{"id":31840,"date":"2022-08-14T21:00:00","date_gmt":"2022-08-14T19:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=31840"},"modified":"2022-08-02T11:53:47","modified_gmt":"2022-08-02T09:53:47","slug":"fintech-talks-explicamos-nft","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/fintech-talks-explicamos-nft\/","title":{"rendered":"Fintech Talks: te explicamos qu\u00e9 son los NFT"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Los NFT son parte de la nueva revoluci\u00f3n digital que est\u00e1 cambiando el mundo del arte. Un modelo de negocio basado en la tecnolog\u00eda \u2018blockchain\u2019 que elimina los intermediarios y garantiza el control de la propiedad por parte del inversor. Gemma Vallet, directora de 11Onze District, protagoniz\u00f3 la tercera charla de las Fintech Talks hablando de los NFT, con la colaboraci\u00f3n de Raul Arribas, CTO de 11Onze.<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">El arte digital encriptado, conocido en ingl\u00e9s como \u2018crypto arte\u2019, tiene la misma consideraci\u00f3n que el arte f\u00edsico gracias a la capacidad de poder verificar la propiedad de la pieza original. Los NFT, siglas de \u2018Non Fungible Token\u2019, han nacido de esta necesidad. Se trata de <\/span><b>certificados digitales basados en la tecnolog\u00eda \u2018blockchain\u2019 que tienen una unidad de referencia \u00fanica<\/b><span style=\"font-weight: 400;\">, irreemplazable, que no se puede duplicar y que acredita al autor y al propietario de la obra.<\/span><\/p>\n<p><b>\u201cEl arte encaja muy bien con los NFT. Un artista genera un archivo a trav\u00e9s del ecosistema de \u2018blockchain\u2019 y lo sube en un metaverso<\/b><span style=\"font-weight: 400;\">, donde puedo entrar y hacer una compra de este archivo digital con una criptomoneda\u201d, explica Vallet. Una realidad digital, paralela en el mundo f\u00edsico, que combina aspectos de las redes sociales, los juegos en l\u00ednea, la realidad virtual (VR) y las criptomonedas para permitir a los usuarios interactuar virtualmente.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6306391714112\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/05\/THUMBNAIL_FINTECH_TALKS_NFT_11OTV.jpg\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p>\u00abLos NFT ayudan a proteger derechos\u00bb<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>La irrupci\u00f3n de las marcas en el mundo de los NFT<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Los NFT abren a las marcas nuevas posibilidades de comunicaci\u00f3n e interacci\u00f3n con clientes, e incluso representan una nueva forma de generar ingresos. \u201c<\/span><b>Las marcas han encontrado una nueva manera de proteger su copyright dentro de los NFT<\/b><span style=\"font-weight: 400;\"> y mostrar su nueva colecci\u00f3n en \u00e9pocas como la de la covid, en la cual no era posible entrar y tener la experiencia dentro de una tienda\u201d, apunta la directora de 11Onze District.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sector de la moda y la industria automovil\u00edstica se han mostrado pioneros en adaptarse a este nuevo modelo de negocio. <\/span><b>Los NFT revolucionan la manera en que las marcas interact\u00faan, a trav\u00e9s de una modalidad virtual, con las nuevas generacione<\/b><span style=\"font-weight: 400;\">s de nativos digitales que \u201cse han acostumbrado a los videojuegos, y, por lo tanto, a adquirir marcas para sus avatares dentro de los videojuegos\u201d.<\/span><\/p>\n<p><b>Si quieres saber m\u00e1s, puedes ver la Fintech Talks completa <\/b><a href=\"https:\/\/www.11onze.cat\/aprendre\/fintech-talks\/fintech-talks-bellesa-nft\/\" target=\"_blank\" rel=\"noopener\"><b>aqu\u00ed<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Si quieres conocer opciones superiores para rentabilizar tu dinero entra en <\/b><a href=\"https:\/\/www.11onze.cat\/es\/?page_id=26829\" target=\"_blank\" rel=\"noopener\"><b>Fondos Garantizados<\/b><\/a><b>. Desde 11Onze Recomana te proponemos las mejores opciones del mercado.<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>Si te ha gustado este art\u00edculo, te recomendamos:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/magazine\/nft-revolucion-arte-digital\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/03\/THUMBNAIL_NFT-800x500.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Cultura<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>NFT, la revoluci\u00f3n del arte digital<\/strong><\/p>\n              <span class=\"card-time\">3min lectura<\/span>\n              <p class=\"card-text small\">NFT, de las siglas de \u2018Non Fungible Token\u2019, son certificados<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/magazine\/nft-nacen-necesidad-arte-digital\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/03\/THUMBNAIL_CRONICA_FINTECH_TALK_GEMMA-800x500.png\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">11Onze<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Necesidad de arte digital<\/strong><\/p>\n              <span class=\"card-time\">3min lectura<\/span>\n              <p class=\"card-text small\">Gemma Vallet, directora de 11Onze District -la agencia de<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/es\/11onze-tv\/descubre\/nft-es\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/08\/THUMBNAIL_XAVI_ESTEVE_TOPIC4-800x398.png\" class=\"card-img-top\" alt=\"\">\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>\u00bfQu\u00e9 son los NFT?<\/strong><\/p>\n              <span class=\"card-time\">1min lectura<\/span>\n              <p class=\"card-text small\">Una imagen digital, 52 millones de euros; un GIF de gato, 600.000 euros.<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":31771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[28],"tags":[189],"class_list":["post-31840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-11onze-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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