{"id":26121,"date":"2022-02-11T21:00:00","date_gmt":"2022-02-11T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=26121"},"modified":"2022-02-24T14:52:34","modified_gmt":"2022-02-24T13:52:34","slug":"11onze-website-soon-booming","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/11onze-website-soon-booming\/","title":{"rendered":"\u201cThe 11Onze website will soon be booming\u201d"},"content":{"rendered":"
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11Onze does not stop receiving international recognition. Just a month ago our website was awarded the Vega Digital 2021 prize, and now it has been nominated for the UX Design Awards. The designers of Wondr, the Dublin studio that has led the project, are convinced that this is just the beginning of many other distinctions for a project that will become a model for other financial institutions.<\/b><\/h3>\n

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\u201c<\/span>With La Pla\u00e7a we have created a community fintech, a fincom, where people are at the centre<\/b>. We wanted to create a platform where everyone could learn finance,\u201d 11Onze\u2019s art director, Laia Gubern, says. This was the main goal of 11Onze. And this was also the starting point for Wondr. This is how Dermot O\u2019Shea, founder of the studio, and Sean Taylor, director of design and innovation, remember it.<\/span><\/p>\n

Both admit that, as was the case with the international jury that awarded the 11Onze website at the Vega Digital 2021 <\/span>Awards<\/span><\/a>, <\/span>\u201cthe ambition to create a community around a brand is catching on.\u201d The design is sincere and builds trust<\/b>, they say, and that\u2019s something they like. \u201cOften financial institutions don’t treat their agents with enough respect and it’s great that 11Onze wanted to make them so approachable from the start,\u201d O\u2019Shea says.<\/span><\/p>\n

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Involvement in the design<\/b><\/h3>\n

In addition to giving visibility to the team, 11Onze also wanted the community to be involved in the design process. That\u2019s why <\/span>a testing exercise was set up in which nearly a thousand people participated<\/b>. \u201cThese real human interactions validated the user experience. That\u2019s why it’s so easy to navigate, it’s intuitive… We wanted to simplify the experience,\u201d Taylor recalls.<\/span><\/p>\n

The design director also explains that the work process uses an \u201catomic design system,\u201d which is organised in different molecules and at different speeds. \u201cIn the whole process we have to combine vision, content, direction and digital knowledge,\u201d Laia Gubern summarises. She recognises that the proof that the design works is this new <\/span>nomination<\/span><\/a> for the UX Design Awards.<\/span><\/p>\n\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n

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