{"id":32775,"date":"2022-06-04T21:00:00","date_gmt":"2022-06-04T19:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=32775"},"modified":"2022-06-08T10:38:08","modified_gmt":"2022-06-08T08:38:08","slug":"strategic-value-design","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/strategic-value-design\/","title":{"rendered":"The strategic value of design"},"content":{"rendered":"
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When we talk about the usefulness of design, it’s not just about making beautiful things, but also about responding to problems and providing added value to people. Laia Gubern, Art Director of 11Onze, and Gemma Vallet, Director of 11Onze District revisit La Pla\u00e7a, La Xarxa’s radio magazine Territori 17, to talk about the latest design trends.<\/b><\/h3>\n

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Design has proved to be key when it comes to creating synergies between companies and their clients.<\/span> It is not enough to have a good product if it is not accompanied by a message that is aligned with the brand it represents and its target audience<\/b>. As Gubern explains, “through design, creativity, and innovation we have a much broader vision of the possibilities for creating business, improving processes and, fundamentally, providing the experience we generate for the end customer”.<\/span><\/p>\n

Every day, there are more and more companies that understand graphic design as a fundamental element of strategic value in their development, but how do you create this added value? First, <\/span>you have to understand what people value, want, or need<\/b>. Then you have to create the best way to deliver this value and make sure it works and is efficient,” says the Art Director of 11Onze.<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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