“11Onze makes collective intelligence grow”
11Onze has launched an ambitious plan with 11Onze School. Recently, the European Commission has presented a new framework to promote financial education, because it estimates that only 30% of the population has basic knowledge. Head of agents Mireia Cano explains why it is really important to know about the financial world in order to emancipate oneself in a new episode of L’Estat de la Nació.
“In our day-to-day life we can’t do anything without money. It affects all our decisions. In this context, the responsibility to educate ourselves allows us to make better decisions, both individually and collectively,” Mireia Cano says. The head of agents says that ideally, we should learn the first financial notions from a very young age and, little by little, we should be given the keys to know “how the financial world works.” Unfortunately, in most cases this is not the case.
Precisely to combat this lack of knowledge, 11Onze was set up around La Plaça, “a platform aimed at making this collective intelligence grow, and which publishes a lot of content,” according to Cano. La Plaça is fed by the Magazine, 11Onze TV and the Learn section, with courses, training and even animated series such as El Diner.
“When we talk about financial knowledge, we don’t mean the ambition to read a newspaper like the ‘Financial Times’ every day. It is rather that we read complex concepts that appear in specialised economic media, and that we can understand them,” the head of agents says. Moreover, not only do we need to be able to understand these concepts, but we also need to know how to apply them in our daily lives. “This is happening right now, for example, with inflation and with a public debt that is skyrocketing,” she adds.
“This is an individual responsibility that we have to take on collectively. If no one helps you get these complex ideas down so that you can understand them in a simple way, we are lost,” says Cano. This is how we do it at La Plaça, where we encourage our community to become financially empowered, and we reward them when they do so with Peles, our own currency.
Financial education at 11Onze School
In the same vein, at fincom we have also set up 11Onze School. “The project came about thanks to a follower of La Plaça, who is a high school teacher, and asked us if we could come and give a financial education session to his students,” the head of agents recalls. “We decided that we would not only do that session, but that we would open an educational space in all the educational centres, companies or business schools that need it,” she adds.
In short, the aim is to ensure that as many people as possible have the financial knowledge they need to make the best economic decisions. Just watch the video below and find out how we can help you.
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