What is the natural law theory?
Human beings possess intrinsic moral values that govern part of their reasoning and behaviour. Does the evolution of our consumption habits follow this human nature, or do we let ourselves be carried away by the economic context and social currents of the moment? Mireia Cano, 11Onze’s team leader, makes us reflect on the relationship between the theory of natural law and responsible consumption.
The principles on which the distinction between right and wrong, good and bad behaviour is based, are behavioural characteristics partly governed by the human condition. Cultural norms of the time define the moral standards acceptable to society. That said, there are moral and ethical values, known as natural law, that have endured throughout the process of human evolution due to the most basic need to survive and live together in society and in harmony with the natural environment around us.
Now, as consumers, are the decisions we make in our daily lives in accordance with this natural law? Mireia Cano asks us this question: “Do we buy consciously by nature or do we let ourselves be led by social laws?”, and she urges us to reflect on what world we would like to live in “from an environmental and economic point of view and thinking about the distribution of wealth”.
Conscious and responsible consumption
Consuming in accordance with our values is not always easy or convenient, and we often enter into contradictions. The team leader explains that “these are things that we all know, but we often take refuge in the discourse that our actions, such as recycling, are so small that they are not worthwhile“. This is a mistake because, as Cano points out, “it’s about all the consumption decisions we make, from food to supplies to clothes”.
It is understandable that in times of crisis, concerns about household finances outweigh ethical ones. Runaway inflation and the energy crisis have sent the price of many products skyrocketing and have emasculated the purchasing power of many consumers. But as Cano points out, perhaps the key is to rethink the system in which we live, “we, as consumers, have the power to decide which businesses we support and, therefore, which businesses we want to be the businesses of the future”.
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