In 2015 three chemical engineers created a start-up in Reus that would revolutionise the cosmetics sector. Six years later, its digital community has more than a million followers and has consolidated its position as a benchmark brand in the national market. We spoke to the head of communications at Freshly Cosmetics, Salva Marsal, at a strategic moment of international expansion, but without losing sight of the origin and values that define them.
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