Consumption of beauty products

How much do we spend on beauty products? What is the impact of natural cosmetics in this sector? We talk about all this and more with Esther Vallès, co-founder of El Mirall Blau Perruquers, and Gemma Vallet, Director of 11Onze District, in a new episode of La Plaça of Territori 17.


The recovery of the perfumery and cosmetics sector is consolidating after the slowdown caused by the health pandemic. Last year’s turnover was 9,205 million euros, 11.3% more than the previous year, according to data from the National Association of Perfumery and Cosmetics (STANPA).

Per capita consumption has set a new record, approaching 185 euros per person per year. Even so, Esther Vallès thinks that the real figure is much higher, at over 250 euros: “I think we spend a little more because we are increasingly aware that we have to put quality products on our skin“. In fact, the data shows that all product categories have grown and exceeded pre-pandemic levels for the second year in a row.

Natural cosmetics are gaining market share


People have become aware of the advantages of natural cosmetic products. More and more people are joining the trend to buy cosmetics made traditionally and with ingredients that are less harmful to the environment and our skin.

As Vallès explains: “If you use a type of cosmetic that contains parabens and silicones, what it fixes on the one hand, it undoes on the other”. Moreover, these are products that are more sustainable because they are made with plant-based ingredients, so they do not generate chemical residues that are harmful to the environment.

Beyond the possible benefits of natural cosmetics, the co-founder of El Mirall Blau points out that customers value, above all, honesty and that the benefits of the product are palpable. “Often, modern cosmetics can give good immediate results, but in the long run they are damaging your hair”.


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  1. Manuel Bullich BuenoManuel Bullich Bueno says:

    Bons consells👍

  2. Joan Santacruz CarlúsJoan Santacruz Carlús says:

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