{"id":43618,"date":"2024-03-01T09:00:00","date_gmt":"2024-03-01T08:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=43618"},"modified":"2024-03-01T09:01:26","modified_gmt":"2024-03-01T08:01:26","slug":"que-es-embedded-finance-para-que-sirve","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/que-es-embedded-finance-para-que-sirve\/","title":{"rendered":"\u00bfQu\u00e9 es \u2018embedded finance\u2019 y para qu\u00e9 sirve?"},"content":{"rendered":"
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La expansi\u00f3n del sector de las fintech y la creciente integraci\u00f3n de servicios financieros en aplicaciones m\u00f3viles y el comercio electr\u00f3nico, est\u00e1n revolucionando la manera en que interactuamos con nuestro dinero fuera de la banca tradicional. Pero, \u00bfqu\u00e9 son exactamente las finanzas integradas y por qu\u00e9 est\u00e1n adquiriendo tanta importancia?<\/b><\/h3>\n

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 <\/p>\n

\u2018Embedded finance\u2019, o finanzas integradas, es un modelo mediante el cual <\/span>las empresas integran servicios y productos bancarios directamente en sus canales virtuales<\/b> a trav\u00e9s de aplicaciones m\u00f3viles o plataformas de comercio electr\u00f3nico. El objetivo es permitir a los clientes acceder a productos y servicios financieros sin tener que salir de la plataforma o aplicaci\u00f3n que est\u00e1n utilizando, efectuando operaciones donde el proceso de contrataci\u00f3n o compra es f\u00e1cil y r\u00e1pido.<\/span><\/p>\n

Esto <\/span>es posible gracias al uso de tecnolog\u00edas como las API<\/b> (Application Programming Interfaces), un conjunto de definiciones y protocolos que permiten la comunicaci\u00f3n entre dos aplicaciones de software y que facilitan la interconexi\u00f3n entre las plataformas de servicios financieros y otros sectores a trav\u00e9s de los tel\u00e9fonos m\u00f3viles de manera inmediata e intuitiva.<\/span><\/p>\n

De este modo se ahorra tiempo y dinero a la hora de montar un negocio, sin la necesidad de crear una aplicaci\u00f3n y todos sus servicios desde cero.<\/span><\/p>\n

Un caso t\u00edpico del uso de esta tecnolog\u00eda es el pago en l\u00ednea, que se ha convertido en <\/span>una herramienta imprescindible para los consumidores<\/b>. Por ejemplo, una fintech que ofrece servicios de pago podr\u00eda utilizar una API para conectarse con una plataforma de banca en l\u00ednea para que sus clientes puedan transferir dinero directamente desde su cuenta bancaria.<\/span><\/p>\n

As\u00ed mismo, las empresas de comercio electr\u00f3nico ofrecen <\/span>pagos integrados en sus plataformas,<\/b> de forma que los clientes no necesitan salir del sitio web para hacer una transacci\u00f3n. Esto no solo es conveniente para los clientes, sino que tambi\u00e9n ofrece a los comerciantes la posibilidad de personalizar sus servicios y de mejorar su eficiencia.<\/span><\/p>\n

<\/h3>\n

La revoluci\u00f3n fintech<\/b><\/h3>\n

Esta tecnolog\u00eda es especialmente \u00fatil para las fintech que no tienen los recursos necesarios para desarrollar sus propios productos bancarios o que quieren ofrecer servicios financieros m\u00e1s accesibles y personalizados a sus clientes, proporcionando<\/span> una alternativa al modelo de la banca tradicional<\/b>. Antes, los clientes ten\u00edan que visitar una oficina bancaria o un cajero autom\u00e1tico para acceder a los servicios financieros, pero ahora tienen acceso a trav\u00e9s desde las plataformas y aplicaciones que ya utilizan, reduciendo la necesidad de desplazamientos, papeleo y esperas.<\/span><\/p>\n

Adem\u00e1s, las finanzas integradas tambi\u00e9n han permitido la creaci\u00f3n de <\/span>nuevos modelos de negocio.<\/b> Por ejemplo, las plataformas de comercio electr\u00f3nico pueden ofrecer financiaci\u00f3n a sus clientes para sus compras, eliminando la necesidad de recurrir a una entidad financiera tradicional. Esto puede ayudar a las empresas a mejorar la fidelizaci\u00f3n de los clientes y aumentar las ventas.<\/span><\/p>\n

\u2018Embedded finance\u2019 tambi\u00e9n puede ayudar a <\/span>mejorar la inclusi\u00f3n financiera<\/b>. Muchas personas no tienen una cuenta bancaria o no pueden acceder a servicios financieros por diferentes motivos, como por ejemplo la pobreza o la falta de acceso al sistema bancario. A trav\u00e9s de \u2018embedded finance\u2019, estas personas pueden acceder a servicios financieros b\u00e1sicos desde un simple dispositivo m\u00f3vil.<\/span><\/p>\n

En definitiva, la simbiosis entre bancos, proveedores de tecnolog\u00eda y distribuidores de productos financieros, ha creado <\/span>un ecosistema que est\u00e1 transformando el sector<\/b>, ampliando la oferta de servicios, fomentando la competitividad y mejorando la experiencia de cliente con m\u00e1s accesibilidad, comodidad y flexibilidad.<\/span><\/p>\n

 <\/p>\n

11Onze es la fintech comunitaria de Catalu\u00f1a. Abre una cuenta descargando la app El Canut para <\/b>Android<\/b><\/a> o <\/b>iOS<\/b><\/a>. \u00a1\u00danete a la revoluci\u00f3n!<\/b><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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