Happy businesses are more profitable
The reasoning is simple and powerful at the same time: the most important and profitable asset of any company is its workers. So what could be better than keeping the most important asset of the organization in its natural state, which is where its full potential shows?
This reasoning, however, does not apply exclusively to the workplace. Its connotations are paramount, as all people are workers, at least in potential, whether in the active workplace, post-work field, academic field, or in any other situation. It is clear, then, that happiness transcends all this, and ends up with a common denominator: the human being.
The scientific pursuit of happiness
Talking about happiness is nothing new: Aristotle was already giving deep dissertations on it in the 4th century BC. But in recent years, the concept of positive psychology has gained strength. Positive psychology is a current in psychology that studies the foundations of psychological well-being and happiness, as well as human strengths and virtues. The difference with respect to other close currents of psychology and with its historical precedents is that it is based on the scientific method. The psychologist Martin Seligman laid its foundations in the late 1990s, and other authors, such as Mihály Csíkszentmihályi, have made it grow with their contributions.
At first glance, the purpose of positive psychology may sound too arrogant. Now science seeks to tell us what happiness is? But there are many dissident voices that consider that happiness is much more than just processing a simple set of measurable values in the field of psychology.
Debates aside, we all know, without having to learn it, when we feel good, and most of all, when we feel bad. It is something innate. Our body goes like clockwork with well-being, whereas it begins to give warning signals when we experiment discomfort.
What do the experts say?
Since companies are mostly sets of people, it may seem basic to ensure the well-being and satisfaction of workers. However, in the business logic linked to the Industrial Revolution (still very much present everywhere), the general paradigm has been quite the opposite: to make them work to the maximum to obtain greater profits. A vision where their personal well-being is far from the concern of the company.
Studies on this topic conclude that the experience of workers who feel comfortable in their organization is much more valuable than even the material goods they can receive as gratification. And this is because this experience has no expiration; it can always be evoked and enjoyed again.
Workers’ happiness as a barometer of business health
So now it is no longer a matter of focusing only on the famous customer experience (CX): the employee experience also plays a key role in the success of the organization, both from the company’s point of view (because a happy, creative, or empathetic employee is synonymous with a more productive worker) and from the point of view of the worker (because we spend almost a third of our lives at work).
A good example of the consolidation of this trend is the emergence of various indices, such as the Global Job Happiness Index, which measure happiness in the workplace. Likewise, the figure known as Chief Happiness Officer consolidates in those organizations that are committed to the value of people and the profitability of a happy employee.
Dissemination achieves awareness and involvement
People and companies are a strange mix. People are tangible beings who act moved by gratification; we put our efforts into what rewards us, in whatever form. However, companies are in themselves intangible, although at the same time they are made up of people, and have as their purpose either their own benefit, social benefit (non-profit), or a combination of the two, which provides a sustainable benefit for society.
A strange mix and, at the same time, what a fruitful synergy when the focus of the organization is on people!
At 11Onze, we have believed in this fundamental value from the very beginning, which is shared by all the people who make up our community. And it’s working!
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