Emotions move the world, and shopping

Have you ever felt a tingling in your belly when you remember a toy from your childhood? Brands seek to differentiate themselves and be unforgettable. When they do so by appealing to emotions and memories, then we are talking about nostalgia marketing. Agent Càrol Rafales gives us a summary.


Beyond love, sadness, empathy or solidarity, there is another feeling that has great power in advertising: nostalgia. Emotions sell and brands know it and take advantage of it. Nostalgia marketing recaptures icons from the past to make consumers relive happy memories. At Christmas, this type of advertisement is the bread and butter.

The mood generated by a memory is very positive and, for this reason, advertisements that use nostalgia connect emotionally very strongly with their customers. Why? Because they allow us to recover a longing, a desire, an ideal; and our brain pushes sad or bad memories to the back burner. Do you want to know what else brands achieve with nostalgia marketing? Do you remember an ad that makes you relive special moments? Watch the video below!

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  1. Daniela SimónDaniela Simón says:
  2. Pere SorianoPere Soriano says:

    Molt interessant, el marketing i el comportament humà.

    • Silvia Granado says:

      Gracies, Pere per seguir-nos i per enriquir-te amb tot aquest tipus de contingut. Et desitjo unes Bones Festes!

      2 years ago
  3. alicia Coiduras Charlesalicia Coiduras Charles says:

    El marketing te això, buscar i saber trobar aquest punt que ens tocarà

    • Jordi CollJordi Coll says:

      Doncs sí, i d’això es tracta, de seduir de tal manera que acabis comprant-t’ho. Moltes gràcies pel teu comentari, Alícia!!!

      2 years ago
  4. Santiago AlcoverroSantiago Alcoverro says:

    Ben cert! Les emocions són activadores de desitjos.

  5. Joaquin Lopez ArandaJoaquin Lopez Aranda says:

    Les hi inventen totes.

    • Jordi CollJordi Coll says:

      Molt cert, i cada cop costa més trobar coses noves per fer o inventar. Moltes gràcies pel teu comentari, Joaquim!!!

      2 years ago
  6. Joan Santacruz CarlúsJoan Santacruz Carlús says:
  7. Josep RuaixJosep Ruaix says:
  8. Mercè ComasMercè Comas says:

    Tant cert com que el 25 de desembre és Nadal. La gràcia és aquesta, que el cervell arracona els records tristos o dolents . La publicitat és tot un món.

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