Conscious capitalism: can we aspire to it?

Conscious capitalism is a whole economic and political philosophy. Its aim is to make capitalism the most powerful system of social cooperation and human progress that has ever existed. Chief Agent Mireia Cano explains why some experts argue that this change is possible.

 

The creators of the concept of “conscious capitalism” are entrepreneur John Mackey and marketing professor Rajendra Sisodia. They have founded the NGO Conscious Capitalism to spread their idea and influence policy and economics around the world. Mackey and Sisodia believe in the power of business to transform the world and create positive impact. 

But how can this be achieved? Can capitalism, which is based on the defence of private property and the generation of individual wealth, be changed to become a tool for collective progress? According to both authors, the key lies in business management, which they summarise in terms of four basic objectives:

  1. Define a higher purpose, i.e. that the company has a ‘raison d’être’ beyond its profit.
  2. To be oriented towards our stakeholders, i.e. to create an ecosystem to benefit the entire community that is part of the company. 
  3. Place conscious leaders at the helm, to generate real added value.
  4. Generate a conscious corporate culture, which upholds and implements our purpose.

There are already many companies working with these four tips in mind and there are also more and more consumers looking to buy products in a more conscious way. Want to know more about conscious capitalism? Watch the video below.

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  1. Jordi CassanyJordi Cassany says:
    Jordi

    Hegel renovat? Aquesta guerra està perduda! S’imposa l’ètica de l’infern. Nosaltres hem de seguir el nostre camí!!!!

    • Mònica Cornudella says:

      Sí Jordi, podria ser-ho! La dialèctica de Georg Hegel al segle XXI, “la raó, és essencialment acció”… No hem de rendir-nos mai, però és cert, nosaltres hem de seguir caminant endavant! Gràcies pel teu comentari, en veiem a La Plaça!😉

      8 months ago
  2. alicia Coiduras Charlesalicia Coiduras Charles says:
    alicia

    Fira genial poder regir-se per el.capitalisme conscient i e per sup8sat l’ideal seria la linia de connexió treballador-empresa-govern i com no comunitat

  3. Anna PortabalesAnna Portabales says:
    Anna

    Tant de bo prosperés aquesta filosofia empresarial, però per assolir aquest model “idíl·lic” cal primer elevar la consciència, individual, de la societat en general. Estem molt, molt lluny… Gràcies, Mireia.

    • Jordi CollJordi Coll says:
      Jordi

      Sí, segur que serà difícil aconseguir-ho, però si no s’intenta, mai s’aconseguirà. Moltes gràcies pel teu comentari, Anna!!!

      9 months ago
  4. Mercè ComasMercè Comas says:
    Mercè

    Com que aquí es pot crear debat, la meva pregunta és: Què se’ls exigeix als treballadors d’ aquestes empreses que tenen una raó de ser més enllà del benefici econòmic?

    • Jordi CollJordi Coll says:
      Jordi

      Jo, exactament no ho sé, però potser per contestar a la teva pregunta ens hem de mirar a nosaltres mateixos, o sigui, a 11Onze. Moltes gràcies pel teu comentari, Mercè!!!

      9 months ago
  5. Ricard Calvo VilanovaRicard Calvo Vilanova says:
    Ricard

    Bons objectius

  6. Josep RuaixJosep Ruaix says:
  7. Pere SorianoPere Soriano says:
    Pere

    Bons valors i bons objectius. Gràcies.

    • AlbertAlbert says:
      Albert

      Sí, Pere. Hi coincideixo. Si tendim a l’excel·lència, sempre podem arribar, almenys, a bons resultats. I si, en canvi, tendim a l’aprovat justet, el risc de no arribar-hi és alt. Gràcies per la teva bona valoració!

      9 months ago
  8. Daniela SimónDaniela Simón says:
  9. Joan Santacruz CarlúsJoan Santacruz Carlús says:

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