{"id":45909,"date":"2025-09-26T09:00:00","date_gmt":"2025-09-26T07:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/magazine\/fusionant-mon-fisic-virtual-catalunya\/"},"modified":"2025-09-17T12:51:30","modified_gmt":"2025-09-17T10:51:30","slug":"merging-physical-virtual-world-catalonia","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/merging-physical-virtual-world-catalonia\/","title":{"rendered":"Merging the physical and virtual world in Catalonia"},"content":{"rendered":"
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The 153 companies dedicated to immersive technologies in Catalonia have a turnover of 136.6 million euros and employ 900 people. In Europe, the sector is expected to reach an annual growth of 36% and a market value of 66,000 million euros by 2026.<\/b><\/h3>\n

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Metaverse, holograms, virtual reality, mixed reality and augmented reality are some of the immersive technologies. The digital transformation has merged the physical and virtual worlds, <\/span>transforming concepts that not long ago were considered science fiction into a palpable reality<\/b> that is already part of many people’s daily lives.<\/span><\/p>\n

All these technologies are experiencing exponential growth and <\/span>promise to change how we perceive the world and interact with information<\/b>. Sectors such as education, entertainment, medicine, design, industry and tourism will be transformed with new opportunities for creation and innovation.<\/span><\/p>\n

This is an industry that globally has an annual growth of 38% thanks to increased investment in immersive technologies, <\/span>the adoption of these technologies in the health sector, in education and the emergence of the metaverse and web 3.0<\/b>. Catalonia is already part of this technological ecosystem, and a <\/span>study<\/span><\/a> by ACCI\u00d3 details, for the first time, the situation of the Catalan immersive technologies sector.<\/span><\/p>\n

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Startups and companies less than 10 years old<\/b><\/h3>\n

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According to the report prepared by the Agency for Business Competitiveness<\/span>, the 153 Catalan companies specialising in immersive technologies have an aggregate turnover of 136.6 million euros, employing nearly 900 people.<\/b> The study confirms that this is a growing sector since 58.2% of the total number of companies are less than 10 years old and a third (32.7%) are start-ups. In addition, 19% are exporters.<\/span><\/p>\n

Specifically, <\/span>66% of the companies are dedicated to virtual reality, while 48.4% specialise in augmented reality<\/b>, followed by 16.3% that focus on the metaverse. By sector, 39.2% of these companies work in the field of entertainment, 17% in industry 4.0, 11.8% in training and 10.5% in health.<\/span><\/p>\n

In this context, the study points out that <\/span>the Catalan territory is endowed with an ecosystem of support that complements the business fabric of immersive technologies:<\/b> technology centres and research institutes, universities and training centres, associations and equipment, clusters, public administration, as well as world-renowned trade fairs and conferences such as the MWC, the ISE, the IoT Solutions World Congress or the Advanced Factories.<\/span><\/p>\n

ACCI\u00d3 also highlights that at the European level, annual growth of 36% is forecast and that the sector will reach 66 billion euros in 2026. Likewise, on a global scale, the study anticipates immersive technologies <\/span>will consolidate their annual growth of 38% and have an aggregate market value of 605 billion euros in 2028.<\/b><\/p>\n

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