{"id":42173,"date":"2023-02-01T21:00:00","date_gmt":"2023-02-01T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=42173"},"modified":"2023-02-15T16:56:45","modified_gmt":"2023-02-15T15:56:45","slug":"fintech-talks-generation-z-money","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/fintech-talks-generation-z-money\/","title":{"rendered":"Fintech Talks: “Generation Z and money”"},"content":{"rendered":"
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The first Fintech Talks of the year 2023 features a qualitative study carried out by 11Onze District on Generation Z in our country, about their relationship with money, banks and neobanks.<\/b><\/h3>\n

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Dr. Gemma Vallet and Guillem Cama<\/b> will talk about “Generation Z in Catalonia and money”, the study carried out by <\/span>11Onze District <\/b>with the support of students from different Catalan universities and artists influencers from the <\/span>Lexa<\/b> agency.<\/span><\/p>\n

Many professionals and companies want to get to know this generation, born between 1997 and 2012, because of <\/span>their direct and indirect influence when it comes to consumption.<\/b> Although there are many articles and studies about this generation, this study is different.<\/span><\/p>\n

It features a series of video interviews with a sample of Generation Z in Catalonia, micro-influencers, within renowned Catalan universities. As well as <\/span>interviews with a group of artists and young people linked to the world of culture today<\/b>, conducted by the collective and agency Lexa, which specialises in emerging artists.<\/span><\/p>\n

All this rounded off with the contrasted vision of people at the forefront of research, <\/span>experts in marketing and branding of various generations<\/b>. At a historic economic moment, marked by the urgency of moving towards a sustainable economy, talking about and understanding generation Z is key, they are the direct heirs of our society and its economy. You can’t miss it!<\/span><\/p>\n

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Where:<\/b> Barcelona Tech City. Pier 03, next to Els Porxos d’en Xifr\u00e9, where the famous 7 Portes restaurant is located and in front of Museu d\u2019Hist\u00f2ria de Catalunya<\/span><\/p>\n

When:<\/b> Thursday morning, 9 February. From 9 am to 11 am.<\/span><\/p>\n

Confirm attendance <\/b>here<\/b><\/a><\/p>\n

 <\/p>\n

11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for <\/b>Android<\/b><\/a> or <\/b>iOS<\/b><\/a> and join the revolution!<\/b><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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The literature of Gen Z<\/strong><\/p>\n 3 min read<\/span>\n

La Carbonera is a bookshop located in Barcelona\u2019s El Poble-sec neighbourhood.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pasta Z<\/strong><\/p>\n 4 min read<\/span>\n

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\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":42168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[188],"class_list":["post-42173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-11onze-en"],"acf":[],"yoast_head":"\nFintech Talks: "Generation Z and money" - 11Onze<\/title>\n<meta name=\"description\" content=\"In the first Fintech Talks of the year, Gemma Vallet and Guillem Cama, will be presenting a qualitative study to Generation Z.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.11onze.cat\/en\/magazine\/fintech-talks-generation-z-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fintech Talks: "Generation Z and money" - 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