{"id":44134,"date":"2024-04-10T09:00:00","date_gmt":"2024-04-10T07:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=44134"},"modified":"2024-04-10T09:05:27","modified_gmt":"2024-04-10T07:05:27","slug":"less-product-for-same-price","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/less-product-for-same-price\/","title":{"rendered":"Less product for the same price"},"content":{"rendered":"
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Although reducing the weight of packaged products to mask a price increase is not new, persistent inflation has led many brands to use this practice to subtly make their products more expensive. In this episode of La Pla\u00e7a, Gemma Vallet, director of 11Onze District, and Carolina Rafales, Product Manager, talk about the current economic situation and explain what downsizing is.<\/b><\/h3>\n

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When applied to products sold in supermarkets, the term downsizing refers to offering less quantity of product for the same price, <\/span>subtly reducing the amount of product to mislead consumers<\/b>. This practice is also known as shrinkflation, a term credited to the British economist Pippa Malmgren.\u00a0<\/span><\/p>\n

As Gemma Vallet explains, In a situation where the CPI or inflation is getting out of hand, brands ‘use strategies to make you pay more for products’. Although, in this case, this is not an illegal <\/span>marketing practice<\/b>, consumer organisations warn that it is <\/span>questionable and unethical <\/b>because it is done with the intention of raising prices without the consumer realising it.<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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