{"id":18515,"date":"2025-03-29T20:00:00","date_gmt":"2025-03-29T19:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=18515"},"modified":"2025-03-19T16:41:41","modified_gmt":"2025-03-19T15:41:41","slug":"planned-obsolescence-driver-consumerism","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/planned-obsolescence-driver-consumerism\/","title":{"rendered":"Planned obsolescence, a driver of consumerism?"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>The useful life of products is getting shorter and shorter and we are forced to replace them compulsively. This is what is known as planned obsolescence. But is the premature death of products really driving the market?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Welcome to Livermore, California. This is where you will find the world&#8217;s <\/span><a href=\"https:\/\/www.guinnessworldrecords.com\/world-records\/longest-burning-light-bulb\"><span style=\"font-weight: 400;\">longest-lived<\/span><\/a><span style=\"font-weight: 400;\"> light bulb in the world, located in the town&#8217;s firehouse. It was made in Shelby, Ohio, around 1895, and its filament is an invention of Adolphe Chaillet, <\/span><b>created expressly to last<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>The image of the bulb can be seen on the internet 24 hours a day<\/b><span style=\"font-weight: 400;\"> and has already outlasted three webcams so far. A few years ago, in 1871, the inventor of the light bulb, Thomas A. Edison, had succeeded in producing a small light bulb. Edison had succeeded in producing a small light bulb with a comparatively enormous resistance, which in 1881 achieved a life of 1,500 hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few years later, in 1924, a group of men met in Geneva with a secret plan: <\/span><b>to create the first cartel to control the world&#8217;s light bulb production and share the profits<\/b><span style=\"font-weight: 400;\">. The cartel was called <\/span><a href=\"https:\/\/ca.wikipedia.org\/wiki\/C%C3%A0rtel_Phoebus\"><span style=\"font-weight: 400;\">Phoebus<\/span><\/a><span style=\"font-weight: 400;\"> and was made up of major light bulb manufacturers from Europe, the United States and even the colonies in Asia and Africa. At the time, Phoebus proudly advertised a life of up to 2,500 hours in its bulbs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite advances in science, Phoebus&#8217; milestone was cut short the following year by the \u201c1,000 Hour Life Committee\u201d, set up to technically<\/span><b> reduce the lifetime of light bulbs<\/b><span style=\"font-weight: 400;\">. Phillips (Holland), General Electric (USA), OSRAM (Germany) and L\u00e1mparas Zeta (Spain), among others, were members.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6252013717001\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/05\/THUMBNAIL_TOPIC2_MIRIAM.jpg\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p>Planned obsolescence<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Why is the life of products shortening?<\/b><\/h3>\n<p><a href=\"https:\/\/www.enciclopedia.cat\/gran-enciclopedia-catalana\/obsolescencia\"><span style=\"font-weight: 400;\">Obsolescence<\/span><\/a><span style=\"font-weight: 400;\"> is the depreciation of capital goods as a result of technical progress. Following this idea, planned or programmed obsolescence is the at least reprehensible practice of companies and manufacturers <\/span><b>to offer products with performance and qualities that are inferior to the technology available<\/b><span style=\"font-weight: 400;\">. The aim is that these objects cease to function after a certain period of time and that the consumer is forced to replace them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main reason why companies design products with planned obsolescence in mind is, of course, the argument that it increases sales. In an article in <\/span><a href=\"https:\/\/books.google.es\/books?hl=ca&amp;id=pYkgAQAAIAAJ&amp;dq=Printers+Ink%3A+1928+%3A+Obsolescens&amp;focus=searchwithinvolume&amp;q=Printers+Ink%3A+1928+%3A+Obsolescens\"><span style=\"font-weight: 400;\">Printers Ink<\/span><\/a><span style=\"font-weight: 400;\">, an advertising manual from 1928, it was already argued that \u2018<\/span><b>an article that does not break down is a tragedy for business<\/b><span style=\"font-weight: 400;\">\u2019. Therefore, the main cause of the rise of planned obsolescence has ultimately been the very economic system that governs our societies. An economic system based on growth economics, <\/span><b>where the logic is not to grow to satisfy needs, but to increase profits<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, businessmen will say: an economic system based on growth, of course, has no future without growth; and therefore, if the consumer does not buy, the economy does not grow. Industrial designer Brooks Stevens, often cited as the inventor of planned obsolescence, defined it as \u2018the need to own something newer, something better, something sooner than necessary\u2019, although his idea was to make the consumer always want something new, rather than to create low-quality products that were necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Is an economy without planned obsolescence viable?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Possibly, there is an alternative to planned obsolescence, but only if it is supported by the administration and the business community. In our country there are already several initiatives that seek to reduce the impact of planned obsolescence. This is the case of the Catalan association <\/span><b>Millor Que Nou<\/b><span style=\"font-weight: 400;\">, which promotes appliance repair and exchange as an alternative to generating more technological waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the Energy and Sustainable Innovation Foundation (<\/span><a href=\"https:\/\/feniss.org\/\"><span style=\"font-weight: 400;\">Feniss<\/span><\/a><span style=\"font-weight: 400;\">) concluded that a family of f<\/span><b>our could save 50,000 euros over a lifetime<\/b><span style=\"font-weight: 400;\"> if household appliances lasted longer or were designed to be repaired. Experts explain that labelling the durability of products could help consumers make purchasing decisions.<\/span><\/p>\n<p><b>The European Union has also taken part and is committed to circular economy models<\/b><span style=\"font-weight: 400;\">. Technology brands should allow parts of their products to be taken back for replacement. There are also plans to create a label for products that are easy to repair, one of the proposals of the so-called Right to Repair Act, which aims to increase the lifespan of electronic devices to achieve<\/span><\/p>\n<p><b>11Onze is the community fintech of Catalonia. Open an account by downloading the app El Canut for <\/b><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.e11onze.app&amp;utm_source=emailing&amp;utm_campaign=CANUT+launch\"><b>Android<\/b><\/a><b> or <\/b><a href=\"https:\/\/apps.apple.com\/us\/app\/11onze\/id1566129237?utm_campaign=El+Canut\"><b>iOS<\/b><\/a><b> and join the revolution!<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>If you liked this article, we recommend:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/right-repair-rare-victory-consumer\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_36-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Right to repair: a rare victory for the consumer<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">EU law is forcing companies to provide repair manuals&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/home-renovation-tips-do-it-yourself\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/05\/THUMBNAIL_POST_OBRES_CASA-768x488.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Home renovation: DIY tips<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">Whether it is for fun or to try to save money, more&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/sustainable-economy\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_21.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Sustainable economy, what is it?<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">The sustainable economy seeks to increase social&#8230;<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":18510,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[1],"tags":[175],"class_list":["post-18515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planned obsolescence, a driver of consumerism - 11Onze<\/title>\n<meta name=\"description\" content=\"The useful life of products is getting shorter and shorter, forcing us to replace them. 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