Mireia Cano, team leader at 11Onze, visits ‘Energia’, the new programme of ‘Canal 4 Televisió’ presented by Eduard Berraondo, to explain what the ‘natural law’ is and how it can help us to change our consumption habits to be more sustainable.

There are certain ethical and moral values that are intrinsic to our nature as human beings. They are the inheritance of behavioural patterns acquired during the process of evolution, which facilitated coexistence in the community through actions that favoured the common good. These values that characterise us have endured over time and are known as natural law.

Yet our behaviour and the choices we make do not always follow this pattern, nor are they always in harmony with the natural environment around us. Thus, the evolution of our consumption habits is often governed by the economic context, cultural norms, and social currents of the moment.

From words to deeds

Mireia Cano proposes a reflection on whether the decisions we make as consumers in our daily lives are in accordance with this natural law: “Are we really making the decisions we want according to our criteria? Are our consumption decisions conscious?“

Many people would agree that it is preferable to live in a society and economic system that takes into account environmental respect, the dignity of people or the distribution of wealth, but do we take all this into account when we spend our money buying products or services from certain businesses? As Cano points out, “do the businesses we are enriching contribute to the world we want?”.

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