Conscious capitalism is a whole economic and political philosophy. Its aim is to make capitalism the most powerful system of social cooperation and human progress that has ever existed. Chief Agent Mireia Cano explains why some experts argue that this change is possible.

The creators of the concept of “conscious capitalism” are entrepreneur John Mackey and marketing professor Rajendra Sisodia. They have founded the NGO Conscious Capitalism to spread their idea and influence policy and economics around the world. Mackey and Sisodia believe in the power of business to transform the world and create positive impact. 

But how can this be achieved? Can capitalism, which is based on the defence of private property and the generation of individual wealth, be changed to become a tool for collective progress? According to both authors, the key lies in business management, which they summarise in terms of four basic objectives:

1. Define a higher purpose, i.e. that the company has a ‘raison d’être’ beyond its profit.
2. To be oriented towards our stakeholders, i.e. to create an ecosystem to benefit the entire community that is part of the company. 
3. Place conscious leaders at the helm, to generate real added value.
4. Generate a conscious corporate culture, which upholds and implements our purpose.

There are already many companies working with these four tips in mind and there are also more and more consumers looking to buy products in a more conscious way. Want to know more about conscious capitalism? Watch the video below.

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