{"id":27921,"date":"2022-03-14T14:25:40","date_gmt":"2022-03-14T13:25:40","guid":{"rendered":"https:\/\/www.11onze.cat\/magazine\/nft-donen-valor-real-marques\/"},"modified":"2022-06-01T11:17:27","modified_gmt":"2022-06-01T09:17:27","slug":"nft-give-real-value-brands","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/nft-give-real-value-brands\/","title":{"rendered":"“NFTs give real value to brands”"},"content":{"rendered":"
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The new digital revolution is also reaching the art world, and NFTs are making a strong entrance as a virtual reference for certificates of authenticity of digital works. A business model that moves millions around the world. But what are NFTs? And how important will they be in our economy? Gemma Vallet, marketing director of 11Onze, explains it to us in a new episode of Estat de la Naci\u00f3.<\/b><\/h3>\n

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NFTs, which stands for ‘Non Fungible Token’, are <\/span>digital certificates created using blockchain technology<\/b>. The same technology used by cryptocurrencies, but unlike cryptocurrencies, they are unique, non-fungible, i.e. irreplaceable, non-duplicable units of reference that credit the author and owner of the work.<\/span><\/p>\n

“An NFT is a digital file, which can be a song, a video, or it can be a work of art. A concept that has acquired value during the Covid crisis, when the industry did not provide an outlet for artists’ works. In this context, <\/span>NFTs are beginning to acquire value within digital art, as they allow a piece to be distributed in a universal, international way, while protecting intellectual property,<\/b>” explains Vallet.<\/span><\/p>\n

One consequence of the popularity of digital transactions has been the advent of blockchain technology, which essentially eliminates intermediaries, and has been key to the creation of NFTs. “<\/span>The blockchain decentralises authorities and ensures that the piece is authored<\/b>. It becomes a safety that you can have a transaction with both buying and selling,” she adds.<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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