We are not sufficiently aware of the power we have as consumers to influence the economy. But we have to start believing it: citizens can change the market and make local and sustainable trade even more important.

The pandemic has made us rediscover the importance of community and proximity. Restrictions on mobility have made us realise that relying on products from the other side of the world makes no sense. In fact, we are still suffering from delays in the supply and trade of products because of the global confinement we have experienced and the geopolitical turmoil that never stops. 

When we talk about local products, we often only think of food products, but we must also think of services: telephony, health care, energy, finance… All these services are usually offered by large corporations that have their headquarters outside Catalonia and, therefore, do not invest their profits in the citizens of Catalonia. 

On the other hand, if we contract the services of companies, businesses or cooperatives in Catalonia, the profits obtained are invested in our community, and also contribute to providing work for thousands and thousands of people.

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!