The first Fintech Talks of the year 2023 features a qualitative study carried out by 11Onze District on Generation Z in our country, about their relationship with money, banks and neobanks.

Dr. Gemma Vallet and Guillem Cama will talk about “Generation Z in Catalonia and money”, the study carried out by 11Onze District with the support of students from different Catalan universities and artists influencers from the Lexa agency.

Many professionals and companies want to get to know this generation, born between 1997 and 2012, because of their direct and indirect influence when it comes to consumption. Although there are many articles and studies about this generation, this study is different.

It features a series of video interviews with a sample of Generation Z in Catalonia, micro-influencers, within renowned Catalan universities. As well as interviews with a group of artists and young people linked to the world of culture today, conducted by the collective and agency Lexa, which specialises in emerging artists.

All this rounded off with the contrasted vision of people at the forefront of research, experts in marketing and branding of various generations. At a historic economic moment, marked by the urgency of moving towards a sustainable economy, talking about and understanding generation Z is key, they are the direct heirs of our society and its economy. You can’t miss it!

Where: Barcelona Tech City. Pier 03, next to Els Porxos d’en Xifré, where the famous 7 Portes restaurant is located and in front of Museu d’Història de Catalunya

When: Thursday morning, 9 February. From 9 am to 11 am.

Confirm attendance here

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