An eternal debate: physical shopping or e-commerce
For years we have been witnessing a change in shopping habits. While in traditional commerce customers physically visit the shop, look, choose and pay, in e-commerce the essence is exactly the same, but in the digital world. So one defines the other, but what are the differences? The agent Mònica Cornudella sums them up.
The first big difference between one and the other, of course, is the space: the physical shop or the virtual shop. With e-commerce, you can buy from home, and this is a great advantage. The second difference is also in favour of e-commerce: the opening hours. While in traditional commerce we have to stick to a set opening hours, in e-commerce we can shop at any time of the day. In addition, location is a third differentiating factor: while one allows you to buy locally, with the other you can find products from the other side of the world.
But beware, because the fourth difference is the relationship between the buyer and the seller, and on this point who benefits the most, today, is traditional commerce, because physical shopping allows you to establish a close relationship, while in e-commerce the whole process has been automated and the interaction is much colder.
In addition, there is still a fifth difference to be taken into account: how the buyer ensures the quality of the product. In traditional commerce, you can touch and compare the products; and in e-commerce you can at most see a good photo gallery or video. The last difference is in payment: which is better, paying on the spot or when the product arrives at your home? Just find out in the video below.
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