{"id":42426,"date":"2024-01-28T19:00:00","date_gmt":"2024-01-28T18:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=42426"},"modified":"2024-01-28T19:34:52","modified_gmt":"2024-01-28T18:34:52","slug":"thriving-singles-business","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/thriving-singles-business\/","title":{"rendered":"The thriving singles business"},"content":{"rendered":"
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Cada vegada m\u00e9s persones viuen soles i renuncien a una parella. Moltes empreses han vist en aquest col\u00b7lectiu una oportunitat de negoci, amb tota mena de productes i serveis destinats a cobrir les necessitats dels ‘singles’.<\/b><\/h3>\n

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Ser ‘single’ est\u00e0 de moda. <\/span>Els solters cada vegada suposen un percentatge m\u00e9s elevat de la poblaci\u00f3<\/b>. A Catalunya, una de cada tres persones majors de quinze anys ho \u00e9s, amb un augment considerable en l’\u00faltim mig segle, segons <\/span>dades<\/a> <\/span>d’Idescat. Per aix\u00f2 no sorpr\u00e8n que l’any 2019 s’arrib\u00e9s a crear l’<\/span>Associaci\u00f3 Catalana de Singles i Oci Familiar<\/span><\/a>.<\/span><\/p>\n

No es tracta d’una tend\u00e8ncia local. <\/span>En un ter\u00e7 de les llars de la Uni\u00f3 Europea viuen solters sense fills<\/b>. De fet, el 50% de les llars de capitals europees com Par\u00eds, Berl\u00edn i Oslo ja estan ocupades per residents solters, segons <\/span>Eurostat<\/span><\/a>, que tamb\u00e9 assenyala que m\u00e9s de la meitat de les llars sueques s\u00f3n unipersonals. Als Estats Units, els individus sense parella entre 25 i 54 anys ja suposen el 38% de la poblaci\u00f3 i en el 28% de les llars nom\u00e9s viu una persona.<\/span><\/p>\n

Tot i que en els \u00faltims anys s’ha popularitzat l’11 de novembre com el Dia del Solter per la influ\u00e8ncia xinesa, la tradici\u00f3 d’alguns pa\u00efsos anglosaxons el situa en el 13 de febrer, com a contraposici\u00f3 a Sant Valent\u00ed. Es tracta d’un dia de reivindicaci\u00f3 per als <\/span>‘singles’, un anglicisme que ha adoptat un significat que va m\u00e9s enll\u00e0 de la solteria<\/b>: es tracta de persones que viuen soles i no tenen parella, sigui com sigui el seu estat civil. El que abans es veia socialment com un frac\u00e0s avui s’associa al concepte de llibertat.<\/span><\/p>\n

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Una oportunitat de negoci<\/b><\/h3>\n

En un m\u00f3n consumista i oportunista, <\/span>moltes empreses han vist en aquest col\u00b7lectiu una oportunitat de negoci<\/b>, amb tota mena de productes i serveis destinats a ells. En l’actualitat podem trobar en el mercat un nombre creixent d’habitatges unipersonals, electrodom\u00e8stics de menor capacitat, envasos m\u00e9s petits i activitats i <\/span>viatges<\/span><\/a> concebuts per a ‘singles’.<\/span><\/p>\n

Les empreses han situat als ‘singles’ al punt de mira no sols per tractar-se d’un col\u00b7lectiu creixent, sin\u00f3 perqu\u00e8<\/span> la seva capacitat adquisitiva tamb\u00e9 \u00e9s superior a la mitjana<\/b>. De fet, aquesta bonan\u00e7a econ\u00f2mica \u00e9s gaireb\u00e9 una condici\u00f3 per a ser ‘single’, ja que la vida els resulta m\u00e9s cara. Per comen\u00e7ar, el sistema tributari els penalitza respecte a les fam\u00edlies. I si pensem en un dispendi tan important com l’habitatge, \u00e9s clar que no tothom es pot permetre ser ‘single’. De fet, aquest grup tendeix a posseir menys habitatge en propietat i recorre m\u00e9s al lloguer que les parelles.<\/span><\/p>\n

Respecte als seus h\u00e0bits de consum, <\/span>els ‘singles’ solen comprar menys quantitat i amb m\u00e9s freq\u00fc\u00e8ncia<\/b> per evitar que els productes se’ls facin malb\u00e9, la qual cosa ha portat als fabricants a oferir envasos de menor grand\u00e0ria, fins i tot monodosi. L’objectiu \u00e9s adaptar-se a les seves necessitats i treure profit de la seva major capacitat adquisitiva. A m\u00e9s, els estudis de consum indiquen que aquest col\u00b7lectiu va menys als hipermercats i recorre m\u00e9s als supermercats de barri i les botigues d’especialitzades.<\/span><\/p>\n

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Un fil\u00f3 per a la ind\u00fastria de l’oci<\/b><\/h3>\n

El fet de no tenir c\u00e0rregues familiars fa que els ‘singles’ puguin destinar a oci una major part del pressupost que altres col\u00b7lectius i permetre’s m\u00e9s “capricis”.<\/span><\/p>\n

Per aix\u00f2 en els \u00faltims anys han proliferat <\/span>p\u00e0gines web que organitzen tota mena d’esdeveniments per a ‘singles’<\/b>, com a <\/span>Singles Barcelona<\/span><\/a> o <\/span>Friendsteam<\/span><\/a>. Es tracta de clubs especialitzats en aquest segment de la poblaci\u00f3 que ofereixen activitats per socialitzar, des de sopars o festes a excursions o viatges.<\/span><\/p>\n

A vegades s\u00f3n els mateixos locals d’oci els que planifiquen esdeveniments dirigits a aquest col\u00b7lectiu. Fins i tot una cadena de gimnasos com el DIR ha vist l’oportunitat de negoci que suposen els solters i ofereix el servei <\/span>DIR Singles & Friends<\/span><\/a>, amb activitats socials i esportives per a que els seus membres es coneguin millor.<\/span><\/p>\n

Un esment especial mereixen <\/span>els creuers dedicats a les persones sense parella, que han tingut un creixement espectacular<\/b>. Durant aquests viatges, els ‘singles’ poden aprofitar per con\u00e8ixer a gent nova mentre naveguen pel Mediterrani, la mar B\u00e0ltica o els fiords noruecs. Els destins cada vegada s\u00f3n m\u00e9s variats.<\/span><\/p>\n

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11Onze \u00e9s la fintech comunit\u00e0ria de Catalunya. Obre un compte descarregant la super app El Canut per <\/b>Android<\/b><\/a> o <\/b>iOS<\/b><\/a>. Uneix-te a la revoluci\u00f3!<\/b><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n

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