{"id":23596,"date":"2022-12-11T21:00:00","date_gmt":"2022-12-11T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=23596"},"modified":"2022-12-12T10:42:29","modified_gmt":"2022-12-12T09:42:29","slug":"christmas-slogans-stick-with-us","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/christmas-slogans-stick-with-us\/","title":{"rendered":"Christmas slogans that stick with us"},"content":{"rendered":"
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One day you wake up and luminous ornaments decorate streets and shops, you get an Iberian ham as a present, you have a company Christmas dinner, and you have to do some last-minute shopping. The Christmas holidays are here and, with them, come the advertisements that appeal to the emotions. Let’s take a look at some of the most memorable slogans.<\/strong><\/h3>\n

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Emotion is the most effective creative path in advertising<\/b>, and Christmas is the season that lends itself most to feelings. The importance of creating a slogan that captures and evokes the concepts of nostalgia, joy, illusion, and love is the essence of the message with which advertisers want to capture an increasingly fragmented audience.<\/span><\/p>\n

The two most popular brands of Cava seem to have stopped making specific Christmas slogans and have moved on to <\/span>more general campaigns<\/b>, which are designed to be broadcast at any time of the year and in a multitude of countries.<\/span><\/p>\n

This year’s change in trend has left us with slogans such as Freixenet’s, “Life is how you celebrate it” and Codorn\u00edu’s, “Live a life you want to celebrate with Codorn\u00edu”, which seem to have come out of the same advertising agency. Even so, for many years, the <\/span>rivalry between Freixenet and Codorn\u00edu was an expected moment in traditional Christmas ads.<\/b><\/p>\n

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We don’t take Christmas for granted<\/b><\/h3>\n

Even so, one of Codorn\u00edu’s most memorable spots is certainly not remembered for the rivalry between the two brands, but for the <\/span>controversy<\/span><\/a> it stirred up, for how it struck a chord with us. In the middle of a pandemic, the advert is a good reminder of the importance of the community.<\/span><\/p>\n