Extraordinaria: the feminist network that inspires

The network of female entrepreneurship Extraordinaria has become a space for cooperation and growth where thousands of women who choose to lead their own lives converge.


One in four small business is created and run by women. Whether out of necessity or vocation, the percentage of women entrepreneurs grows every year. We spoke with Gemma Fillol, entrepreneur and CEO of Extraordinaria, to find out how female entrepreneurship is lived from within.

Let’s start at the beginning: what is Extraordinaria?

We are an organisation with an informative and associative attitude. We believe in a new business paradigm in which companies are at the service of the people. The companies many women are leading and building are not only based on economic benefit, but also on contribution. In the generation of wealth in a holistic way.

How was the project born?

The project stems from my personal need to meet other women with a similar path. It is very important that we create spaces of conversation, of true female generosity, for sharing not only in the professional but also in the personal sphere, for asking ourselves where our leadership is leading us.

What impact has it had on women entrepreneurs?

Extraordinaria’s growth and impact has been brutal. We started six years ago with 30 people and we currently have 700 members and 60,000 followers; we have given a lot of visibility to the entrepreneurial woman, we are building referents and spaces of authentic cooperation in accordance with feminine values. 

What does women’s leadership mean?

For me, leading is giving, guiding, coordinating, collaborating, committing, helping, visualising, contributing, aiding… Precisely, women are great donors: we give life. I believe a lot in cyclicity and circularity: everything is born, reproduces, dies, and grows back.

Do we focus too much on gender differentiation?

Sometimes I’m not too sure if we should call this type of leadership feminine because, on the one hand, it’s not inclusive, but on the other hand, I think we also need to vindicate exclusivity, because we really live in a world and in a society that is not egalitarian. It strives, it tries, it is biased. And it’s deeply uneven: we don’t have the same opportunities.

How is Extraordinaria’s leader?

Very optimistic. The curious and resilient attitude is inherent in the entrepreneur; it is the essence of leadership. 

Do we start a business, and lead, from emotional intelligence?

Emotional intelligence is crucial, but also transversality, sustainable and organic growth, active listening, humility, transparency, vulnerability, communication … Everything that is done with a contributing will. 

Why do we want to start a business? What can it bring us?

It brings us the possibility to live on our business and our talent, which should be like a fundamental right. We should focus on how women not only want to create economically sustainable businesses, but also human businesses. Taking care of women workers, generating a social impact. Companies are being built from somewhere else and this is very revolutionary.

How are these conscious businesses created?

For conscious businesses, those that go beyond generating money, at Extraordinaria we define three pillars: the first is the axis of the business, the business base. Then, the part of personal growth and leadership; here we could also talk about success, which in the end means fulfilling your desires, your dreams. And, finally, the creation of a network, of spaces to share from generosity, to say “I have fallen here, and this is my path, not yours, but I tell you in case I can help you.”

It is very important that companies manage to understand this new paradigm in which, if we all build beyond ourselves and add value, companies will be able to generate wealth for people, and not the other way around. 


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  1. Jordi MorenoJordi Moreno says:

    Enhorabona a Extraordinaria!!!👏👏👏 m’ha encantat👍

  2. Daniela SimónDaniela Simón says:
  3. Francesc Estafanell PujolFrancesc Estafanell Pujol says:
    Francesc de Borja

    Fer conèixer aquestes iniciatives són de gran ajuda per fer xarxa i desenvolupar i reforçar aquelles febleses que tenim. Gràcies

  4. Josep RuaixJosep Ruaix says:
  5. Joan Santacruz CarlúsJoan Santacruz Carlús says:
  6. Laura León AmatLaura León Amat says:

    Som diferents les dones, agradi o no, els gens ens han regalat una manera de fer de viure i sentir la vida… i n’hem de teeure profit, sense por, amb valentia. La web d’Extraordinaria podria estar en català també

  7. alicia Coiduras Charlesalicia Coiduras Charles says:

    M’agrada com defineix llideratge, aquest es el camí

    • David LópezDavid López says:

      A mi m’agrada especialment aquesta part Alicia:

      “Precisament les dones som unes grans donadores: donem vida. Jo crec molt en la ciclicitat i en la circularitat, tot neix, es reprodueix, mor i torna a créixer.”

      Molta raó.

      3 years ago
  8. Laura CarlúsLaura Carlús says:

    Ja va siguent hora de que els homes visquin i expressin tot allò q també tenen de femení en ells mateixos i els ha estat castrat

  9. Jordi FerréJordi Ferré says:

    Ja va siguent hora de que es vegin més dones als caps de les empreses publiques i privades.

    • Aitor Canudas says:

      Totalment d’acord, ja va sent hora que la diferència disminueixi o desaparegui

      3 years ago
  10. Vicente Amoretty MarquezVicente Amoretty Marquez says:

    Aplaudeixo aquesta iniciativa, el camí es fa caminant i la integració de la dona en tots els àmbits de la societat és imparable.

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