{"id":11035,"date":"2023-11-26T21:00:00","date_gmt":"2023-11-26T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/news\/pagaries-mes-per-un-turisme-sostenible\/"},"modified":"2023-11-26T21:00:34","modified_gmt":"2023-11-26T20:00:34","slug":"pagarias-mas-turismo-sostenible","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/es\/magazine\/pagarias-mas-turismo-sostenible\/","title":{"rendered":"\u00bfPagar\u00edas m\u00e1s por un turismo sostenible?"},"content":{"rendered":"
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El turisme sostenible o ecoturisme \u00e9s el sector tur\u00edstic amb m\u00e9s creixement mundial i es basa en la preservaci\u00f3 d\u2019espais naturals i el desenvolupament sostenible de les comunitats. Els avantatges s\u00f3n m\u00faltiples, per\u00f2 estem disposats a pagar m\u00e9s per contribuir-hi?<\/b><\/h3>\n

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\u201cCatalunya \u00e9s un referent en ecoturisme\u201d, les paraules d\u2019H\u00e9ctor Ceballos-Lascurain, pare de l\u2019ecoturisme, descriuen l\u2019escenari complex, per\u00f2 optimista, que viu aquest sector a Catalunya. Si es du a terme correctament, els beneficis que pot comportar s\u00f3n m\u00faltiples i transversals, comen\u00e7ant per trencar amb l\u2019estacionalitat i la descentralitzaci\u00f3 tur\u00edstica.\u00a0<\/span><\/p>\n

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Apostar per la sostenibilitat en cada acci\u00f3<\/strong><\/h3>\n

El primer que cal tenir clar \u00e9s que <\/span>qualsevol decisi\u00f3 \u00e9s susceptible de ser sostenible<\/b>, des d\u2019escollir un restaurant de quil\u00f2metre zero, prioritzar una cervesa local, anar a comprar al mercat del poble d\u2019estiueig en comptes de grans multinacionals, comprar roba de bany en empreses locals o fins i tot escollir les col\u00f2nies dels fills, amb propostes com les Ecocol\u00f2nies de la Fundaci\u00f3 Pere Tarr\u00e9s.<\/span><\/p>\n

Si desgranem les activitats que duem a terme en per\u00edodes vacacionals, trobem que totes tenen una alternativa sostenible. Dur-ho a terme, encara que sigui amb petites accions, pot tenir un gran impacte.<\/span><\/p>\n

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Estem disposats a pagar m\u00e9s per propostes sostenibles?<\/b><\/h3>\n

Gerard Bofill, propietari de Can Buch ECOTurisme, ho t\u00e9 clar: \u201cSegur\u00edssim. Evidentment de forma proporcionada, per\u00f2 la gent t\u00e9 ganes d\u2019experi\u00e8ncies aut\u00e8ntiques i naturals\u201d. Les xifres avalen les seves paraules, i ja l\u2019any 2017, l\u2019any internacional del turisme, un estudi de FITUR apuntava que el 83% dels turistes estaven disposats a pagar m\u00e9s per un hotel sostenible, especialment el p\u00fablic m\u00e9s jove.\u00a0<\/span><\/p>\n

Una tend\u00e8ncia que s\u2019emmarca en un canvi de consum generalitzat. A Espanya, la despesa anual per c\u00e0pita en productes ecol\u00f2gics \u00e9s de <\/span>46,6 \u20ac<\/span><\/a>, un 10% m\u00e9s que l\u2019any anterior. La tend\u00e8ncia \u00e9s clara, per\u00f2 segueix lluny de pa\u00efsos com Dinamarca o Su\u00efssa, on aquesta xifra ascendeix als 312 \u20ac.<\/span><\/p>\n

En l’\u00e0mbit mundial, la puixan\u00e7a d\u2019aquesta mena de turisme ha provocat la creaci\u00f3 de la <\/span>Global Ecotourism Network<\/span><\/a>, amb l\u2019objectiu d\u2019impulsar un turisme sostenible que uneixi comunitats. En els anys vinents l\u2019ecoturisme passar\u00e0 de moure 181 bilions de d\u00f2lars el 2019 a gaireb\u00e9 334 bilions el 2027, segons una previsi\u00f3 de <\/span>Allied Market Research<\/span><\/a>.<\/span><\/p>\n

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La pand\u00e8mia impulsa l\u2019ecoturisme a Catalunya<\/b><\/h3>\n

En els darrers mesos, l\u2019ecoturisme ha augmentat a Catalunya a causa de la pand\u00e8mia i les restriccions de mobilitat. En el moment en qu\u00e8 van poder obrir, molts allotjaments com Can Buch van notar \u201cmolta m\u00e9s <\/span>demanda i inquietud per viatjar dins del nostre territori<\/b>, per tornar a entorns rurals\u201d.<\/span><\/p>\n

I si augmenta la inquietud per con\u00e8ixer el nostre entorn, creix tamb\u00e9 l\u2019inter\u00e8s a preservar-lo. Com ha passat al Parc Natural del Delta de l\u2019Ebre, un espai protegit des de 1983 i on s\u2019ha aconseguit crear propostes tur\u00edstiques de tota mena amb un objectiu com\u00fa: preservar el territori i la seva biodiversitat i apostar per la sensibilitzaci\u00f3 ambiental.<\/span><\/p>\n

Les propostes a Catalunya s\u00f3n m\u00faltiples, i un altre exemple s\u00f3n les <\/span>vies verdes<\/span><\/a>, els itineraris per ciclistes i senderistes que recorren antigues vies de tren. Un exemple que <\/span>sostenibilitat i economia no estan renyits<\/b>.<\/span><\/p>\n

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La petjada positiva de l\u2019ecoturisme<\/b><\/h3>\n

L\u2019impacte del turisme en les economies \u00e9s tan fort que s\u2019inclou en els objectius de desenvolupament sostenible de l\u2019ONU, recollits a l\u2019Agenda 2030. Desenvolupament empresarial, sistema energ\u00e8tic sostenible, donar valor a activitats com l\u2019agricultura o afavorir la diversitat entre territoris. Si es desenvolupa de forma conscient, pot contribuir en el <\/span>desenvolupament sostenible de molts sectors<\/b>.<\/span><\/p>\n

Per Bofill, apostar per aquestes experi\u00e8ncies pot servir per \u201cgenerar corrents ideol\u00f2gics que facin que a poc a poc la gent prengui consci\u00e8ncia que les coses es poden fer sempre amb una visi\u00f3 diferent\u201d. Noves formes de turisme comportaran, sens dubte, nous resultats.\u00a0<\/span><\/p>\n

Apostar per l\u2019ecoturisme, per tant, pot suposar en alguns casos pagar m\u00e9s per allotjaments, per aliments o per roba, per\u00f2 \u00e9s una despesa que es reverteix en la societat d\u2019alguna manera o altra. <\/span>I tu, est\u00e0s disposat a pagar per contribuir-hi?<\/b><\/p>\n

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