Columbus family on trial

Until the mid-20th century, the official version of the transoceanic expedition that led to the discovery of the “New World” was somewhere between myth and romantic argument. But nothing of what had been recounted until then has turned out to be entirely true, not even the places of departure and return. For decades, a small group of historians – rejected by the academy and ignored by the media – have persisted in their work of dismantling a web of falsehoods surrounding the true facts.

If we shy away from fantasy and focus on making a true analysis of historical reality, which is based on the objective and scientific study of documentary sources – be they direct or indirect, primary or secondary – we will quickly realise that the usurpation of the historical identity of the transoceanic expedition carried out against the Catalan admiral Christopher Columbus is a fact. 

Without any economic or institutional baggage to condition their research, a small group of historians have been able to find the true version of the discovery of America and the real identity of its protagonists that was silenced by Castilian censorship. Comparative studies of popular manuals, general histories and planispheres, whether in Castilian, Portuguese or French editions, have revealed how the Crown of Castile – through pervasive censorship supported by specific laws – came to control most of the narrative about the American expedition. Fortunately, curiosity has unmasked the manipulation and revealed the crudeness with which the Crown of Castile worked to manipulate the facts in order to confuse public opinion about the true authorship of the discovery.

Therefore, we should not be surprised that the Castilian epic appears at the beginning of the 16th century, just when Columbus was stripped of all the titles signed in the “Capitulaciones de Santa Fe” which, let us remember, was the legal framework that supported the whole discovery of America. With that trial, the Crown succeeded in making the Columbus family a harmless family in the eyes of the authorities. Indeed, a long period of litigation began thereafter – first against Christopher Columbus and then against his descendants – to nullify the agreements. For more than eighty years, the Columbus family would sue the monarchy, but it would prove to be a fruitless affair.

Manipulated documentation

The task set in motion – first by the Crown of Castile and later by Spain – has promoted over the centuries a series of official and singular versions, with an infinite amount of mixed-up data, unlikely places, real characters mixed with fictitious ones, changes of identity or disparity in the natural origins of the main characters. This has made it possible to configure a novelistic story, mutable to the tastes of the audience and handy for covering the needs of Spanish politics at any given moment. Therefore, it should come as no surprise that the epic has been based on a premeditated false narrative. But this confusion has begun to dissipate with the emergence of prominent scholars from outside Spanish circles, who have managed to reverse the tendency to repeat the official narrative as a set mantra.

An example of this changing trend has been the research of the American historian Alícia Gould, which has made it possible to trace all the surnames of the expedition members that appear in the supposed official records of Columbus’ different voyages, and has led to the following conclusion: nothing is true, everything is smoke and mirrors! Her research has gone far beyond the texts that list the names of the crew members. The investigation found that most of the crew members’ surnames do not have any documentary continuation that certifies that the sailor or individual – who appears in the lists – had a real and effective existence. But it is also very surprising that in these notorious lists, no Catalan surname appears among the crew. So, if we think that all these surnames have been manipulated, and we look for their equivalents in Catalan – Garay for Garau or Fernández for Ferrandis or Cases for Casaus – it turns out that they all fit in with very well-documented surnames, not only as real Catalan characters in flesh and blood but also as sailors, cosmographers or military men.

In conclusion, the Columbus chronicles that have come down to us denote a clear manipulation, given that they are full of anachronisms and significant temporal inconsistencies, something that seems inexplicable when the main source was supposedly a bibliophile, cultured and with a great memory, like Columbus’ son. Textual examination has shown that all these supposed originals have been retouched. For this reason, to trust the sources without applying any kind of documentary criticism, or suspecting the political intentions of the book’s arrangers, leads us, rather than to value rigour and historiographical academicism, to rely on faith.

The departure point of the expedition

Today we know from outstanding research work done by historians – both the pioneering Núria Coll and Eva Sans – that the town of Pals d’Empordà had an important natural port. We know this because these studies have made it possible to document countless witnesses that speak of commercial transactions that were carried out and, therefore, we know it had become an important commercial port since the beginning of the 13th century. In addition, toponymy and landscape archaeology have made it possible to identify both the remains of buildings and geographical features documented on ancient maps. All this, combined with palaeo-hydrographic studies of the area around Pals, confirm what the documents testify to.

Bearing in mind that the surface of the planet is exposed to constant change that causes regular movements, and we understand that the seas move away from the beaches or the other way around, we will understand that the surroundings of Pals at the end of the 15th century have nothing to do with the landscape of Pals that we see today. Obviously.

Therefore, what is most surprising about the official version – as far as the departure point of Columbus’ transoceanic expedition is concerned – is the name: Palos de Moguer. This is undoubtedly the same case as Sant Esteve de les Roures, two places that do not exist, nor have they ever existed. Certainly, in the province of Huelva, there are two villages, separated by 16 km, which correspond to the place names Palos de la Frontera and Moguer. Both are located more than 40 km from the Atlantic coast. And as if this were not enough, it is even more surprising when we find out that neither of the two places has ever been surrounded by walls or had a 21.28 metre-high Catalan Gothic bell tower.

Let us keep in mind that in the 15th century, Catalonia had become an important European nautical power. In fact, it is where the most outstanding pilot schools, cosmography centres, navigation instrumentation workshops and a host of specialists in the production of nautical charts were to be found. Moreover, since the mid-13th century, the Principality had pursued a very active insular policy that consolidated more than a hundred consulates of the sea scattered throughout the Mediterranean.

By contrast, at the same time, in Castile, there were no nautical schools, no pilot schools, no cosmography centres, nor any kind of nautical infrastructure capable of carrying out a transoceanic expedition such as the one undertaken by the Catalan admiral Christopher Columbus. Many historians point out the profound contradiction of the American expedition in itself, given that it was undertaken in a context where Castile was still waging war within its own territory against the Arab world, and had no developed commercial infrastructure or even a sufficiently powerful naval fleet to carry it out. In the context of a deep economic crisis – which would end with the revolt of the Castilian Communities – it is questionable that Castile had sufficient military and, above all, nautical capacity to launch a transatlantic expedition. Significantly, the first Castilian consulate – that of Seville – was created in 1543.

But the definitive proof of the point of departure of Columbus’ expedition is provided by Antonio de Herrera on the title page of his work “Historia General de los Hechos de los Castellanos en las Islas y Tierra Firme del Mar Oceano”, where in both editions of 1601 and 1726 there is an engraving that theoretically aims to illustrate “the town of Palos” in Andalusia when in reality it is meticulously representing the silhouette of the town of Pals d’Empordà. You only have to look at the engraving to quickly recognise its characteristic bell tower. Even so, the three caravels are depicted, which curiously carry the Catalan flag, something that is repeated successively in the engravings that illustrate the interior of the work. And as if all this were not enough, the quotation that accompanies the engraving reads: “The Admiral left Palos, villa of the Count of Miranda, to discover”. For, as Spanish historiography has pointed out, the Andalusian Palos belonged to the Count of Niebla. On the other hand, the Lord of Miranda was the Count of Empúries. Let’s continue!

The point of return and reception of the expedition

Today we know for certain that the Catalan admiral Christopher Columbus was received with full honours by the Catholic monarchs at the Royal Palace in Barcelona on 3 April 1493, after completing the first transoceanic voyage. And this event – accepted by all historiography – was totally silenced by the official version until not so long ago.

For centuries, both Portugal and Andalusia held this narrative, until the emergence of the study by the historian Antoni Rumeu de Armas, who, in his extensive work “Colón en Barcelona” – published in the midst of Franco’s dictatorship (1944) – had the courage to document the arrival of the Discoverer of America in the Catalan capital. Rumeu de Armas’s study was a key work for the future of Columbus studies, and contributed with an innovative investigation – in terms of the detail and precision of the research – in testifying how the city of Barcelona played a fundamental role in the discovery of the “New World”. Since then, documents of all kinds have continued to appear that prove that the discoverer was received in Barcelona.

Rumeu de Armas was able to demonstrate that the official version was built on a falsehood when it spoke of Palos de Moguer as the place of departure and return of the expedition. The analysis of the documentation – especially the ship’s log – made it possible to prove that the Pals de Empordà-Barcelona pair were the expedition’s true departure, return and reception points. It is also clear from the ship’s logbook that the expedition was planned as a reconnaissance voyage. Therefore, of a short duration and with a more or less fixed return.

On this first voyage, Columbus had managed to find the lost continent spoken of in countless ancient texts: the lands on the other side of the Atlantic “which had been cut off since the sinking of Atlantis”. And as proof of this discovery, of this “New World”, he presented to the royals and high authorities of the kingdom, the natives, animals, precious metals and plants that they had brought back. Reliable proof that they had come from lands hitherto unknown.

Even so, the Catholic Monarchs – from the summer of 1492 – stayed between Barcelona, Girona and Figueres, as the Principality was involved in a territorial conflict with the French, who had invaded Cerdanya and Roussillon in order to exchange them for the kingdom of Naples. King Ferdinand the Catholic – who was looking after the interests of his states – began to organise the military defence of the territory. It was for this reason that both monarchs, being in Catalonia and knowing that the expedition was only a reconnaissance expedition and, therefore, of short duration, waited for Columbus to return to Barcelona. It was there that a Portuguese delegation arrived to negotiate the distribution of the newly discovered lands, a process that would end with the Treaty of Tordesillas. And it was also there that the papal donation documentation arrived – from Pope Borja, “il papa catalano” – which would be made public by Bishop Pedro Garcia of Barcelona. Moreover, contemporary chronicles explain that the audience in Barcelona had a great echo and that the reception was a really popular and spontaneous celebration, with all the people of Barcelona celebrating in the street, a fact that is not recorded in any of the Castilian chronicles.

As Father Casaus’ chronicle explains, the gold that arrived from Columbus’ second voyage was confiscated in its entirety by the kingdom’s officials and customs officers, which made it possible to pay for the campaign to recover the Cerdanya and Roussillon, and to finance the construction of the fortress of Salses. But the most worrying event occurred during the course of the third voyage, when Francisco de Bobadilla – with broad powers to judge the admiral – confiscated all his merchandise, arguing that not all the promised wealth had been sent to the Crown. Thus began a veritable campaign of public discredit that would end with Columbus’ arrest.

All documentation on the trial against Columbus has disappeared. From indirect sources, it is known that the Crown seized all the documentation that Columbus had to provide in his own defence. It is also known that the reports on which the accusations were based were drawn up by Pere Bertran Margarit and Bernat Boïl, representatives of the Crown. Therefore, we should not be surprised at the somewhat farcical trial – something to which the Crown of Castile has become accustomed – in which Christopher Columbus and later his family became involved. In an act of extraordinary audacity, the Crown overstepped its bounds when, by means of falsehoods, it dispossessed the most famous navigator of the time of all his deservedly acquired titles.

At this point, the history of the discovery of America is an immoral issue for the Catalans. Since the 15th century, Catalanophobia has marked relations between Castile and Catalonia. We cannot continue to accept the Genoese origin of the Discoverer, we cannot continue to believe that the configuration of the crew of the three caravels was Castilian and – above all – we cannot continue to legitimise Castile as the promoter of the transoceanic expedition that led to the discovery of the “New World”, according to the official version, with the invaluable help of Queen Isabella of Castile who – with the pawning of her personal jewels – helped to defray all the expenses of the voyage. The whole thing makes no sense at all!

BASIC BIBLIOGRAPHY

• Antonio Rumeu de Armas: En Colom a Barcelona, Editorial Llibres de l’Índex, 2012. 
• Eva Sans i Narcís Subirana: El Port de Pals. ANNALS de l’Institut d’Estudis Gironins, Volum LIV, Girona, 2013.
• David Bassa i Jordi Bilbeny: Totes les preguntes sobre Cristòfor Colom. Col·lecció Descoberta, Editorial Llibres de l’Índex, 2015.
• Jordi Vila: Les Capitulacions colombines de 1492: un document català. 1r Simposi sobre la Descoberta Catalana d’Amèrica, Arenys de Munt, 2001.
• Jordi Bilbeny: Cristòfor Colom, príncep de Catalunya, Proa, Col. Perfils, Barcelona, 2006.
• Jordi Bilbeny: Inquisició i Decadència: Orígens del genocidi lingüístic i cultural a la Catalunya del segle XVI, Librooks, Barcelona, 2018.

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The conflict in Ukraine is the latest example of the growing importance of economic sanctions as instruments of coercion in international geopolitical relations. We analyse how SWIFT, a communication protocol between banks, has become a strategic weapon of the West.

The origin of telecommunications between global banking networks dates back to the mid-19th century, when the newly developed electric telegraph enabled more agile communications between stock markets. The telegraph established a continuous, near real-time trading system that reduced the differences between the prices of securities in markets separated by large geographical distances.

In 1872, Western Union used its existing telegraph network to launch the first widely used wire transfer service. A sender paid money to a telegraph office, and the operator transmitted a message to allow the transfer of money to another office, which was verified by passwords and code books so that the funds were released to a recipient.

In the early 20th century, the telegraph was slowly replaced by teletype or telex machines, a system developed by Germany that took advantage of telegraph lines and allowed users to write a message somewhere and have it printed on the other side of the world. Although telex provided the banking sector with a basic platform for business, and an operational medium through which they could begin to expand, the need to ensure that messages were secure and accurate added much complexity to the system, which soon found itself unable to cope with the pressures of an increasingly globalised financial world.

As the increase in transactions made it clear that the limits of this communication system were a constraint on the expansion of the banking business, banks, especially European banks, decided to explore other options. A decision spurred by a subsidiary of the American bank, the First National City Bank (FNCB), which wanted to force other banks to use its proprietary telex system. This ultimatum horrified the European banks, which saw a change from a system based on cooperation between rivals to a monopoly at the hands of the American partner.

The banks of 15 countries created a private company, SWIFT, which stands for Society for Worldwide Interbank Telecommunication, based in Brussels and run as a global cooperative enterprise. SWIFT simplified procedures and minimised errors by using a standardised messaging format that was adopted globally.

Communication networks and state coercion

The tug-of-war between the new and old continents over control of a global interbank communications system highlighted a phenomenon that had already been seen with the emergence of the telegraph during colonial times. While these communication systems were not created with geopolitics in mind, it was inevitable that the big players in the global economy would use them as tools to control, spy on, and punish other states competing for the same interests.

A fact that is not without irony in the case of SWIFT, created by Europe to maintain its sovereignty vis-à-vis the United States, but which has ultimately been unable to resist obeying Washington’s orders, even when they run counter to European interests, as happened when President Donald Trump unilaterally abandoned the Iran nuclear deal.

Political scientists Henry Farrell and Abraham Newman define this as “weaponised interdependence“. As for SWIFT, they explain: “In this world, the networks that enable global interdependence no longer serve as neutral means of transmitting information or money. Instead, they are becoming the power projection tools of large states“.

The use of sanctions by the US government, against enemies and allies, purely for economic and geopolitical interests, did not begin with the administration of President Donald Trump, but it is true that Trump made an unprecedented expansion of punitive economic measures to promote his administration’s agenda. An abuse of a position of privilege that initially yields good results, but is counterproductive in the long run when other states question alliances with the United States, and seek alternatives to monetary tools linked to the hegemonic power of this country.

Alternative systems and cryptocurrencies

The latest economic sanctions against Russia, and the exclusion of some of its banks from the SWIFT system, follow the same trend of recent years, and only consolidate the efforts of China, Russia, and even the European Union, to seek alternative systems that can shield their economies. A new blow to the system that could trigger a chain reaction of change.

In 2017, Russia launched the Financial Messaging System of the Bank of Russia (SPFS), equivalent to SWIFT, and in 2015, China launched a similar system called The Cross-Border Interbank Payment System (CIPS). Two alternative systems that are still far from being able to fully replace SWIFT, but which at least help to reduce the effectiveness of the possible sanctions imposed on banks in these two countries to exclude them from the interbank communication protocol established by Western banks.

On the other hand, the blockchain-based cryptocurrency revolution is another tool that countries such as North Korea and Iran have already used to circumvent economic sanctions, and the exclusion of their banks from the SWIFT ecosystem. The digital rouble is just one of several digital tools through which the Russian government can boost bilateral trade with allied countries, as China has already done with the digital yuan.

Nevertheless, the use of economic sanctions will undoubtedly have a significant impact on Russia’s economy, and to a lesser extent on that of the European Union. Even so, it is also clear that the abuse of this tool of persuasion or punishment is reducing its effectiveness and promoting the creation of alternative systems, which are ultimately inevitable in a multipolar global geopolitical scenario, which is no longer content to be subject to the impositions and interests of a single country.

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L’economia ha estat una de les grans protagonistes de la relació entre Catalunya i Espanya. Tot realitzant un exercici de síntesi, recollim nou d’aquests moments claus de la nostra història. Potser no són els més coneguts, però, sens dubte, sí que són els que han marcat un abans i un després. Un rere l’altre, ofereixen una cronologia dels encontres i desencontres.

“Mentre Espanya no comprengui el fet català,
Espanya estarà sotmesa a tots els infortunis.”
Américo Castro, 1924 

1479. La construcció d’un Estat dinàstic

Després de la Guerra Civil castellana, els dos regnes més extensos de la península Ibèrica (Castella i la Confederació Catalana) van crear plegats una nova entitat política coneguda amb el nom de Monarquia Hispànica. Aquest Estat dinàstic es va configurar a partir de la unió de només dos elements clau: l’exèrcit i la política exterior. Per a la resta d’elements que configuren un Estat modern, com ara fronteres, monedes, lleis i institucions, van romandre totalment separats. Així, pel que fa a la configuració i repartiment del poder, cal tenir present que, mentre Castella s’articulava segons l’autoritat de la reina (Isabel), sempre per sobre de la noblesa i l’església, en canvi, la Confederació Catalana es va organitzar al voltant de la Constitució de l’Observança, que obligava el rei (Ferran) a governar i pactar d’acord amb les lleis del Principat. Vet aquí una primera diferència en el sistema d’organització polític i econòmic entre Espanya i Catalunya.

1556. La deriva de la història

A la mort de la reina castellana (Isabel), l’Estat dinàstic peninsular va estar a punt de desfer-se. Després de vicissituds familiars, el tron l’acabarà ocupant el net, per incapacitat de la filla (Joana) i per la mort del gendre (Felip). D’aquesta manera, la unió dinàstica entre els dos regnes va quedar confirmada definitivament en les persones de Carles (futur emperador) i els seus successors. Durant anys, l’emperador Carles va buscar consolidar la idea d’una monarquia universal que fos políglota i oberta per a tot el territori de l’imperi dels Habsburg. La política de l’emperador va anar encaminada a canviar el rumb de la història europea. De res li va servir creure que era possible la convivència entre els drets de les ciutats i els de les regions amb l’estructura imperial, atès que la idea de l’Estat Nació s’estava imposant, empesa en gran part per la Reforma. Tampoc no va aconseguir mai crear les complicitats necessàries entre castellans i catalans per forjar un país comú.

1585. La perversitat del sistema

La tardor de 1585, el rei Felip II de Castella va presidir la celebració de les Corts Generals de la Confederació Catalana a Montsó. Seguint la tradició instaurada pel seu pare (Carles), Felip II reconeixia així la dualitat de poder en el territori peninsular que conformaven les corones de Castella i Catalunya. El sistema parlamentari sempre comporta tensions —perquè el debat ho té—, però semblava que s’arribaria a un acord. El problema va sorgir quan els oficials reials van intentar boicotejar descaradament les resolucions de les Corts. I encara és més pervers quan la Monarquia —de manera unilateral— decideix manipular i tornar a redactar els acords presos per les Corts Catalanes per afavorir els seus interessos. Entre les alteracions més destacades i que van afectar de ple tota la Confederació Catalana, hi havia aquelles relatives al control del comerç, a l’augment de la despesa de la Reial Audiència en territori de la confederació i que van diluir el control que la Diputació del General (la Generalitat) pogués tenir sobre el Sant Ofici (la Inquisició), el braç repressor de la monarquia.

1626. Cap a una unitat centralitzada única

El març del 1626, Barcelona rep el rei de Castella, Felip IV, que havia arribat a la ciutat per jurar les Constitucions catalanes. El motiu no fou altre que poder desencallar l’ambiciós pla del ministre del rei, el comte duc d’Olivares. El projecte, conegut com la “Unión de Armas”, pretenia que cada regne que formava part de Castella —o sigui, principalment la Confederació Catalana— aportés un nombre determinat de diners i soldats. Però el que no van calibrar bé les oligarquies castellanes va ser que si Felip IV jurava les Constitucions catalanes, certament se li atorgava automàticament el títol de comte de Barcelona, cosa que l’obligava a fiscalitzar els seus recursos. Per tant, els catalans estaven més interessats que s’aprovessin les seves propostes de noves Constitucions catalanes i que s’atenguessin els greuges, que no pas a participar en guerres absurdes. Curiosament, dues dècades més tard, el territori nord-català serà extirpat del cos principal de manera deshonesta. I no serà fins quaranta anys més tard que Castella notificarà oficialment a la Generalitat la pèrdua del territori nord-català.

1760. Les regles del joc canvien

Des de feia unes dècades, una nova família d’origen francès ostentava el tron de Castella, els Borbons. Enrere havia quedat la disputa oberta sobre aquell ascens, fins al punt que s’havia hagut de dirimir en el camp de batalla. Passades quatre dècades del Decret de Nova Planta, el rei Carles III va convocar les Corts generals a Madrid. En aquell nou paradigma polític sorgit del camp de batalla, els representants dels antics territoris de la Confederació Catalana —format per Catalunya, Aragó, València i Mallorca— van presentar plegats un memorial que contenia una crítica frontal al sistema borbònic vigent. Simplificant molt, el document conegut com el “Memorial de Greuges” defensava que el nou Estat havia de vetllar per la pluralitat territorial i havia d’allunyar-se d’estructures centralistes i unificadores.

1810. La construcció d’una nova realitat política

En un context de guerra europea, arribaren fins a Cadis més de 240 diputats d’arreu del territori convençuts que anaven a fer història, atès que s’anava a redactar una moderna Constitució. El rei Carles IV d’Espanya havia estat deposat per absolutista, després de l’ocupació francesa del territori peninsular. A les Corts de Cadis es va establir que el poder residia en el conjunt dels ciutadans, representats a les Corts. Però Cadis també va suposar —per primera vegada— l’oportunitat real per la qual els polítics catalans van ser cridats a participar activament en el nou sistema polític espanyol que s’estava creant. En aquell revolucionari context, la delegació catalana va defensar obertament la proposta de modernitzar Espanya d’acord amb el projecte austriacista liquidat feia menys d’un segle. Per tant, calia fonamentar el desenvolupament econòmic i social d’acord amb la industrialització dels territoris. Però pel Tractat de Valençay es va restituir en el tron a Ferran VII com a monarca absolut, i va frustrar totes aquelles idees modernes sorgides de les Corts de Cadis i de la seva revolucionària Constitució, que havia sacsejat Espanya.

1870. La història sempre ofereix una segona oportunitat

Aquell estiu del 1870 a París, Maria Isabel Lluïsa de Borbó i Borbó-Dues Sicílies, reina d’Espanya, abdicà. Aquesta renúncia del poder —igual que l’emperador Carles— era la conseqüència d’un intens debat polític sobre com s’havia d’articular la modernitat d’Espanya. La disputa entre carlins i liberals s’havia dirimit en els camps de batalla durant les darreres tres dècades. Però durant les dècades següents l’atzucac continuaria. Espanya havia entrat en un laberint del qual trigarà cent anys a sortir. La modernitat va comportar una profunda transformació estructural, inclòs el repartiment del poder. La historiografia ha abordat aquest període des de la perspectiva de la primera crisi del capitalisme espanyol. Però, en realitat, a l’origen del problema econòmic de tot plegat hi ha la corrupció. 

Polítics, militars i nobles van especular tant en les companyies ferroviàries com en la construcció, fins al punt que a finals de la dècada hi va haver un crac borsari de dimensions bíbliques. La Guerra Civil dels Estats Units va provocar un augment dels preus de la matèria primera —el cotó—, motor de la indústria tèxtil catalana, que —per manca de previsió de l’Estat— va provocar la ruïna de molts empresaris d’aquest sector. I un període perllongat de males collites va provocar un augment estrepitós del preu dels aliments bàsics, que va afectar negativament les classes més populars. En aquest context tan difícil i atès que l’Estat estava tan endeutat, es van aportar dues solucions: per una banda, augmentar la pressió fiscal sobre les classes populars i, per l’altra, embolicar-se en una aventura colonial com va ser la Guerra de les Illes Xinxa, davant les costes del Perú.

1931. La muntanya és un bon lloc per pensar

Aquella primavera del 1931, Espanya va optar per gestionar el poder seguint una fórmula fracassada en el passat. La corrupció havia esgotat el sistema de la Restauració borbònica i, per tant, calia buscar una nova relació amb el poder. La pregunta que es plantejava llavors —i encara avui— era si Espanya podia ser una federació de nacions. Calia provar-ho! En aquest context, s’instal·laren al Santuari de Núria els diputats del recentment creat Govern de la Generalitat de Catalunya, encarregats de redactar una proposta de relació entre Catalunya i Espanya. Tothom tenia la certesa d’estar davant d’un moment històric. 

El resultat fou un text constitucional que responia a la voluntat de Catalunya i al seu legítim dret d’exercir l’autodeterminació. S’estava proposant una situació d’igualtat jurídica i política respecte als altres pobles de l’Estat. Es plantejava ampliar la mirada. Davant del text, l’Estat es va posar nerviós. Un any més tard, les Corts espanyoles van aprovar un Estatut que ja no tenia res a veure amb el que havia refrendat mesos enrere el poble de Catalunya. Es rebutjava la fórmula federal, es reduïen competències de la Generalitat i s’instaurava la cooficialitat del català i el castellà en un model bilingüe. Catalunya quedava reduïda a una “regió autònoma dins l’Estat espanyol”. Va ser aleshores quan a la llunyania començaren a sentir-se remors de sabres que obligaven Espanya a tornar al camp de batalla.

2004. Cap a un nou paradigma històric

Amb la ressaca dels esdeveniments de la darrera dècada del segle passat, tothom va creure que Espanya havia optat per reconèixer la seva diversitat. La llengua catalana era —fins i tot— parlada en els cercles més íntims de l’oligarquia castellana. En un clima de puixança econòmica, estabilitat social i de reconeixement mutu, Catalunya va creure que podia tornar a plantejar la seva relació amb Espanya. Era possible? L’escrupolositat de l’escomesa —igual que en el passat—, en l’elaboració d’un nou marc constitucional com fou el nou Estatut de Catalunya, va suposar un important esforç per trobar un punt d’encontre on hi fossin representades tots els espectres socials. La continuació és sabuda per tothom. L’1 d’octubre de 2017 és la constatació de la impossibilitat del diàleg i la necessitat de tornar a l’inici de tot: a molt abans de la Guerra Civil castellana de 1479.

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Choose your words wisely, because they will be decisive in your mood, in your relationships, and even in your happiness. We all carry fears, insecurities, and negativity within us, and language has the power to transform this in our favour.

Language is one more community element, and perhaps the most powerful. It is from speeches that we vote for one political party or another, or that a football team enters the field more or less motivated. From birth, we learn through language, whether spoken, written, or through symbols. And it is these words, to which the community gives meaning, that describe the world around us, and ourselves.

Building a community through language

“Speaking is half his who speaks, and half his who hears.” This is how the philosopher Michel de Montaigne described it. The language we share makes us part of a community, either generically or personalized through slang or words that are only used in our area. 

The richer the vocabulary, the easier it will be for society to describe the environment and everything that happens in it. In Galician, for example, there are more than 70 words to describe rain. Thanks to this, this community will have more knowledge in this field for the simple fact that their language has the ability to describe it. A word at a time, we build the environment and our present, but we also build ourselves.

The power of positive language

As the Mexican philosopher Octavio Paz said, we are made of words, and they are our only reality. Therefore, the way we speak will describe this reality, and we can do so in a positive or negative way.

Luis Castellanos is one of the world’s leading figures in positive language. The writer and philosopher has found, after years of research, that positive language directly influences our happiness. The words we choose to describe how we feel, how we see ourselves, or the ones we use to socialize condition our lives. 

He argues that all words, positive or negative, have an emotional charge. To get an idea, he theorizes that if we use a negative word when socializing, we must provide five positive words to counteract them and deserve the relationship again. This is the impact of negativity on words.

Building happiness a word at a time

Actions as simple as changing the words we use in our day-to-day life can have a huge impact on our mood and behaviour. Here are some examples:

• Difficult / challenging: changing “it’s hard” to “it’s a challenge” is enough to transform the information we give to the brain. Instead of closing our doors to the positive result, we emphasize that we will work to achieve it.
• I have to do / want to do: it will help us avoid the negative feeling of obligation.
• I’d like to do it, but…: our attention will be focused on everything that comes after the “but”. Let’s change it to an “although”, for example: “I would like to set up my business even though I’m a bit afraid”. This fear is not an impediment, but another challenge.
• Little by little / step by step: for many, “little by little” does not have a negative connotation, but it is true that it expresses slowness and poverty. Changing it to “step by step” involves movement and achieving goals, even if they are small.
• Removing NO from our vocabulary: when say “yes”, we open a whole world of possibilities that “no” closes. Eliminating “no” will also eliminate many frustrations.
• Adjectives: when describing the environment or people, always prioritize positive feedback. Seeing the world with optimism is the best serotonin discharge for your body.

While at first it is a frustrating exercise, as it does not come naturally to us, this practice of transforming language into a more conscious and positive narrative can change our lives. This is the great power of language. And you, do you dare to try it?

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La confiança és l’ingredient fonamental de l’economia moderna. Sense ella, els mercats tendeixen a desplomar-se com un castell de naips. Des d’11Onze, repassem 11 moments de la història en què la histèria s’ha apoderat dels inversors i l’economia ha pagat les conseqüències.

Ja en l’Edat Antiga es poden trobar els primers capítols de pànic financer. Tot i això, ha estat amb el desenvolupament del capitalisme i els sistemes financers moderns quan s’han multiplicat els episodis d’histèria col·lectiva, ja que la confiança ha guanyat pes com la pedra angular de tot l’entramat econòmic.

La realitat de l’economia productiva no canvia radicalment d’un dia per a un altre. No es poden construir ni destruir moltes fàbriques en un breu espai de temps, però un succés puntual pot alterar completament la percepció dels inversors i desencadenar una crisi de grans proporcions.

Mentre tothom vol comprar, els preus no deixen de pujar i l’economia sembla gaudir d’una salut de ferro, però quan, per alguna raó, s’imposa la febre venedora, l’efecte bola de neu pot arrasar qualsevol estructura econòmica. Aquí tens alguns dels moments més paradigmàtics de pànic financer dels últims segles.

Febre de les tulipes

Les tulipes es van fer molt populars als Països Baixos entre finals del segle XVI i principis del XVII. Com són flors de temporada, es va crear un mercat de futurs i l’especulació va fer que els preus es disparessin entre 1636 i 1637, en la considerada com a primera bombolla econòmica de la història capitalista. Al final la bombolla va esclatar, va provocar la ruïna de molts inversors i gairebé va provocar el col·lapse de l’economia holandesa. En el segle següent el fenomen de les bombolles es va reproduir al Regne Unit amb la Companyia de les Mars del Sud i a França amb la Companyia del Mississipí.

Crisi de crèdit de 1772

L’optimisme per la marxa de l’Imperi Britànic va provocar una ràpida expansió del crèdit al Regne Unit. L’eufòria va arribar a un abrupte final el 8 de juny de 1772, quan un banc es va enfonsar a causa de les pèrdues en les seves inversions i un dels seus socis va fugir a França. La notícia es va difondre ràpidament i va desencadenar el pànic bancari a Anglaterra, amb llargues cues als bancs per exigir la retirada dels seus diners. La crisi es va estendre ràpidament a altres parts d’Europa i les colònies britàniques d’Amèrica. Les posteriors dificultats per les quals va travessar la Companyia de les Índies Orientals a causa de l’escassetat d’efectiu va portar al govern britànic a aprovar l’any següent una llei que li concedia el monopoli de la venda de te a Amèrica del Nord. Les protestes acabarien per provocar la independència dels Estats Units.

Pànic de 1873

Va ser el causant de la primera “Gran Depressió”, una denominació que després es va associar a la crisi dels anys trenta del segle XX als Estats Units. A Europa, al col·lapse de la Borsa de Viena li van seguir les fallides de diversos bancs a Àustria i Alemanya. Als Estats Units, l’enfonsament de diverses entitats bancàries va provocar que la Borsa de Nova York interrompés les seves operacions per primera vegada en la seva història. Diversos països a un costat i un altre de l’Atlàntic van patir un prolongat estancament econòmic. La desmonetizació de la plata a Alemanya i als Estats Units, l’augment de les inversions especulatives, la inflació i la Guerra Franco-Prussiana van ser algunes de les causes del desastre.

Recessió de 1914

A mesura que la Primera Guerra Mundial semblava cada vegada més inevitable, l’afany venedor en els mercats globals va anar augmentant. Al final, es va desencadenar el pànic entre els inversors, que tractaven de desfer-se d’accions i bons per acumular or. El mercat borsari dels Estats Units i la Borsa de Londres van haver de tancar el 31 de juliol i no van reobrir fins a diversos mesos després. La crisi es va contagiar a desenes de països i la majoria de borses del món també van haver de tancar en els següents dies i setmanes.

Crac de 1929

Els bojos anys vint van portar al crac de Wall Street l’any 1929 i la Gran Depressió que va venir a continuació. La bonança econòmica havia estimulat l’especulació en la borsa, moltes vegades gràcies a préstecs que es concedien alegrement. Només en les primeres setmanes d’octubre d’aquest any les cotitzacions borsàries van arribar a pujar un 300%. Però el 24 d’octubre, en el que es coneix com el Dijous Negre, la Borsa de Nova York va patir la pitjor devallada de la seva història. Milers d’inversors ho van perdre tot de la nit al dia i el pànic es va generalitzar. Al final, la crisi va travessar fronteres i va provocar una depressió econòmica mundial. Només als Estats Units uns 15 milions de persones es van quedar sense feina en els anys següents.

Crisi del petroli de 1973

L’enviament d’armes a Israel durant la Quarta Guerra Àrab-Israeliana va provocar l’embargament de petroli als Estats Units i els seus aliats per part de l’Organització de Països Exportadors de Petroli (OPEP), integrada majoritàriament per països àrabs. Això va donar lloc a un període d’estagflació en les economies occidentals, caracteritzat per una elevada inflació a causa del repunt dels preus del petroli i l’estancament econòmic. Al Regne Unit es va arribar a racionar el subministrament elèctric.

Dilluns Negre de 1987

Després de cinc anys de febre alcista en les Borses, el 19 d’octubre de 1987 els mercats de valors de tot el món es van enfonsar en un breu espai de temps. La devallada es va iniciar a Hong Kong i la histèria financera es va propagar cap a l’oest a mesura que les Borses europees i nord-americanes anaven obrint. L’índex Dow Jones va perdre més d’un 22% en aquesta jornada. Les turbulències dels següents dies van fer que els descensos en molts mercats borsaris superessin el 20% i a Nova Zelanda es va arribar al 60%.

Crisi asiàtica de 1997

La crisi es va iniciar a Tailàndia i es va estendre ràpidament a altres països com Indonèsia, Malàisia, Singapur, Hong Kong i Corea del Sud. Els fluxos de capital especulatiu davant l’elevat creixement dels anomenats “tigres asiàtics” havia generat un excés de deute en les economies d’aquests països. El fet que el govern tailandès es veiés obligat a abandonar el tipus de canvi fix enfront del dòlar nord-americà al juliol de 1997 va desencadenar una onada de pànic en els mercats financers asiàtics i el retorn de milers de milions de dòlars d’inversió estrangera. El Fons Monetari Internacional va haver de sortir al rescat de les economies més afectades per evitar impagaments.

Bombolla de les ‘puntcom’

Algú es recorda de Terra? Va sortir a Borsa el 17 de novembre de 1999 i el primer dia es va revaloritzar un 184%. Després de revaloritzar-se més d’un 1.000% en un trimestre a principis de l’any 2000, el valor de les accions es va desplomar en la Setmana Santa d’aquell any. Tres anys després, Telefónica va acabar recomprant les accions a menys de la meitat del preu al qual van sortir inicialment. Va ser una de les nombroses empreses ‘puntcom’ que, amb l’eclosió d’Internet a finals dels noranta, van veure com se sobredimensionava el seu valor. Es calcula que només en l’Estat espanyol entre 1999 i 2000 es van llançar més de mil empreses el model de negoci de les quals girava entorn d’Internet. Després de l’esclat de la bombolla l’any 2000, molt poques ‘puntcom’ van acabar sobrevivint.

Crisi financera de 2008-2009

El 15 de setembre de 2008 Lehman Brothers, el quart banc d’inversió més gran del món, es va declarar en fallida. Va ser la constatació d’una situació insostenible que va fer que els mercats immobiliari i financer es desplomessin, també al nostre país. Fins llavors, els bancs d’Estats Units havien estat concedint préstecs a clients de dubtosa solvència i els havien reempaquetat com a productes financers “segurs” que es venien a institucions financeres de tot el món. Mentrestant, aquí vivíem la nostra particular bombolla immobiliària, que semblava no tenir sostre. La festa va acabar amb la crisi financera més greu des de la Gran Depressió i una factura milionària per als contribuents, que van haver de salvar al sector bancari.

Pandèmia de COVID-19

L’aparició de la COVID-19 va inocular la por en els mercats de tot el món en els primers mesos de 2020. El que inicialment semblava ser un problema estrictament xinès, es va convertir en poques setmanes en un malson global, que incloïa dues crisis interdependents: una sanitària i una altra econòmica. En menys d’un any van morir milions de persones i el PIB mundial va caure gairebé un 6%, segons les dades del Banc Mundial.

Tots aquests exemples ens mostren com l’eufòria o el pànic poden condicionar la visió de la realitat econòmica. La història està plena de bombolles i cants de sirena que s’han d’evitar.

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At this time, more than ever, we must support local products in order to continue the work carried out by 8,000 winegrowers and 800 wineries in Catalonia. Wineries that, with the confinement and closure of restaurants and bars, are finding it difficult to reach their estimated sales and meet their structural costs

The culture, tradition and landscape of wine are part of the history of Catalonia. Our country has 12 Denominations of Origin (DO) that guarantee the quality of our wines: Alella, Catalonia, Cava, Conca de Barberà, Costers del Segre, Empordà, Montsant, Penedès, Pla del Bages, Priorat, Tarragona and Terra Alta. In each of these areas, the geography, climate and grape varieties mean that the wines produced in Catalonia are diverse but have a common denominator: quality products thanks to the dedication and desire to excel of the producers and winemakers.

• Catalonia, the cradle of viticulture 

CEVIPE (Centro Vinícola del Penedès) is a second-degree cooperative company that brings together 16 wine cooperatives from the Alt and Baix Penedès, Garraf, Tarragonès, Alt Camp and Conca de Barberà regions. Its mission is to offer technical and human resources to improve the economic income of the winegrowers and, therefore, they focus their objectives on a process of continuous improvement, from the quality of vine cultivation to the production and marketing of wines and cavas. The commitment to the territory is an exclusive asset, protecting its products under the quality label of the different Designations of Origin of Catalonia and the Cava Designation of Origin.

The entity was founded in 1985, when the five cooperatives of Baix Penedès Albinyana, Bellvei, Lorenzo, Calafell and Vendrell founded the second-tier cooperative in order to facilitate the processes of innovation and modernisation, while reducing costs and achieving a concentration in the volume of supply in the cava market. The good performance and increased demand for these wines led to the process of integrating more cooperatives into the group.

Thanks to the union of these cooperatives, it was possible to invest in refrigeration equipment to ferment the must at a controlled temperature, a system that was beginning to spread to other parts of Europe and which was still residual in Catalonia. The traditional winemaking system was left behind and a new era began in terms of wine quality. The market demanded fruity wines with a pleasant taste, and this could only be achieved by fermenting the musts at low temperatures to prevent the aromas from vaporising. The demand for these wines was already much higher and was still growing.

• From Catalonia to Europe: Catalan wines lead the way

This economic incentive, together with the vision for the future of CEVIPE’s leaders, facilitated the implementation of a modern, quality production system that favoured the conquest of markets and, as a result, an increase in customers. This led to the process of integrating more cooperatives into the group and meant an important economic effort in the cooperative sector in this region, which found it essential to modernise its wineries in order to obtain the base wine demanded by the sector’s marketing companies. 

At the end of the 1980s and beginning of the 1990s, CEVIPE began to open up to Europe to make its wines known, mainly in Germany, France and Luxembourg. Currently, the export volume is around 20%. The opening up in Europe professionalised and broadened the cooperative’s focus, which plays a key role in balancing supply and demand for the benefit of maintaining the area’s wine-growing operations. CEVIPE has more than 2,200 wine-growing members, who cultivate more than 6,200 hectares with an average production of 55 million kilos each year and an average annual turnover of 30 million euros. They are present in 5 different Denominations of Origin in addition to their 3 agro-shops located in the town of El Vendrell and in L’Arboç. They have a website where you can buy from anywhere with an internet connection and even order home delivery.

• A Sant Jordi marked by wine

There are 62 wine cooperatives in Catalonia, which produce 50% of Catalan wine and account for more than half of all winegrowers. The Federation of Agricultural Cooperatives of Catalonia (FCAC) held a competition on Sant Jordi’s Day last year, in the middle of the pandemic, asking participants “With which cooperative book and wine will you celebrate Saint George’s Day?” An initiative widely celebrated at home under the hastag #santjordiacasa which promoted, in a fun way, a new way of celebrating the festival through wine. The winner was Jaume Rojales, with a Facebook post recommending the wine “Lágrimas de Otoño” from the cooperative San José Wines de Bot. The book “La Catedral del Mar” was chosen through a random online draw among all participants.

The result: users recommended more than 50 cooperative wines, and FCAC’s Twitter and Facebook profiles received numerous posts from consumers recommending books along with these 50 wines from all over the country. The cooperatives that were most represented were Bodegas Domenys, Celler Batea, Bodega Cooperativa de Gandesa, Empordàlia and San José Wines. Wines from Bodega Cooperativa de Garriguella, Vinícola del Priorat, Cooperativa de Bràfim, Covides, Bodega Cooperativa de Espolla, Cooperativa Falset Marçà, Vinícola de Sarral, Cooperativa Agrícola de Corbera de Ebro, Cooperativa de Salomón and Cooperativa de Ulldemolins, among others, were also recommended. 

On the eve of a new Saint George’s Day and with the hope of being able to celebrate it in the street as was traditional, the wine sector opens up a new possibility to people, showing that, although we have to stay home, if we do it in the company of a good local wine, the celebration will be double. So, whether the streets are filled with roses and books or not, which cooperative wine will you be celebrating Sant Jordi with this year?

We have all been victims and even contributed to it without realising it. Disinformation, understood as manipulated information that is disseminated with the intention to deceive, is a phenomenon as old as communication. Fighting fake news is within the reach of each of us.

“Disinformation has a part of falsehood and a part of hate speech. To combat it, we need to work on respect for the opinions of others, empathy, ethics and conversation.” Nereida Carrillo, journalist and promoter of Learn to Check, warns of the main reason for disinformation: deception. Interests, power and information are mixed in a social and technological context that makes any content of this type go viral and circulate around the world in a matter of seconds. The veracity of information transcends the roles of journalists and is left in the hands of the user.

Disinformation has increased significantly in recent years due to new technologies, which allow information to circulate more quickly and globally. But it is not only social networks that are loudspeakers of disinformation: so are the mainstream media, even if they often find it hard to admit it. Because the phenomenon of disinformation is as old as communication and the will of hegemonic power to impose its narrative. Moreover, any information, Carrillo explains, is always based on the prism provided by the author: “Objective information does not exist, there is always an account of the facts and we explain what is happening in the world through our cultural, gender or age filters,” she reasons.

Convincing with arguments

The Col·legi de Periodistes de Catalunya describes in the first article of the Code of Ethics that it is necessary to report carefully and accurately. Leaving the search for truth to philosophy, both in journalism and in the content created and disseminated by networks, what is sought is honesty and veracity. Information must be plural, it must not be misleading, it must be oriented towards informing and sources must be checked to avoid manipulation. 

At the very least, this is what we should be looking for when verifying information. One of the ambitious objectives of Learn to Check is that anyone should be able to contrast the information that reaches them. That is why there is only one way: training in tools and a critical spirit. Thanks to the knowledge that its platform shares openly, anyone can verify, without depending on mediators. This is a way of empowering citizens and achieving, together, to stop disinformation in what is called distributed verification.

The PhD in communication also warns that in the networks we have become accustomed to defending our position from the extremes: “The algorithms of social networks polarise, they place us all at opposite poles and it seems that nuances do not exist, that there can be no exchange or conversations.”

Veracity: you set the filter

In closed environments such as WhatsApp or Telegram, it is very difficult to trace where the information comes from, and this often leads us to confuse trusted sources with reliable sources, explains Carrillo. Reliable sources are those that have been verified and, therefore, are based on veracity, while the former are based on trust in the person who sent them to us. This is the main problem of older people, who let themselves be carried away by trust and verify the information according to who is sending the message and even according to which media is reporting the news.

To combat disinformation, especially in the age of social networks, Carrillo argues that we must return to conversation and learn to disseminate information and, above all, our ideas, in a reasoned way and with arguments. “Lying is a very easy and unethical way of convincing,” she remarks, adding that listening to people who do not think like us, although it may not change your mind, will allow you to understand the other person. More empathy and more veracity to face the era of global communication.

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Throughout our education we have learnt great people that have marked history by their findings or research. The vast majority of them are the names of men who have achieved success. What the books do not tell you is that many of these men have worked together with women, without whom their achievements would not have been possible.

In all sectors of work we find women who have been made invisible simply because they are women. In many cases, their work has even been attributed to the figure of a man who has received all the recognition, and the world of economics is no exception. We want to shine a light on these women who have been left in the shadows and vindicate their contribution to history.

Beatrice Webb, revolutionary ideas

From an early age, Beatrice had many intellectual interests and was very interested in socialist ideas as a result of the revolutionary ideas that were current at the time. She was born in 1858 in Gloucester, England, a time when the working class of the Industrial Revolution suffered indiscriminate exploitation by the bosses and families lived in misery. Driven by this context and her delicate health, Beatrice undertook a practically self-taught education with a strong focus on philosophy, science and literature.

In 1890 she met the socialist intellectual Sidney Webb, who later became her husband. Together they began to work on new theories by holding meetings with other socialist sympathisers where they would argue for hours on different subjects. In 1897 they published what was to be the most important work of their lives and a key instrument for understanding the non-Marxist socialist revolution in England, “Industrial Democracy”.

They are credited with the idea of a state guaranteeing a decent life for its citizens, a term she herself called the house-keeping state. Although they formed a perfect tandem and worked together on different publications, only the name of her husband, Sydney Webb, went down in history as one of the most important social reformers in England.

Anna Schwartz, essential to monetarist theory

If we mention the name Friedman, it is likely that we have heard of him or even recognise him as the father of monetarist theory. And he certainly contributed to the creation of his reputation, but he was helped by Anna Schwartz, a researcher who remained in the shadow of Friedman’s prestige.

Born in New York in 1915, she spent much of her life working at the National Bureau of Economic Research in her native city. In 1963, however, her career took a leap forward with the publication of “A Monetary History of the United States, 1867 to 1960’, a work that came to light thanks to the joint research of Schwartz and Milton Friedman. The work marked the history of the US economy and is still today a benchmark for good economic management and how to avoid fluctuations at the national level.

Friedman was named as the founding father of monetarist theory, relegating Schwartz to second place. In 1976 she received the Nobel Prize in Economics for her work with Schwartz, but she received no mention in the committee or in the public sphere. Years later, British critics highlighted Schwartz’s research, claiming its importance in the development of the theory, but she did not receive recognition.

They are just two examples of women who have contributed to history but who, because they are women, have been relegated to the background, to the shadows. Now, with more resources than before and a more critical eye, we can dust off those figures who, despite having made their contribution, have been excluded from the history books.

11Onze is becoming a phenomenon as the first Fintech community in Catalonia. Now, it releases the first version of El Canut, the super app of 11Onze, for Android and Apple. El Canut, the first universal account can be opened in Catalan territory.

Catalonia is a country with a strong advertising tradition. Barcelona has been the birthplace of internationally renowned advertising agencies, which have been recognised for their creativity. Catalan advertising began more than 150 years ago. At 11Onze we take a look back at the best moments in our history.

The first advertising company in Spain was founded in Catalonia by Rafael Roldós (1846-1918). His family was linked to the world of printing and he began his professional career as an advertising broker for the ‘Diari de Barcelona’ and soon founded Roldós y Compañía in 1872. The exhibition ‘Publicitat a Catalunya 1857-1957. Roldós i els pioners’, which was shown at the Palau Robert, brings together all this legacy.

Today, Roldós S.A. is one of the oldest advertising companies in the world and for more than 100 years it was the example to be followed by the rest of the Catalan advertising agencies. The experience of Roldós was joined by other advertising agencies, such as those of Pere Prat Gaballí, Rafael Bori, Joan Aubeyzon, José Gardó and Malcolm Thomson, who helped to consolidate a profession that mediates between advertisers and the media. At first, of course, advertisements had almost no illustrations and the texts were straightforward. “Hair wash”, “Bargain, really”, “Public notice”, “Great range” were the common slogans to catch the readers’ attention.

The rise of poster art

However, illustrations were gradually gaining ground. Catalonia was also the first place in Spain where the modern poster appeared. Industrialisation and the bourgeoisie were the main driving forces behind Modernisme, a highly charged and precious style, which also incorporated advertising, always in the latest fashion. Especially as a result of the Universal Exhibition of 1888, poster design spread throughout the country, where competitions were even organised. The book that best captures this history is undoubtedly the work directed by Carolina Serra, ‘Història de la publicitat de Catalunya’ (History of Advertising in Catalonia), which highlights the importance of this sector.

Thus, the first modernist poster is by Alexandre de Riquer for a photography brand in 1895. Others by Llorenç Brunet, Modest de Casademunt, Ramon Casas, Joan Llaverías and Francisco de Cidón will soon follow. Possibly the most recognised poster of the period is ‘4 gats. Pere Romeu’ by Casas, in which we see Romeu at the bar of the famous Barcelona restaurant Els Quatre Gats looking directly at the reader. But there are others, such as those for Anís del Mono or Codorniu.

War and repression: the emergence of new formats

With the spread of radio at the end of the 1920s, new advertising formats appeared that changed the whole face of advertising. Advertising was incorporated into the world of education and professionals began to organise themselves into associations. Poster design, moreover, took on a rationalist aesthetic and, especially during the Civil War, political messages and proclamations triumphed. The work of the Propaganda Commissariat of the Republican Generalitat to fight fascism, headed by Jaume Miravitlles, was particularly noteworthy at this time. From this period are the well-known poster-photographs by Pere Català i Pic and the transmedia campaign “El més petit de tots”.

After the Civil War, international isolation and repression led to the complete disappearance of Catalan in advertising. And it was not until the early 1950s that Catalan society once again showed an interest in consumerism. Advertisements such as Potax and Cerebrino Mandri date from this period. But 1956 was the year that marked a before and after, because it was when Televisión Española began its first broadcasts and new advertising agencies appeared that changed advertising formats forever.

The Olympic Games and the rise of the audiovisual industry

It was during the 1960s, 1970s and 1980s that advertising production, art and film were perfected. New ideas were explored, created, innovated and, finally, sold. It must be understood that, at that time, advertising teams had not studied any university degree: they built the profession as they practised it. This is how multidisciplinary teams were formed, with filmmakers, graphic designers, photographers, art directors, producers and commercials.

From the simple messages of the 1960s, such as “OMO lava más blanco”, to filming would take only a few decades. With the advertising boom in the United States and the United Kingdom, the psychedelic photographs and montages of Leopoldo Pomés triumphed. Possibly the most famous was for Terry cognac with the slogan “Terry me va”. Other notable names include Jaime de la Peña and Pepe Fons of Group Films. Peña won the Golden Lion at the Cannes International Advertising Film Festival for the 1979 advert “I Feel Lois”. The Moro brothers, who spread the use of the jingle, also made a name for themselves at that time. Theirs are the “Está como nunca” from Fundador (1960) or the Gallina Blanca advert from the same year, where a hen does a striptease for the camera.

But it was from the 1980s onwards that everything took on a new dimension, culminating in a new image for Catalonia and Barcelona with the 1992 Olympic Games and the production of the Olympic film by the production companies Ovideo, Group Films and Lolafilms. At that time, the underground art of fanzines and cultural magazines had a major influence through illustrators such as Mariscal and Nazario. Group Films was joined by other agencies such as MMLB, RCP and Bassat & Asociados, and Barcelona became the advertising factory for Spain. Nenuco, Cruz Roja, Byly, Trex… By the 1990s, special effects and digital animation were incorporated, and continue to this day.

Advertising is part of our collective memory. That’s why we still remember the song of the language campaign “Parla sense vergonya”, the song “Envàs, on vas?” or the sense of peace of the Audi advert with the slogan “¿Te gusta conducir?”. We have even organised neighbourhood raids to get this year’s La Mercè poster or that of illustrator Paula Bonet. And every summer we eagerly await Estrella Damm’s “Mediterràniament” advert; and every Christmas, the La Grossa and Campofrío ads. Advertising, whether we like it or not, explains us and makes us.

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The French Revolution, as well as bringing the concepts of liberty, equality and fraternity, also brought the beginning of the homogenisation of metric systems of weights and measures on a global scale. Until then, each territory had its own systems and each, in its own way, had tried to unify them. In 11Onze we take a look at this evolution.

In 1791, France was the first state to adopt the decimal metric system based on the metre and the gram. From then on, the use of the gram and the metre spread throughout the world. But its acceptance as a standard metric system was not approved until 1960, when the International System of Units (SI) was internationally recognised.

It should be borne in mind that the need to measure things has been a human constant since time immemorial. For as long as mankind has had to trade goods, it has used measurement systems, which have been recorded for more than 5,000 years. Over the years, people have used measurements adapted to their circumstances. For this reason, different unique systems of weights and measures have been proposed.

The Metre Convention

Agreeing on a system of measurements has been hard work. Its acceptance by some territories is not yet 150 years old. On 20 May 1875, the Metre Convention was held in Paris, where 17 countries signed an international treaty that aimed to create a world authority in the field of metrology, the science that studies systems of weights and measures.

This treaty created three bodies that are still in force today: the General Conference of Weights and Measures (CGPM), the International Committee of Weights and Measures (ICWM) and the International Bureau of Weights and Measures (BIPM). The mission of these bodies was and is to determine a standardised measurement system. At the 11th General Conference on Weights and Measures in 1960, the well-known SI was adopted, which determined six base units. At the 14th General Conference, the seventh base quantity, the mole, was adopted. 

The BIPM, in its 2018 revision of the SI, modified the definitions of four of the basic units: the kilogram, the ampere, the kelvin and the mole. The new definitions are based on the fixed numerical value of Planck’s constant (h), the elementary charge (e), Boltzmann’s constant (k) and Avogadro’s constant (NA), respectively. This fact indicates that the values are constantly being revised and that this system is redefined and refined in order to facilitate industrial production, scientific research and commercial exchange.

The metre, Barcelona and the Balearic Islands

Of all the measurements, the metre is one of the two units that was standardised from the very beginning. And Barcelona, as so often in history, played a key role. In 1799, when it was first defined, the metre was equivalent to one ten-millionth of a quadrant of the Earth’s meridian. This measurement was determined after the fraction of the Paris meridian was measured between Dunkirk and Barcelona in 1718. Later, between 1792 and 1798, geodetic triangulations were extended to the Balearic Islands. Francesc Aragó from Roussillon played an important role in the work of the second part of the survey.

Thus, in 1889 the definition of the metre was the length of the international platinum-iridium prototype, which was replaced in 1960 by the definition based on the wavelength of the radiation corresponding to a particular transition in krypton 86. This change was adopted to improve the precision with which the metre could be defined, which was achieved by using an interferometer with a travelling microscope to measure the optical path difference as the fringes were counted. But in 1983 the definition was changed again, and since then the metre has been defined as the distance that light travels in a vacuum in a given time interval.

Different systems lead to miscalculations

There are many reasons for the complexity of defining individual measurements, but the main one is undoubtedly miscalculation. History is full of misunderstandings, disputes and disasters due to the lack of a standardised system of weights and measures. Contemporary history does not escape from this, despite the fact that almost all countries have accepted the SI —except for the United States, Liberia and Burma — and has episodes that continue to vindicate the need to use a single system, especially in a world as globalised as the one we live in.

One of the most notorious cases is that of the Mars Orbiter, the first meteorological satellite that NASA sent to Mars, but which was never able to complete its work because in 1999, on reaching Mars orbit, it was lost. The exact causes are not known. However, it is known that there was a miscalculation. NASA used the imperial or Anglo-Saxon system, which uses measurements such as inches, miles and gallons, while one of the contractors used the decimal metric system, which uses measurements such as metres, kilograms and litres. One of the investigations carried out to clarify the case determined that the cause of the loss of the satellite was an error in “the conversion of units”.

Traditional Catalan magnitudes

Beyond Barcelona’s prominence in the definition of the metre, the history of metrication in Catalonia is extensive and full of nuances. The territories had created their own measurement systems, based on the legacy left to us by the Roman Empire. In fact, until not too many years ago, people still used ounces, pounds, ‘carga’, ‘petricó and ‘jornal’, among others, in their commercial jargon.

In Catalonia, the desire to unify the metrology system dates back to the 13th century. The first firm agreement, however, was reached at the Cortes de Monzón held in 1585, where the unification of the systems based on the units of measurement used in the city of Barcelona was proposed. 

Unification was not easy: establishing the methodology alone took two years. The reduction of weights and measures began in the Vegueria de Barcelona in 1587 and was completed in the Vegueria de Tortosa in 1594. This laborious work has been largely preserved thanks to the minutes collected in five volumes that are kept in the Archive of the Crown of Aragon. Scholars of Catalan metrology have their point of reference there. And you, do you still use any old measurements?

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