{"id":20904,"date":"2026-01-06T20:00:00","date_gmt":"2026-01-06T19:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=20904"},"modified":"2025-12-29T13:27:45","modified_gmt":"2025-12-29T12:27:45","slug":"avoid-impulsive-shopping","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/avoid-impulsive-shopping\/","title":{"rendered":"How to avoid impulsive shopping?"},"content":{"rendered":"
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Val m\u00e9s que ens preparem per no caure en l\u2019anomenada oniomania.<\/strong><\/h3>\n

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Quantes vegades has marxat d\u2019una botiga amb un carro ple de coses que no necessites? Segons l\u2019Associaci\u00f3 Centre Catal\u00e0 per les Addiccions Socials (<\/span>ACENCAS<\/span><\/a>),<\/span> les compres per impuls han augmentat un 20% durant la pand\u00e8mia<\/b>. Les compres per impuls s\u00f3n aquelles que es realitzen de forma espont\u00e0nia i s\u00f3n l\u2019antitesi de les compres rutin\u00e0ries. El disseny dels supermercats i els grans magatzems, les estrat\u00e8gies de m\u00e0rqueting i la publicitat han excel\u00b7lit en l\u2019art de parar-nos trampes perqu\u00e8 comprem, per\u00f2 els experts alerten que aquestes compres impulsives poden ocasionar problemes greus a l\u2019economia dom\u00e8stica.<\/span><\/p>\n

Quan aquest impuls es converteix en obsessi\u00f3, aleshores parlem d\u2019oniomania o compra compulsiva, un terme que va ser emprat per primera vegada pel psiquiatre alemany Emil Kraepelin, i que descriu el desig irrefrenable de comprar. La compra compulsiva genera, tal com assenyalen els psiquiatres, <\/span>una satisfacci\u00f3 immediata que ens omple de sentit i amb la qual aconseguim esborrar els problemes temporalment<\/b>. Per aix\u00f2, les persones que compren de forma compulsiva fins al punt de considerar que tenen un trastorn, sovint amaguen els objectes que han comprat avergonyits i es mostren irascibles o deprimits. Aquest sentiment de culpa el compensen amb una nova compra. \u00c9s un peix que es mossega la cua.<\/span><\/p>\n

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  1. No aneu mai a comprar amb la panxa buida<\/b>. Ja ho hem apuntat unes l\u00ednies m\u00e9s amunt: els supermercats i els grans magatzems estan organitzats amb una cura mil\u00b7lim\u00e8trica per despertar tots els instints m\u00e9s baixos. Classifiquen els productes, estableixen relacions entre les marques, deixen l\u2019espai necessari perqu\u00e8 observis les prestatgeries, il\u00b7luminen l\u2019espai perqu\u00e8 centris la mirada en una direcci\u00f3 concreta, col\u00b7loquen els productes poc buscats prop de les caixes o deixen ben exposades les ofertes, entre molts altres trucs. Per aix\u00f2, un bon consell quan anem a comprar \u00e9s fer-ho amb la panxa buida. Quan un t\u00e9 gana, \u00e9s m\u00e9s f\u00e0cil que caigui en la temptaci\u00f3 de comprar un desig.<\/span><\/li>\n
  2. Porta la llista de la compra de casa<\/b>. Una altra manera d\u2019evitar les temptacions d\u2019\u00faltima hora \u00e9s fer una llista a casa d\u2019all\u00f2 que necessites. Amb la llista a la m\u00e0, pots estar segur que no compres de m\u00e9s i, si ho fas, en ser\u00e0s ben conscient.<\/span><\/li>\n
  3. Evita les ofertes 2×1<\/b>. Cal evitar tant com sigui possible totes aquelles ofertes que nom\u00e9s ens fan anar a casa amb productes de m\u00e9s. Per qu\u00e8 necessites tres raspalls de dents si vius sol? Si necessites una camisa, per qu\u00e8 n\u2019has de comprar dues? \u00c9s important no deixar-se endur per la sensaci\u00f3 que comprant ofertes estem estalviant, perqu\u00e8 no \u00e9s veritat.<\/span><\/li>\n
  4. Si les compres impulsives es tornen compulsives, consulta el metge.<\/b> Si les compres et produeixen malestar, baixa autoestima, buit emocional o por, per\u00f2 no les pots evitar, potser \u00e9s hora que parlis amb un metge. La psicoter\u00e0pia \u00e9s necess\u00e0ria per superar aquest trastorn, sense la qual la compra compulsiva pot persistir tota una vida i, fins i tot, provocar la ru\u00efna financera de la persona afectada i el seu entorn m\u00e9s pr\u00f2xim.<\/span><\/li>\n<\/ol>\n

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