“It’s not a t-shirt, it’s a commitment”
Can you imagine a collaborative project based on the notion that if we want a better world, we have to start building it by adding personal commitments? This is how an idea was born that has become a reality. Xavi Vega, the founder of the project, explains it to us in a new People podcast.
Xavi Vega, graphic designer and professor at the Blanquerna Faculty of Communication, wanted to do something to change the world. He was convinced that if we all added small commitments together, we would be contributing to making the world a better place. Everyone has their own personal vision of what an ideal world would be like, but change has to start from the grassroots, from the community.
Based on this concept, Vega has created an altruistic project for people to take part in different commitments in exchange for a T-shirt. “A commitment is created, there is a part that covers the cost of the T-shirt, and another part that is for donations to small organisations that make a better world,” explains Vega.
A world with more solidarity, more freedom and more equality
The constant degradation of social and labour rights, the widespread corruption and the loss of individual freedoms that we have suffered in recent years, show that we still have a long way to go if we want to live in a society designed to promote the welfare of people.
Committing to being part of the change means being proactive with personal actions or supporting projects that work to accelerate this paradigm shift. In this sense, Vega has been surprised to see how many companies have proposed to contribute to the project in a totally altruistic way, “many large companies that I have contacted, and which have a corporate social responsibility, want to make a contribution out of conscience because they like the project, but they don’t even want their brand to be mentioned”.
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What exactly characterises this model and how can it be put into practice in the digital age?