Buying local, a bet on a sustainable and healthy economy

Small stores open virtual shops of local products to build bridges between producers and consumers

 

The Covid-19 crisis has changed some established paradigms and has made us consider many things that we were not doing well at all. Social consensus on respect for the environment and the use we make of natural resources was already a growing trend in many social and business areas prior to the pandemic, but perhaps now we have seen more clearly and by means of practical examples why it is important that we do things in a more sustainable way.

  • From cropland to home

Buying local and local stores have become more important, especially because of the long confinement period that has restricted our mobility and has made us aware of the importance of supporting local producers and small businesses that save us long journeys while offering a customised service that is difficult to find in large superstores.

The food industry has continued to function fully, but the absence of tourism, together with the closure of restaurants, has broken the usual distribution channels. Fortunately, living in the digital age has made it easier for many local Catalan producers to find an alternative thanks to new technologies, many of them having engaged in initiatives to build a virtual bridge between producers and consumers.

A multitude of platforms and projects have emerged online, many of which are non-profit and have the only aim of providing a common space, as if it were a traditional street market, so that small traders without the economic resources of superstores could have their virtual stall and offer their products to a public that could not go out but had more time than ever to spend hours in front of a screen.

  • We cook and we cook healthier food

Yes, we are also consuming more take-away food, but it seems that many have discovered that their vocation in life is to be a chef, or perhaps a baker, if you take into account the total absence of flour in supermarket shelves in the first days of confinement. Be that as it may, we have more time to cook and thus kill boredom after having watched all films and series, learned five languages, and earned master’s degrees in all kinds of fully expendable studies, or spent hours teleworking, also a product of this new normality.

YouTube’s cooking videos are more popular than ever, as well as fresh produce cooking, and here local purchasing plays a key role that hopefully will remain.

Working from home, as well as the restrictions of restaurants, have also changed the hours of our meals, so we eat at more rational times, with the subsequent benefits for our health.

Local purchasing of agricultural and livestock products produced in favour of the consumer while respecting the sustainability of our environment leads us to eat better, support our small producers, and reconnect with the natural environment, which is now more appreciated than ever; these are just some of the trends that have emerged from the pandemic and for which we can be grateful.

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Equip Editorial
  1. alicia Coiduras Charles says:

    Quan era petita teniem de veïna una pagesa que anaba a conrear i cuidar el seu hort i venia als veïns i tb conill i gallines que cuidaba,la sra Pilar ja va ser precursora de venda de proximitat

  2. Esther Canovas says:
  3. August Corrons says:

    Les monedes locals, ja implementades en uns quants municipis de Catalunya, promouen precisament la reactivació del comerç de proximitat i la compra responsable. La importància de la comunitat…!!!

    • Eve Doña says:

      Ben dit August! La unió fa la força i el comerç responsable ens fa conscients d’això. Gràcies pel teu suport.

      1 month ago
  4. Josep Ruaix says:
  5. Anna Ribes says:

    Hi estic totalment d’acord. És important donar suport a les nostres petites empreses, perquè en depenen moltes families.

    • Marc Jara Gimeno says:

      Totalment, Anna. Construir comunitat també passa per aquí i està en les nostres mans i decisions. Moltes gràcies pels teus comentaris.

      2 months ago
  6. Anna Portabales says:

    Totalment d’acord. Jo visc a l’Alt Empordà, a la zona més rural i sense serveix. Els dimecres arriba el peix, fent sonar el clàxon, com descriu la Pilar, obre portes i pots triar… En quant a la cistella ecològica, per cert visc a Cistella, compro a una emprenedora valenta, la Marta, els productes segons la temporada i la climatologia, amb total garantia, hort ecològic, formatges de cabra del seu ramat, ous de pastura “La Cloella” ús la recomano, si algú és de la zona. Gràcies!

    • Pilar Oltra Vigueras says:

      Que maco Anna, saber que encara segueix viu aquest sistema, anoto el teu racó perquè com a enamorada de l’Empordà, el vull conèixer i testar-ho. Gràcies per la teva aportació i per voler-la compartir a la comunitat.

      2 months ago
  7. Manel Miquel Martinez says:

    Jo visc al casc antic del meu poble i només surto d’ell , per anar a la feina o quan no ting mes remei , crec que comprar a les nostres botigues de proximitat i o els nostres productes de kilometro 0 , tindria que ser algo obligat per un bon ciutadà .

    • Miriam Frías says:

      Tota la raó, Manel. Hauríem de contribuir ajudant als petits comerços locals de tota la vida i apostar pels productes de km 0 de la nostra terra. S’hauria de promoure més aquesta dinàmica i conscienciar a la gent.

      2 months ago
  8. Enrique Puig i Domingo says:

    Molt d´acord Pilar, el meu avi va obrir la botiga de querviures a Barcelona el 1935, el meu pare i tiets van néixer a casa i vàrem viure fins el 2002 el negoci familiar. Aquí vaig aprendre psicología i sociabilitat. Cada persona és un món, cadascún mereix un tracte diferent perquè tots sóm diferents, especials. És una pena que els negocis de barri vaguin desapareixen per això soc un fan total d´aquesta opció. Gràcies =)

    • Pilar Oltra Vigueras says:

      Doncs així poc et puc explicar!
      És una pena que es perdi tanta professionalitat, tanta gent especialitzada en quelcom tan important com és la nostra alimentació. Vaig tenir la gran sort de gaudir-ho i segueixo a la cerca setmanalment d’aquestes grans experiències. Gràcies, Enrique per seguir-nos.

      2 months ago
  9. Jaume Rosselló says:

    Recuperem la saviesa perduda. I alentim la vida frenètica. A voltes tinc la sensació de fer una cursa absurda cap enlloc.

    • Pilar Oltra Vigueras says:

      Totalment d’acord Jaume, sovint oblidem l’essència del que de veritat importa, alimentació sana i de confiança, tenir una bona conversa, fins i tot divagar……..

      2 months ago
  10. Pilar Oltra Vigueras says:

    No hauriem de perdre aquests bons costums, en la mida del possible, clar!

  11. Joan Josep Martínez says:

    Encara que no sempre és la més econòmica…

    • Silvia Garriga Sole says:

      Tens tota la raó, i per desgràcia, això fa que molta gent no pugui comprar en aquests comerços perquè no s’ho pot permetre.
      Per això, aquestes iniciatives són tan importants de cara al consumidor en general.

      3 months ago
  12. laia says:

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