{"id":36435,"date":"2025-09-03T09:00:00","date_gmt":"2025-09-03T07:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=36435"},"modified":"2025-07-31T16:03:08","modified_gmt":"2025-07-31T14:03:08","slug":"framing-effect-disregarding-reality","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/framing-effect-disregarding-reality\/","title":{"rendered":"The framing effect: disregarding reality"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>The framing effect is a cognitive bias according to which the same information, presented in different ways, can lead us to different conclusions. Lara de Castro, from the Human Resources team at 11Onze, explains how this distortion of perception can affect our day-to-day decisions.<\/b><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We all like to think that when it comes to making a decision or a choice we follow our criteria with a certain objectivity, but as Lara de Castro explains, &#8220;<\/span><b>our critical thinking is not as impartial as we think it is<\/b><span style=\"font-weight: 400;\">, but rather we respond according to how the question is posed to us&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are countless examples of how cognitive bias determines people&#8217;s decision-making. It is a cognitive framework where <\/span><b>people decide on one option or the other depending on whether the options are presented with positive or negative connotations<\/b><span style=\"font-weight: 400;\">. For example, if you have to undergo surgery, and you have to sign a document to give your consent: if you are told that there is a 90% chance that it will go well, you are more likely to sign the document than if you are told that there is a 10% chance that it will go badly.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6301185751001\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/03\/THUMBNAIL_LARA_DE_CASTRO_TOPIC_11.png\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p>Frame effect<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <p><span style=\"font-weight: 400;\">Taking advantage of this intrinsic <\/span><b>cognitive bias in people based on how the brain makes comparisons<\/b><span style=\"font-weight: 400;\"> between positive vs. negative, loss vs. gain, better vs. worse, etc., makes it easier for &#8220;people, governments and companies that dominate communication to do what they want with us&#8221;, says de Castro.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De Castro makes a reflection in this sense: &#8220;<\/span><b>If we focus on the world of finance, this bias is even scarier<\/b><span style=\"font-weight: 400;\">, because it suggests that the decisions you make in relation to your personal finances are determined by the way the question is posed, and by whom it is posed&#8221;. Hence, the importance of financial education, as being informed is the only antidote that has been shown to be effective against marketing techniques that exploit cognitive bias to influence our decision-making.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for <\/b><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.e11onze.app&amp;utm_source=emailing&amp;utm_campaign=CANUT+launch\" target=\"_blank\" rel=\"noopener\"><b>Android<\/b><\/a><b> or <\/b><a href=\"https:\/\/apps.apple.com\/us\/app\/11onze\/id1566129237?utm_campaign=El+Canut\" target=\"_blank\" rel=\"noopener\"><b>iOS<\/b><\/a><b> and join the revolution!<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>If you liked this article, we recommend you read:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/conscious-capitalism-aspire-it\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/01\/THUMBNAIL_CAPITALISME_CONSCIENT-800x450.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Culture<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Conscious capitalism: can we aspire to it?<\/strong><\/p>\n              <span class=\"card-time\">2 min read<\/span>\n              <p class=\"card-text small\">Conscious capitalism is a whole economic and political<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/emotions-move-world-shopping\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/08\/HEROIMAGE_MARKETING_NOSTALGIA-800x335.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Management<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Emotions move the world<\/strong><\/p>\n              <span class=\"card-time\">2 min read<\/span>\n              <p class=\"card-text small\">Have you ever felt a tingling in your belly when you remember<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/programmatic-advertising\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2022\/08\/THUMBNAIL_PUBLICITAT_PROGRAMATICA.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>What is programmatic advertising?<\/strong><\/p>\n              <span class=\"card-time\">6 min read<\/span>\n              <p class=\"card-text small\">With the evolution of digitalisation and technologies<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":36430,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[16],"class_list":["post-36435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-manage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The framing effect: disregarding reality - 11Onze<\/title>\n<meta name=\"description\" content=\"Is critical thinking sufficient to make important decisions? 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