Emotions move the world, and shopping
Have you ever felt a tingling in your belly when you remember a toy from your childhood? Brands seek to differentiate themselves and be unforgettable. When they do so by appealing to emotions and memories, then we are talking about nostalgia marketing. Agent Càrol Rafales gives us a summary.
Beyond love, sadness, empathy or solidarity, there is another feeling that has great power in advertising: nostalgia. Emotions sell and brands know it and take advantage of it. Nostalgia marketing recaptures icons from the past to make consumers relive happy memories. At Christmas, this type of advertisement is the bread and butter.
The mood generated by a memory is very positive and, for this reason, advertisements that use nostalgia connect emotionally very strongly with their customers. Why? Because they allow us to recover a longing, a desire, an ideal; and our brain pushes sad or bad memories to the back burner. Do you want to know what else brands achieve with nostalgia marketing? Do you remember an ad that makes you relive special moments? Watch the video below!
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