{"id":36502,"date":"2025-09-06T20:00:00","date_gmt":"2025-09-06T18:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=36502"},"modified":"2025-09-06T20:01:12","modified_gmt":"2025-09-06T18:01:12","slug":"como-ganan-dinero-aseguradoras","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/como-ganan-dinero-aseguradoras\/","title":{"rendered":"\u00bfC\u00f3mo ganan dinero las aseguradoras?"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><strong>Tots estem familiaritzats amb els conceptes b\u00e0sics de les assegurances. Per\u00f2, saps com funciona aquest sector, quina \u00e9s la seva regulaci\u00f3 i d&#8217;on provenen els seus beneficis?<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><b>Les assegurances no s\u00f3n m\u00e9s que eines financeres que permeten cobrir determinats riscos<\/b><span style=\"font-weight: 400\">. Ho fan des de fa milers d&#8217;anys. El Codi de Hammurabi, un compendi de lleis de l&#8217;antiga Babil\u00f2nia, ja regulava els pr\u00e9stecs a risc de mar, que feien possible a prestadors i naviliers compartir els riscos i els beneficis del comer\u00e7 mar\u00edtim.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A tots ens sonen m\u00e9s o menys els conceptes b\u00e0sics de les assegurances. Una p\u00f2lissa no \u00e9s m\u00e9s que un contracte entre l&#8217;assegurat i la companyia d&#8217;assegurances mitjan\u00e7ant la qual, a canvi d&#8217;una prima (preu de l\u2019asseguran\u00e7a), l&#8217;entitat asseguradora es compromet a indemnitzar per un mal produ\u00eft o a satisfer un capital, renda o una altra prestaci\u00f3 en cas de produir-se un sinistre contemplat en les cobertures d&#8217;aquest contracte.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tots els detalls de la cobertura de l\u2019asseguran\u00e7a i altres condicions estan recollits en la p\u00f2lissa, que estableix els drets i obligacions de totes dues parts. El prenedor, que \u00e9s la persona o empresa que contracta el segur i paga la prima; l&#8217;assegurat, que \u00e9s qui est\u00e0 exposat al risc cobert per l\u2019asseguran\u00e7a, i el beneficiari, que \u00e9s qui t\u00e9 dret a rebre la contraprestaci\u00f3 convinguda en la p\u00f2lissa, poden coincidir o ser diferents persones o entitats.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00c9s probable que aquests conceptes ens resultin familiars. Per\u00f2, <\/span><b>sabem com funciona el sector assegurador?<\/b><span style=\"font-weight: 400\"> Repassem com es regula i d&#8217;on provenen els seus beneficis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>El marc regulador<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Existeixen diferents tipus d&#8217;entitats asseguradores en funci\u00f3 de la seva constituci\u00f3 jur\u00eddica: <\/span><b>societats an\u00f2nimes, m\u00fatues, cooperatives i mutualitats de previsi\u00f3 social<\/b><span style=\"font-weight: 400\">. A m\u00e9s, cadascuna d&#8217;elles pot operar en un o en m\u00faltiples \u00e0mbits (autom\u00f2bil, llar, responsabilitat civil&#8230;), per\u00f2 sempre requereixen l&#8217;autoritzaci\u00f3 de l&#8217;organisme regulador.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Per garantir el correcte funcionament del sector, <\/span><b>estan regulats tant les caracter\u00edstiques com el funcionament d&#8217;aquestes entitats<\/b><span style=\"font-weight: 400\">, establint l\u00edmits a la seva activitat i imposant uns m\u00ednims de solv\u00e8ncia o una certa formaci\u00f3 per als seus empleats.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L&#8217;1 de gener de 2016 va entrar en vigor Solv\u00e8ncia II, la <\/span><span style=\"font-weight: 400\"><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/ES\/TXT\/?uri=CELEX:32009L0138\" target=\"_blank\" rel=\"noopener\">directiva<\/a> <\/span><span style=\"font-weight: 400\">europea per la qual totes les asseguradores europees estimen la seva solidesa financera de la mateixa manera. Aquesta directiva obliga a calcular la quantitat de recursos que ha de tenir un assegurador per afrontar possibles escenaris negatius relacionats amb el negoci (que hi hagi m\u00e9s contratemps de l&#8217;esperat o que les indemnitzacions siguin de major import), amb les inversions (una caiguda de la Borsa, per exemple) o d&#8217;altres tipus. L&#8217;assegurador ha de tenir fons propis suficients com per a cobrir aquest eventual forat.<\/span><\/p>\n<p><b>Solv\u00e8ncia II se sustenta en tres pilars<\/b><span style=\"font-weight: 400\">. El primer determina els recursos propis m\u00ednims requerits a cada asseguradora en funci\u00f3 dels riscos assumits. El segon planteja la valoraci\u00f3 qualitativa dels riscos, que s\u00f3n identificats, mesurats, monitorats i administrats segons l\u2019exposici\u00f3 al risc de cada companyia, i estableix un control intern d&#8217;aquests riscos a trav\u00e9s del govern corporatiu per millorar l&#8217;efici\u00e8ncia i la rendibilitat de les entitats. El tercer pilar busca una major transpar\u00e8ncia de les empreses asseguradores gr\u00e0cies als informes peri\u00f2dics que han de presentar.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aquesta directiva europea es complementa amb la <\/span><b><a href=\"https:\/\/www.boe.es\/buscar\/pdf\/2015\/BOE-A-2015-7897-consolidado.pdf\" target=\"_blank\" rel=\"noopener\">Llei<\/a> <\/b><b>d&#8217;ordenaci\u00f3, supervisi\u00f3 i solv\u00e8ncia de les entitats asseguradores i reasseguradores<\/b><span style=\"font-weight: 400\">, que regula el sector en l&#8217;Estat espanyol.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Una primera font d&#8217;ingressos<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Segons dades del Fons Monetari Internacional, <\/span><b>el volum de primes emeses en el m\u00f3n arribava l\u2019any 2016 als 24 bilions d&#8217;euros<\/b><span style=\"font-weight: 400\">, dels quals el 85% pertanyien a assegurances de vida.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En el cas de les assegurances de vida, el principal canal de comercialitzaci\u00f3 \u00e9s el bancari, amb una quota de mercat una mica superior al 70%, mentre que els agents i corredors d&#8217;assegurances presenten una quota de mercat lleugerament per sobre del 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400\">En canvi, la resta d&#8217;assegurances es comercialitzen principalment a trav\u00e9s d&#8217;agents i corredors d&#8217;assegurances, els qui aconsegueixen una quota de mercat del 60% aproximadament, seguits per la venda directa (19%) i el canal bancari (13%).<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una primera via per la qual les companyies d&#8217;assegurances guanyen diners \u00e9s <\/span><b>avaluant acuradament el risc de cadascuna d&#8217;aquestes p\u00f2lisses<\/b><span style=\"font-weight: 400\"> perqu\u00e8 els ingressos per primes superin a les reclamacions que hagin d&#8217;abonar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>La veritable naturalesa del negoci<\/b><\/h3>\n<p><span style=\"font-weight: 400\">No obstant aix\u00f2, les asseguradores s\u00f3n sobretot gestores dels recursos que els seus clients els confien a trav\u00e9s de les primes, ja que utilitzen part d&#8217;aquests ingressos per invertir. De fet, es calcula que <\/span><b>el 12% dels actius mundials estan en mans de companyies d&#8217;assegurances<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Aix\u00f2 s\u00ed, a partir de la gran crisi financera, la legislaci\u00f3 estableix uns l\u00edmits prudencials estrictes a l&#8217;hora d&#8217;invertir. Fins l\u2019any 2007, el sector assegurador va viure un id\u00edl\u00b7lic per\u00edode de tranquil\u00b7litat. Per\u00f2 la gran crisi financera, que es va emportar per davant al gegant de les assegurances nord-americ\u00e0 AIG, va aflorar <\/span><b>l&#8217;estreta relaci\u00f3 de les asseguradores amb les entitats banc\u00e0ries<\/b><span style=\"font-weight: 400\">, tant per la participaci\u00f3 en el seu capital social com en les seves emissions de renda fixa i variable.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Segons <\/span><a href=\"https:\/\/www.unespa.es\/quienes-somos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Unespa<\/span><\/a><span style=\"font-weight: 400\">, que aglutina a prop de 200 asseguradores de l&#8217;Estat espanyol,<\/span><b> aquestes inverteixen principalment en deute p\u00fablic i, en menor mesura, en fons i accions privades<\/b><span style=\"font-weight: 400\">: per cada euro invertit en aquests \u00faltims, es dediquen sis al deute p\u00fablic. A m\u00e9s, aquesta associaci\u00f3 aclareix que, en \u00e8poques de bonan\u00e7a econ\u00f2mica \u201cles asseguradores han arribat a tenir una capacitat d&#8217;inversi\u00f3 equivalent al 2 % del PIB\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Les reassegurances, un negoci en auge<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Una tercera via d&#8217;ingressos s\u00f3n les reassegurances. Es tracta d&#8217;acords mitjan\u00e7ant els quals un assegurador, denominat cedent, transfereix a un altre assegurador, denominat reassegurador, la totalitat o una part dels seus riscos a canvi d&#8217;una part de la prima. Aix\u00f2 permet al cedent protegir-se de grans p\u00e8rdues potencials en situacions d&#8217;excessiva exposici\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El canvi clim\u00e0tic i la pand\u00e8mia de COVID-19 estan impulsant aquesta \u00e0rea de negoci, el volum del qual s&#8217;espera que superi els 500.000 milions d&#8217;euros l\u2019any 2025.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Grans canvis en l&#8217;horitz\u00f3<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Molts senyals indiquen que el sector assegurador es prepara per a una <\/span><b>\u00e8poca de canvis transcendentals<\/b><span style=\"font-weight: 400\">. En aquest sentit, s&#8217;espera que es formin ecosistemes en els quals prove\u00efdors de diferents ind\u00fastries interactuaran per crear valor a partir de dades compartides. Per tant, no es vendran tant productes i serveis a\u00efllats com experi\u00e8ncies creades gr\u00e0cies a una multitud d&#8217;actors.<\/span><\/p>\n<p><span style=\"font-weight: 400\">El 67% dels l\u00edders del sector assegurador consideren que els models de negoci actuals seran irrecognoscibles en els pr\u00f2xims cinc anys i que aquests ecosistemes seran el principal agent de canvi, segons dades d\u2019<\/span><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-96\/Accenture-Strategy-Ecosystems-Insurers-Feb2019-Infographic.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Accenture Research<\/span><\/a><span style=\"font-weight: 400\">. A m\u00e9s, el 58% de les companyies asseguradores asseguren buscar ja de manera activa ecosistemes en els quals integrar-se i tres de cada quatre preveuen que <\/span><b>almenys la meitat dels seus beneficis procediran d&#8217;aquests ecosistemes <\/b><span style=\"font-weight: 400\">en els pr\u00f2xims cinc anys.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Si vols con\u00e8ixer una asseguran\u00e7a justa per a la teva llar i per a la societat, descobreix <\/b><a href=\"https:\/\/www.11onze.cat\/11onze-segurs\/\" target=\"_blank\" rel=\"noopener\"><b>11Onze Segurs<\/b><\/a><b>.<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>Si t&#8217;ha agradat aquest article, et recomanem:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/magazine\/prescindir-assegurances\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/06\/THUMBNAIL_IMPORTANCIA_ASSEGURANC\u0327A_ESTAR_PROTEGITS_PILAR_OLTRA_TOPIC_4-scaled-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Finances<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Podem prescindir de les assegurances?<\/strong><\/p>\n              <span class=\"card-time\">3min lectura<\/span>\n              <p class=\"card-text small\">Molta gent t\u00e9 recances a l\u2019hora de contractar una asseguran\u00e7a.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/magazine\/asseguranca-llar-conceptes-basics\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/08\/THUMBNAIL_CONCEPTES_ASSEGURANCA.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Management<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Asseguran\u00e7a de la llar<\/strong><\/p>\n              <span class=\"card-time\">4min lectura<\/span>\n              <p class=\"card-text small\">Contractar una asseguran\u00e7a de la llar \u00e9s essencial per protegir-nos.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/magazine\/vuit-punts-revisar-asseguranca-llar\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/07\/THUMBNAIL_ERRORS_ASSEGURANCA.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Management<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Punts a revisar en una asseguran\u00e7a<\/strong><\/p>\n              <span class=\"card-time\">6min lectura<\/span>\n              <p class=\"card-text small\">Has revisat les cobertures de l\u2019asseguran\u00e7a de la llar?<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":36500,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[28],"tags":[174],"class_list":["post-36502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-economia-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo ganan dinero las aseguradoras? - 11Onze<\/title>\n<meta name=\"description\" content=\"Todos estamos familiarizados con los conceptos b\u00e1sicos de los seguros. 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