Selected users of La Plaça, accompanied by 11Onze agents, will be part of the app test, which will last until the end of August. We accompanied the agents to find out, first-hand, how they have experienced these first hours of the app’s launch.

Saturday 14th August. It is half past eight in the morning and a group of 11Onze agents, accompanied by the management, are experiencing a very important day in Barcelona; first thing in the morning, the application is opened to all the participants in the test, and at the same time, personalised customer service is activated for each of them. Twenty users become the first Beta testers, who will have the opportunity to access the mobile application in the testing phase.

For three weeks these users, and the rest that will be added, will experience a stage that often goes unnoticed by customers: the testing phase. New functionalities will be added weekly and verified by users, in a key process that will conclude with the definitive application for all customers. A process that is normally kept internal, but which we at 11Onze wanted to open up to the outside world, in an act of transparency and gratitude to the users who follow us on a daily basis at La Plaça. At the end of the day, both users and agents are part of the same 11Onze community, and this is what we want to reflect at every step of this process.

At nine o’clock in the morning we contact the first users by phone, to accompany them in the activation process, and we celebrate the first small victory of the day: the registration works perfectly, and one by one, the application begins to reach the hands of all the verifiers. A little later, we received some of them in person, also with the aim of helping them in this registration process. We show them all the organisation of the application and the first functionalities they can find. The excitement of both the verifiers and the other users of La Plaça is palpable, and being able to share this moment with them so that they can experience it with us is, without a doubt, a reason to celebrate.

Hours go by, and all users have accessed the application. During the morning, any incident or aspect to improve that has been found has been reported, and this will continue to be done during the rest of the days, with the aim of finishing an intuitive, agile application that meets all the needs of customers.

We ended the first day of testing on a happy note, which brings us one step closer to the final launch. And although we are aware that the excitement of this project awakens impatience among those who are waiting for it, we can only remind everyone, from the inside, that a job well done requires time and dedication, and the tireless work of all these months can only lead us to a successful outcome. The second week of Beta Testing begins, with more users joining the 11Onze application. For us, the secret is still the values, and the work of creating such an ambitious project in an almost artisan way leads us to dedicate the necessary time to each step. The illusion is still intact, as it was on the first day, but with the difference that now, thanks to you, we are on the home stretch.

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