagine that we can turn our home upside down. Everything that would fall down would be the contents, while what would not fall down would be the building.

Keep in mind that the value of the building coverage does not represent the purchase price or market value of your home. Nor should it include the value of the land on which the house or building was built. In reality, it is the amount that would be needed to rebuild the home back to the way it was. This value is known as the “reconstruction cost”.

Home insurance also includes a section dedicated to your “contents”, or your things (TV, clothes, computer, bicycle, etc.). The amount that appears in that section is the amount that the insurance will pay you as a maximum if something happens to your things, so it should more or less correspond to their real value.

The clauses of the policy, under scrutiny

Here are some elements that you should take into account so that you don’t overpay and so that the insurance doesn’t underpay you in the event of a claim:

  • Avoid duplication. If your building has insurance, check its coverage, as you will be able to exclude from your policy the elements of the building that are already included in the community insurance. Bear in mind that, in the event of a claim, if an element is covered by both the community insurance and your private insurance, you will not be paid twice.
  • Make sure the valuation of the building is correct. If the sums insured are much higher than the value of your home, you are paying for protection that you do not need, as, in the event of a claim, the insurance will only pay for reconstruction, nothing else. On the other hand, if the reconstruction value of your home is higher than the insured sums, the insurer will only pay up to the insured sums, leaving you with a shortfall in your recovery. Therefore, you should adjust your policy to be slightly above the value of your home, but without paying for unnecessary cover. As a guideline, bear in mind that the valuation should range from around 800 euros per square metre for normal flats to 1,300 euros for a detached house.
  • Check that the valuation of the contents is adequate. Be aware that insurers impose limits on the individual value of the personal things they cover by default. Normally, your valuables will need additional cover. You need to register them or your insurance will only reimburse you up to the individual limit you have by default in your policy. We recommend that you take photos (or a video) of all your things. To estimate their value, first, make a list of the valuable items and calculate their cost, and then estimate the figure for less valuable items such as clothes and kitchen utensils and round up their value.
  • Keep an eye on how glass cover reflects. Glass cover includes everything from windows to mirrors. You should make sure that windows are included among the building covers, while mirrors are included in the contents. Sometimes insurers use this separation to exclude part of the windows from the coverage, so check if they are all covered.
  • Consider coverage for aesthetic damage and sanitary ware. Toilets, countertops and other items should be protected by these coverages. Some insurers include these elements as part of the contents, which can be detrimental if the insured capital is lower than the real one. In addition, it can lead to bathrooms and kitchens being excluded from specific coverage, such as aesthetic damage if only building damage is covered and bathrooms and kitchens are considered as contents. You should check that the coverage for aesthetic damage covers the necessary repairs to maintain the aesthetic uniformity of your home after an incident, as insurers play a lot with the limitations of this coverage, especially in bathrooms and kitchens. Make sure that your insurance covers sanitary ware as a building and does not have hidden exclusions. Neither does the clauses regarding aesthetic damage, which must cover a minimum capital of 2,000 euros.
  • Make sure that the insurance covers the replacement value of the contents. The actual value is the value that most insurers calculate to replace your stolen or damaged items. It is calculated on the basis of what the same item would cost today (the replacement value) minus the loss of value due to age, wear and tear (depreciation). Hence the importance of the insurance not covering the actual value, but the replacement value, which is the price for which your item (of the same maker and model) could be bought today if it were new. In short, the replacement value is the market price. If your insurance uses the actual value, you will probably want to look for insurance with a similar price but using the replacement value.
  • Check that the policy includes legal defence. Without such coverage, your insurance will not offer you the support of a lawyer in the event of a legal dispute. This is one of the first coverages that insurers tend to cut back on in order to offer lower prices.
  • Check if the price reflects security features. The fact of installing a security door makes most insurers lower the price of coverage related to burglary. The same applies to security measures such as alarms or grilles. Also, elements such as smoke or water sensors should help you reduce the price of water-related and fire-related coverages. Make sure that these modifiers are included in your insurance if you have them.

We can highlight that it is essential you review the insured capitals and adjust them to the characteristics of your home; check that all the limits are adequate and cover what you expect, and that your insurance includes some modifiers in the price to adjust what you pay each year to the changes you make to your home.


If you want to discover fair insurance for your home and for society, check 11Onze Segurs.

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Are you convinced that your financial decisions are always guided by reason? We are sorry to disappoint you. Some 180 biases have been identified that can condition our analysis of reality and our choices. From 11Onze, we present eleven of the most common ones.


Although we all like to think that we are rational and that our logic is infallible, the truth is that our decisions are constantly exposed to the influence of cognitive biases and some mental shortcuts that distort the analysis of reality. Their impact can condition the choices we make every day if we are unaware of their importance, including in the financial arena.

The scientific literature has already identified some 180 traps in our minds that can lead us to make wrong judgements. Some are quite obvious and you may recognise them in yourself or others. But others are so subtle that they are almost impossible to detect. 

Keep in mind that attention is a limited resource, so we cannot evaluate all the details and possibilities when making a decision. As a result, we often get carried away by emotions and subjective opinions, or resort to mental shortcuts that speed up our ability to make judgements and can lead us into error. From 11Onze, we present eleven of these traps and how to avoid them.


  • Confirmation

This bias means that we tend to pay more attention to information that confirms our beliefs than to information that questions them. Who doesn’t like to be proved right? Overvaluing data that confirms our biases inhibits our critical capacity and prevents us from considering all facts logically and rationally.

So if we think that investing in a particular asset might be a good investment or that switching electricity companies will help us save money, we should not just look for information to support that decision. It is always good to listen to critical voices. Only by comparing the data for and against and weighing them objectively can we make a well-informed decision. 


  • Anchoring

We are prone to be overly influenced by the initial information we receive, which we take as a point of reference. Thus, the first figure that appears in a price negotiation often becomes an anchor point for subsequent negotiations. It has been shown that even hearing a random figure can influence our estimates on a completely unrelated subject.

This is a bias to bear in mind when, for example, we negotiate the price of a house. If we are asked for a very high price and we manage to lower it a little, we may end up accepting the deal with the feeling that we have negotiated well even though the final amount is still above the market price. In reality, however, our counteroffer was probably heavily conditioned by the first price we asked for. Hence the importance of being well informed and avoiding rushing into a decision.


  • Availability

This mental shortcut is designed to save us time when trying to determine risk. It leads us to estimate the probability of something happening based too much on the most accessible information in our brain, such as the number of examples that come to mind.

We tend to overestimate the likelihood of something happening based on how easily we remember something similar happening. This means that, for example, we often decide whether or not to take out home insurance based on whether one of our acquaintances recently suffered a serious domestic mishap. For this reason, it is always advisable to expand our information with external and more global data, which give a more realistic picture of the probability of something happening.


  • Familiarity

This bias, which is closely linked to the availability bias, is summed up in the saying “better the bad you know than the good you don’t know”. We tend to trust the familiar and distrust the unfamiliar.

This is one of the main reasons why many people prefer to invest in domestic assets rather than foreign ones, even though the returns on the latter may be considerably higher.


  • Exaggerated optimism

We tend to overestimate our capabilities and the likelihood of good things happening to us, while underestimating the likelihood of negative things happening to us. This bias is rooted in the availability shortcut, as we tend to accumulate more memories of the negative things that happen to other people and the good things that we experience ourselves. Hence, we find it more likely that negative events will affect others.

The good thing about this tendency towards optimism is that it motivates us to pursue our goals, but we should be humble and not relativise the risks we take. If the economic situation around us worsens, it is foolhardy to turn our backs on saving, thinking only that we will not be affected by the crisis.


  • Representativeness

We think that two things are more likely to happen when they are similar or similar to each other. Our prejudices lead us to create stereotypes that serve as a basis for judgement. If we have had good experiences with expensive products, it is easy for us to assume that a product is of good quality simply because it has a high price, and this is not always the case. It never hurts to listen to the opinion of other users before purchasing.


  • Halo effect

The initial impression we get of a person influences what we think of them in general. This is why we tend to believe that attractive people are also smarter, nicer and funnier. And, financially, that products marketed by such people are also more valuable.

One factor that can influence the halo effect is our tendency to want to get it right. If our initial impression of someone was positive, we will tend to look for evidence to confirm our first impression. Hence the importance of always maintaining a critical spirit. 


  • Hindsight bias

This bias leads us to see events, even random ones, as more predictable than they really are. Yes, it is the typical “I knew it already” bias whereby so many people claim to have seen a crisis coming when they are already in the midst of it. It happens for a combination of reasons, including our ability to “misremember” previous predictions and the tendency to see events as inevitable.

The truth is that we make predictions all the time, so some of them are bound to come true. Our poor memory of the ones we fail to remember makes it easy for us to become overconfident about our predictions. And this can sometimes lead us to take unwise risks. The antidotes are prudence and humility.


  • Gambler’s fallacy

This false belief describes our tendency to think that something will happen because it hasn’t happened yet. For example, if we play roulette and the last few times the ball has landed on red, we might mistakenly assume that the probability that the next outcome will be black is higher. However, these events are independent of each other, so there is no relationship between the probability of the two outcomes. This is something we should bear in mind when chaining bad investments together. Each must be accompanied by a specific analysis.


  • Framework effect

As explained in another article, this cognitive bias means that the same information, presented in different ways, can lead to different conclusions. For example, you are more likely to agree to a financial transaction if you are told that there is a 60% chance that it will go well than if you are warned that there is a 40% chance that it will go badly.

This is a very important bias when making decisions that affect your finances. You should carefully assess the information they give you about any proposal they make to you, as it is probably designed to achieve their objectives, and rephrase the data so that it is as aseptic as possible.


  • Loss aversion

Our fear of losing is often stronger than the pleasure we experience when we win. When we lose an amount of money, our sense of disappointment is greater than the joy we feel when we win the same amount of money. That is why, when faced with similar probabilities of success or failure, we tend to choose the conservative option.


Ground rules against biases

As the list of cognitive biases is very long, it is useful to apply four basic rules that will help you avoid most of them:

Reflect on past decisions. If you have been in a similar situation before, reflect on the outcomes of the decisions you made to avoid repeating certain biases. For example, because we tend to underestimate the amount of money we need, you can track your spending over the past few months to see how much money you need to budget.

Challenge your point of view. Try to see the weaknesses in your logic, however inconsequential they may seem to you, which is helped by lists of pros and cons. You may be more convinced of your decision if it stands up to serious and critical scrutiny.

Don’t make decisions under pressure. Haste is not a good companion. Although it may not seem like it, very few cases require immediate decisions. 

Include outside viewpoints. A second opinion is never a bad thing, so consult someone who is objective and has no stake in the decision. They can provide different points of view, challenge your opinions and detect your cognitive biases.


If you want your business to make a giant leap, use 11Onze Business. Our business and freelancer account is now available. Find out more!

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We have carried out a study of the costs of home insurance through a survey on the members of our community who are homeowners, with the aim of analysing the competitiveness of the product that we offer through 11Onze Segurs.


The survey was conducted by 11Onze through our Telegram channel with the participation of 279 users who responded to the question: “How much do you pay for your home insurance each year? They were given the option to choose from a range of prices ranging from €60 per year to more than €400.

The final data shows that 56% of users pay between €200 and €400 per year for their home insurance, while 22% spend between €100 and €200 per year. In addition, 18% pay more than €400 per year. These results are in line with the average annual price of home insurance in Spain, which is around €301 per year.


How much do you pay for your home insurance?

A more competitive alternative

At 11Onze Segurs we believe that you can reduce the cost of home insurance by optimising processes and personalising coverage. That’s why we have a completely digitalised platform, where we do away with paper contracts, physical agencies, management fees, cancellation and contract change fees, which is already a considerable saving, but we also let you modify and adapt the coverages to your needs at any time, before and after signing the contract.

In this way, we can offer you home insurance from €5 per month. Our policy is designed so that you do not pay more for your insurance, offering a monthly or annual fee, without permanence, between 15%-20% cheaper than with traditional insurers. What is the monthly cost of your current home insurance? Do you want to know how much you could save? Try our price simulator by entering some basic data, and you’ll get your no-obligation quote instantly.


If you want to discover fair insurance for your home and for society, check 11Onze Segurs.

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