Buying local, a bet on a sustainable and healthy economy
Small stores open virtual shops of local products to build bridges between producers and consumers
The Covid-19 crisis has changed some established paradigms and has made us consider many things that we were not doing well at all. Social consensus on respect for the environment and the use we make of natural resources was already a growing trend in many social and business areas prior to the pandemic, but perhaps now we have seen more clearly and by means of practical examples why it is important that we do things in a more sustainable way.
- From cropland to home
Buying local and local stores have become more important, especially because of the long confinement period that has restricted our mobility and has made us aware of the importance of supporting local producers and small businesses that save us long journeys while offering a customised service that is difficult to find in large superstores.
The food industry has continued to function fully, but the absence of tourism, together with the closure of restaurants, has broken the usual distribution channels. Fortunately, living in the digital age has made it easier for many local Catalan producers to find an alternative thanks to new technologies, many of them having engaged in initiatives to build a virtual bridge between producers and consumers.
A multitude of platforms and projects have emerged online, many of which are non-profit and have the only aim of providing a common space, as if it were a traditional street market, so that small traders without the economic resources of superstores could have their virtual stall and offer their products to a public that could not go out but had more time than ever to spend hours in front of a screen.
- We cook and we cook healthier food
Yes, we are also consuming more take-away food, but it seems that many have discovered that their vocation in life is to be a chef, or perhaps a baker, if you take into account the total absence of flour in supermarket shelves in the first days of confinement. Be that as it may, we have more time to cook and thus kill boredom after having watched all films and series, learned five languages, and earned master’s degrees in all kinds of fully expendable studies, or spent hours teleworking, also a product of this new normality.
YouTube’s cooking videos are more popular than ever, as well as fresh produce cooking, and here local purchasing plays a key role that hopefully will remain.
Working from home, as well as the restrictions of restaurants, have also changed the hours of our meals, so we eat at more rational times, with the subsequent benefits for our health.
Local purchasing of agricultural and livestock products produced in favour of the consumer while respecting the sustainability of our environment leads us to eat better, support our small producers, and reconnect with the natural environment, which is now more appreciated than ever; these are just some of the trends that have emerged from the pandemic and for which we can be grateful.
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