{"id":49276,"date":"2025-09-20T20:00:00","date_gmt":"2025-09-20T18:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=49276"},"modified":"2025-07-31T16:39:21","modified_gmt":"2025-07-31T14:39:21","slug":"desarrollar-idea-negocio","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/desarrollar-idea-negocio\/","title":{"rendered":"C\u00f3mo desarrollar una idea de negocio"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Para transformar una idea de negocio en una empresa es esencial tener una visi\u00f3n global del proyecto empresarial. El Business Model Canvas es una herramienta de gesti\u00f3n estrat\u00e9gica que permite ordenar y visualizar todos los aspectos clave de una empresa. Xavi Vi\u00f1olas, Content Manager de 11Onze, nos explica c\u00f3mo usarla.<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Si queremos crear una empresa no basta con tener una idea de negocio y un esp\u00edritu emprendedor. Para saber si un proyecto empresarial es factible hay que hacer <\/span><b>un plan de negocio que tenga en cuenta todos los \u00e1mbitos de la empresa<\/b><span style=\"font-weight: 400;\"> durante un largo periodo de tiempo, con el prop\u00f3sito de analizar la viabilidad del proyecto, definiendo los objetivos y considerando los inconvenientes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Qu\u00e9 es el Business Model Canvas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">El Business Model Canvas es una plantilla que <\/span><b>permite analizar y visualizar de forma clara, \u00e1gil y sencilla una propuesta de negocio o las opacidades de una empresa ya existente<\/b><span style=\"font-weight: 400;\">. Esto nos permitir\u00e1 evitar que los objetivos de la empresa sean poco claros, poco realistas o inadecuados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n es una herramienta ideal para crear modelos innovadores con el objetivo de generar valor para los clientes. C\u00f3mo explica Xavi Vi\u00f1olas, \u201c<\/span><b>Es una herramienta muy \u00fatil para explicar a posibles inversores o socios, c\u00f3mo nuestro negocio proporciona valor al consumidor <\/b><span style=\"font-weight: 400;\">y, a la vez, c\u00f3mo este consumidor crea valor para nuestro negocio\u201d.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6249188727001\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/HEROIMAGE_BUSINESS_MODEL_CANVAS.jpg\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p>\u00bfC\u00f3mo te ayudar\u00e1 el \u201cBusiness Model Canvas\u201d?<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Los 9 elementos clave de la plantilla<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Alexander Osterwalder, el creador del Business Model Canvas, explica el concepto: \u201cLa mejor manera de describir un modelo de negocio es dividirlo en <\/span><b>nueve m\u00f3dulos b\u00e1sicos que reflejen la l\u00f3gica que sigue una empresa para conseguir ingresos<\/b><span style=\"font-weight: 400;\">. Estos nueve m\u00f3dulos cubren las cuatro \u00e1reas principales de un negocio: clientes, oferta, infraestructuras y viabilidad econ\u00f3mica\u201d.<\/span><\/p>\n<ol>\n<li><b> SEGMENTO DE CLIENTES.\u00a0<\/b><span style=\"font-weight: 400;\">Es decir, \u00bfa qui\u00e9n va dirigido este negocio? \u00bfQui\u00e9n es nuestro cliente? \u00bfCu\u00e1l es nuestro segmento de mercado?<\/span><\/li>\n<li><b> PROPUESTA DE VALOR.\u00a0<\/b><span style=\"font-weight: 400;\">Muy sencillamente, qu\u00e9 productos o servicios ofreces que crean valor para tus clientes. \u00bfQu\u00e9 nos hace diferentes?<\/span><\/li>\n<li><b> CANALES.\u00a0<\/b><span style=\"font-weight: 400;\">\u00bfC\u00f3mo se distribuye este producto o este servicio? \u00bfEs un producto o servicio intangible que vendes a trav\u00e9s de una app o de una web? \u00bfEs un producto o un servicio que se tiene que vender o proporcionar a trav\u00e9s de una tienda u oficina f\u00edsica?<\/span><\/li>\n<li><b> RELACIONES CON CLIENTES. <\/b><span style=\"font-weight: 400;\">Aqu\u00ed describimos qu\u00e9 tipo de relaciones tenemos con nuestros clientes. \u00bfNos dirigimos a un cliente que solo nos comprar\u00e1 una vez? \u00bfO tenemos un negocio que busca un cliente recurrente, como una suscripci\u00f3n?<\/span><\/li>\n<li><b> FUENTES DE INGRESOS<\/b><\/li>\n<li><span style=\"font-weight: 400;\">\u00bfC\u00f3mo monetizamos el negocio? \u00bfEs una propuesta de venta directa o un modelo de suscripci\u00f3n recurrente? \u00bfC\u00f3mo fijamos el precio de nuestro producto?<\/span><\/li>\n<li><b> RECURSOS CLAVE.\u00a0<\/b><span style=\"font-weight: 400;\">Estos pueden ser tu f\u00e1brica, tus empleados, propiedad intelectual, cosas o personas que son imprescindibles para tu negocio.<\/span><\/li>\n<li><b> ACTIVIDADES CLAVE.\u00a0<\/b><span style=\"font-weight: 400;\">Actividades que haces con los recursos clave y que son necesarias para llevar a cabo la propuesta de valor: marketing, producci\u00f3n, ventas.<\/span><\/li>\n<li><b> SOCIOS CLAVE.\u00a0<\/b><span style=\"font-weight: 400;\">La gente u organizaciones que necesitas para ejecutar tu modelo de negocio y producir valor para tus clientes.<\/span><\/li>\n<li><b> ESTRUCTURA DE COSTES. <\/b><span style=\"font-weight: 400;\">Y finalmente, todo esto te costar\u00e1 dinero, \u00bfverdad? \u00bfQu\u00e9 costes fijos y variables determinan nuestro modelo de negocio? \u00bfEs un modelo escalable?<\/span><\/li>\n<\/ol>\n<p><b>Si quieres descubrir como conseguir ganancias por tus ahorros con un producto de justicia social, 11Onze Recomienda <\/b><a href=\"https:\/\/www.11onze.cat\/es\/financia-litigios\/\"><b>Financia Litigios<\/b><\/a><b>.<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>Si te ha gustado este art\u00edculo, te recomendamos:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/magazine\/direccion-empresa-confianza-ciega-desconfianza-total\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_44-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Econom\u00eda<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Direcci\u00f3n de empresa: entre la confianza ciega y la desconfianza total<\/strong><\/p>\n              <span class=\"card-time\">4min lectura<\/span>\n              <p class=\"card-text small\">El valor de las cosas se encuentra en el justo equilibrio&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/magazine\/exito-empresarial-compartir-responsabilidades\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_46-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Econom\u00eda<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>El \u00e9xito empresarial, compartir responsabilidades<\/strong><\/p>\n              <span class=\"card-time\">6min lectura<\/span>\n              <p class=\"card-text small\">Hemos escuchado muchas veces que los sueldos de los&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/magazine\/emprendedor-tres-consejos-arrancar\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/10\/THUMBNAIL_AJUDES_EMPRENEDORS-800x533.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Management<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>\u00bfEres emprendedor? Tres consejos para arrancar<\/strong><\/p>\n              <span class=\"card-time\">5min lectura<\/span>\n              <p class=\"card-text small\">Las ideas innovadoras son vitales para hacer evolucionar&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":49266,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[28],"tags":[169],"class_list":["post-49276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-manage-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo desarrollar una idea de negocio -11Onze<\/title>\n<meta name=\"description\" content=\"El Business Model Canvas es una herramienta que te permitir\u00e1 transformar una idea de negocio en un proyecto empresarial viable. 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