{"id":50670,"date":"2025-09-08T09:00:00","date_gmt":"2025-09-08T07:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=50670"},"modified":"2025-07-31T16:12:32","modified_gmt":"2025-07-31T14:12:32","slug":"coche-habla-aseguradora","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/coche-habla-aseguradora\/","title":{"rendered":"Cuando tu coche habla con tu aseguradora"},"content":{"rendered":"
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El monitoratge de la nostra conducci\u00f3 ja \u00e9s ineludible, els cotxes connectats s’han convertit en tel\u00e8fons intel\u00b7ligents amb rodes i s\u00f3n una oportunitat de negoci addicional per a totes les marques, des de poder oferir equipament opcional via subscripcions fins a la venda a tercers de les dades generades per milions de clients. Ens ha de preocupar aquesta nova p\u00e8rdua de privacitat?<\/b><\/h3>\n

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Amb l’avan\u00e7 de la tecnologia, els cotxes connectats a internet s’estan convertint en una realitat cada vegada m\u00e9s present en les nostres vides. Els fabricants de cotxes argumenten que aquests vehicles sense botons f\u00edsics, amb pantalles gegants i farcits de c\u00e0meres i sensors que monitoritzen el nostre comportament ofereixen <\/span>una experi\u00e8ncia de conducci\u00f3 m\u00e9s \u201csegura\u201d<\/b> i c\u00f2moda.\u00a0\u00a0<\/span><\/p>\n

Aquesta capacitat per comunicar-se amb altres vehicles, dispositius i serveis a trav\u00e9s d\u2019internet tamb\u00e9 obre<\/span> noves oportunitats de negoci per a les marques<\/b>. <\/span>Alguns<\/span><\/a> fabricants de cotxes ja han posat a prova la paci\u00e8ncia dels seus clients amb models de subscripci\u00f3 mensual per seients calefactables, mentre d\u2019altres ofereixen m\u00e9s potencia a canvi d\u2019una <\/span>subscripci\u00f3<\/span><\/a> anual o es pantaixen cobrar una subscripci\u00f3 per les opcions m\u00e9s <\/span>populars<\/span><\/a>.<\/span><\/p>\n

A m\u00e9s, gr\u00e0cies a aquesta interconnexi\u00f3 els vehicles poden <\/span>recopilar i transmetre dades en temps real sobre els h\u00e0bits de conducci\u00f3,<\/b> la ubicaci\u00f3 i l’estat del vehicle, que ofereixen un potencial d\u2019ingressos addicionals per a les marques disposades a vendre aquesta informaci\u00f3, la qual cosa pot suposar una amena\u00e7a per al dret a la privacitat dels usuaris.\u00a0<\/span><\/p>\n

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De la teoria a la realitat<\/b><\/h3>\n

Un <\/span>informe<\/span><\/a> elaborat per la fundaci\u00f3 Mozilla alertava que <\/span>els cotxes connectats s\u00f3n \u201cterribles en concepte de privacitat i seguretat\u201d<\/b> i destacava que 25 de les marques de cotxes m\u00e9s conegudes recopilen sense consentiment un gran nombre de dades dels seus usuaris, no sols relacionades estrictament amb la conducci\u00f3, com el seu lloc de resid\u00e8ncia o les seves destinacions habituals, sin\u00f3 tamb\u00e9 d\u2019altres molt m\u00e9s sensibles, com a expressions facials, estat de salut i informaci\u00f3 gen\u00e8tica o sobre la seva vida sexual, tot aix\u00f2 mitjan\u00e7ant dispositius connectats, micr\u00f2fons i c\u00e0meres.<\/span><\/p>\n

Segons l\u2019estudi, <\/span>un 84% de les marques analitzades comparteixen o venen les dades dels propietaris <\/b>i un 92% atorga als conductors poc o cap control sobre les seves dades personals. Tot i que totes les marques suspenen en el tractament de dades, Tesla obt\u00e9 el pitjor resultat, mentre que Renault, Dacia i BMW, respectivament, tenen menys mala puntuaci\u00f3.<\/span><\/p>\n

Alguns van qualificar aquest informe d\u2019alarmista, tanmateix, pocs mesos despr\u00e9s, el <\/span>New York Times<\/span><\/a> informava que <\/span>algunes marques ja estan compartint dades dels h\u00e0bits de conducci\u00f3 dels seus clients amb les asseguradores <\/b>i que als \u201cmals conductors\u201d ja els havien apujat les p\u00f2lisses fins a un 21%, sense haver tingut cap accident.<\/span><\/p>\n

Kenn Dahl, un inform\u00e0tic de Seattle, als Estats Units, que condueix un Chevrolet Bolt el\u00e8ctric, va aconseguir un informe de LexisNexis, una ag\u00e8ncia de dades amb seu a Nova York que treballa amb asseguradores, on <\/span>s\u2019havien registrat les 640 vegades que ell o la seva dona havien agafat el cotxe en els \u00faltims sis mesos<\/b>, amb tot luxe de detalls, com l’hora d’inici i fi del trajecte, les dist\u00e0ncies recorregudes, i totes les vegades que va passar de 130 km\/h, o quan va fer frenades brusques o fortes acceleracions.<\/span><\/p>\n

Totes aquestes dades <\/span>es van recopilar i, sobretot, es van vendre sense que el Sr. Dahl ho sab\u00e9s<\/b>. En aquest cas es van vendre a companyies d’assegurances, per\u00f2 de la mateixa manera es podien haver venut a altres empreses de qualsevol \u00e0mbit.<\/span><\/p>\n

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Estem protegits per la legislaci\u00f3 europea?<\/b><\/h3>\n

La normativa europea sobre el tractament de les dades personals aplicada als cotxes connectats es basa en el <\/span>Reglament General de Protecci\u00f3 de Dades (RGPD) i en la Directiva ePrivacy<\/b>, que estableixen els principis i drets que han de respectar-se en el tractament de les dades personals.\u00a0<\/span><\/p>\n

Entre altres obligacions, les empreses responsables del tractament de dades <\/span>han d’informar els interessats sobre l’\u00fas de les seves dades, obtenir el seu consentiment quan sigui necessari<\/b>, garantir la seguretat i confidencialitat de les dades, minimitzar la quantitat i el temps de conservaci\u00f3 de les dades i permetre l’exercici dels drets d’acc\u00e9s, rectificaci\u00f3, supressi\u00f3, limitaci\u00f3, oposici\u00f3 i portabilitat.<\/span><\/p>\n

B\u00e0sicament, la mateixa normativa que ja s\u2019aplica quant al tractament de dades i privacitat dels dispositius m\u00f2bils com ara els tel\u00e8fons intel\u00b7ligents. Dit aix\u00f2, <\/span>no \u00e9s cap secret que feta la norma, feta la trampa<\/b>, per la qual cosa els experts sempre recomanen revisar minuciosament els termes i condicions i nom\u00e9s facilitar les dades o acceptar funcionalitats que realment aportin un valor real, cosa a la qual estem acostumats quan fem servir el m\u00f2bil, per\u00f2 que fins fa poc era impensable haver de tenir en compte cada vegada que engeguem el \u201cnostre\u201d cotxe.<\/span><\/p>\n

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11Onze \u00e9s la fintech comunit\u00e0ria de Catalunya. Obre un compte descarregant l\u2019app El Canut per <\/b>Android<\/b><\/a> o <\/b>iOS<\/b><\/a>. Uneix-te a la revoluci\u00f3!<\/b><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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