Consumer power changes the market

We are not sufficiently aware of the power we have as consumers to influence the economy. But we have to start believing it: citizens can change the market and make local and sustainable trade even more important.


The pandemic has made us rediscover the importance of community and proximity. Restrictions on mobility have made us realise that relying on products from the other side of the world makes no sense. In fact, we are still suffering from delays in the supply and trade of products because of the global confinement we have experienced and the geopolitical turmoil that never stops. 

When we talk about local products, we often only think of food products, but we must also think of services: telephony, health care, energy, finance… All these services are usually offered by large corporations that have their headquarters outside Catalonia and, therefore, do not invest their profits in the citizens of Catalonia. 

On the other hand, if we contract the services of companies, businesses or cooperatives in Catalonia, the profits obtained are invested in our community, and also contribute to providing work for thousands and thousands of people.


11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for Android or iOS and join the revolution!

If you liked this article, we recommend you read:


Betting on the Catalan market and shopping online

3 min read

During the Christmas holidays we are likely to resort...


For a conscious purchase, solidarity gifts

3 min read

If he has everything, if it’s the right size, if she’ll like it…


“Buy the clothes you like, but make them last”

3 min read

The fashion industry is one of the most polluting industries...

Equip Editorial Equip Editorial
  1. Jordi MorenoJordi Moreno says:
  2. Pere SorianoPere Soriano says:
  3. Daniela SimónDaniela Simón says:
  4. Manuel Bullich BuenoManuel Bullich Bueno says:

    Totalment d’acord

    • Jordi CollJordi Coll says:

      Celebrem que ho vegis així. Moltes gràcies pel teu comentari, Manel!!!

      2 years ago
  5. Ricard Calvo VilanovaRicard Calvo Vilanova says:

    Molt Ben definit

  6. Joaquin Lopez ArandaJoaquin Lopez Aranda says:


  7. alicia Coiduras Charlesalicia Coiduras Charles says:

    La manera individual de consumir fa pinya amb altres i per tan s’enten incideix al tot

    • Mònica Cornudella says:

      Exacta Alícia, ens movem en massa i per tendències, i és important reflexionar en les conseqüències de les nostres decisions de compra i a on volem que quedin els beneficis. Bon Any Nou!

      2 years ago
  8. Joan Santacruz CarlúsJoan Santacruz Carlús says:

Leave a Reply

App Store Google Play