Climate change awareness is driving consumers to prefer sustainable companies. And it is becoming increasingly common to see companies that convey this commitment to the environment. But is it a genuine commitment or just a sales technique? In this episode of La Plaça we talk about greenwashing, an increasingly widespread malpractice. With Gemma Vallet, marketing director of 11Onze and Laia Gubern, art and branding director.
La Plaça is a section of the radio magazine Territori 17, of La Xarxa, which links four territories connected by the C-17: Vallès Oriental, Moianès, Osona and Ripollès.
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