{"id":39240,"date":"2022-11-06T21:00:00","date_gmt":"2022-11-06T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=39240"},"modified":"2022-11-04T15:57:20","modified_gmt":"2022-11-04T14:57:20","slug":"inflation-fuels-shrinkflation","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/inflation-fuels-shrinkflation\/","title":{"rendered":"The inflation that fuels shrinkflation"},"content":{"rendered":"
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The generalised rise in prices and fall in the purchasing power of the general population is complicating the accounts of many households and businesses. This economic downturn has led some companies to use unseemly business practices to camouflage the rising prices of their products. In this episode of Territori 17 we talk about this and much more with Xavi Vi\u00f1olas, Content Manager of 11Onze, and Gemma Vallet, Director of 11Onze District.<\/b><\/h3>\n

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Shrinkflation is the name given to the technique used by some brands to <\/span>subtly raise the price of their products without you noticing<\/b>. This practice consists of charging the same price for a given product, despite the fact that the usual amount of product contained in the packaging has been slightly reduced.<\/span><\/p>\n

As Vi\u00f1olas explains, “<\/span>this is not a new practice, it is something that has already been done in the past, but it is more evident now that manufacturers want to reduce costs, and that consumers are looking more closely at prices<\/b>“. Faced with the avalanche of complaints received from consumers, the OCU was forced to report six companies to the National Commission for Markets and Competition (CNMC) for unfair and non-transparent practices.<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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