“NFTs give real value to brands”

The new digital revolution is also reaching the art world, and NFTs are making a strong entrance as a virtual reference for certificates of authenticity of digital works. A business model that moves millions around the world. But what are NFTs? And how important will they be in our economy? Gemma Vallet, marketing director of 11Onze, explains it to us in a new episode of Estat de la Nació.


NFTs, which stands for ‘Non Fungible Token’, are digital certificates created using blockchain technology. The same technology used by cryptocurrencies, but unlike cryptocurrencies, they are unique, non-fungible, i.e. irreplaceable, non-duplicable units of reference that credit the author and owner of the work.

“An NFT is a digital file, which can be a song, a video, or it can be a work of art. A concept that has acquired value during the Covid crisis, when the industry did not provide an outlet for artists’ works. In this context, NFTs are beginning to acquire value within digital art, as they allow a piece to be distributed in a universal, international way, while protecting intellectual property,” explains Vallet.

One consequence of the popularity of digital transactions has been the advent of blockchain technology, which essentially eliminates intermediaries, and has been key to the creation of NFTs. “The blockchain decentralises authorities and ensures that the piece is authored. It becomes a safety that you can have a transaction with both buying and selling,” she adds.

Guaranteed security

The very nature of NFTs and the functioning of blockchains guarantee the authenticity, exclusivity, and validity of the work or digital object purchased. As Vallet points out, “just as when you buy gold, and you have a certificate of value, the same thing happens when you buy a digital piece. You have a certificate, which, given blockchain technology, guarantees it”.

Therefore, NFTs are, in short, certificates of ownership of virtual or physical assets that allow us to acquire the original work signed by the author, or sell it on the digital art market if we are the creators. A decentralised and secure process, where the control of the process belongs to the users.


Fintech Talk about NFT with Gemma Vallet

If you want to know more, don’t miss the next Fintech Talk, where Gemma Vallet will talk about NFT. You can register here.


If you want to know more about superior options to make your money profitable, go to Guaranteed Funds. From 11Onze Recomana we propose you the best options in the market.

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  1. Joan Santacruz CarlúsJoan Santacruz Carlús says:
  2. Daniela SimónDaniela Simón says:
  3. David MateosDavid Mateos says:

    Tenim mes o menys clar que son els NFT’s. Però…com crear-los a la pràctica, com vendre’ls de forma segura i eficaç?, com creure’ns el mercat de NFT’s que haguem entrat?

    • Jordi CollJordi Coll says:

      Ja ho anirem veient, informar-nos, analitzar-ho i ser prudents. Moltes gràcies pel teu comentari, David!!!

      2 years ago
  4. Josep RuaixJosep Ruaix says:
  5. Manuel Bullich BuenoManuel Bullich Bueno says:
  6. alicia Coiduras Charlesalicia Coiduras Charles says:

    Gràcies per ara ja pidem dur que es una o un NFT

  7. Jordi MorenoJordi Moreno says:

    Molt bona informació. Merci

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