{"id":12789,"date":"2023-02-05T21:00:00","date_gmt":"2023-02-05T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=12789"},"modified":"2023-02-03T11:36:26","modified_gmt":"2023-02-03T10:36:26","slug":"end-cookies","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/end-cookies\/","title":{"rendered":"The End of Cookies"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>If you have ever been looking for a product on a web page and then, browsing another different page, you have seen ads related precisely to the product you were looking for, you should know that those responsible are the so-called third-party cookies.<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cookies are small text files that are downloaded to our browser every time we access a web page. They allow servers to track our activity as we browse the Internet. For example, they allow you to keep sessions active, to know which sites you have visited, how often, to remember what you put in the shopping cart, and if you have registered the usernames and passwords you use. Cookies, however, have their days numbered.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6257185114001\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/08\/THUMBNAIL_DAVIDLOPEZ_TOPIC3.jpg\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p>What happens if you disable cookies?<\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Good and bad cookies?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Despite being created for a harmless and limited purpose, for now, the list of things they can do is much more extensive and not always ethical.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Broadly speaking, we can say that there are two types of <\/span><i><span style=\"font-weight: 400;\">cookies<\/span><\/i><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Own <\/span><b>cookies<\/b><span style=\"font-weight: 400;\">, created by the website we visit. Of these, there are essential ones, such as those that serve to ensure that the content of the website is loaded efficiently, or those that allow the payment of requested goods or services.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Third-party <\/span><b>cookies<\/b><span style=\"font-weight: 400;\">, created by other websites. These websites are the owners of some content we see on the webpage we visit, such as ads or images.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <\/span><b>third-party cookie<\/b><span style=\"font-weight: 400;\"> is a file that is downloaded from a website to the hard drive of our device, but which comes from a different domain than the site we are visiting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These cookies are sent to companies (outside the web we are visiting) to personalize the advertising they offer, based on our tastes and the things that catch our attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to making advertising increasingly invasive, third-party cookies began to directly affect users&#8217; right to privacy, due to ignorance about the use and processing of their data. That\u2019s why in Europe, web service providers are required to notify you that they are using cookies that contain information about you and give you the option to choose whether to accept the tracing. This is thanks to European laws, such as the <\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/ES\/TXT\/?uri=CELEX%3A32016R0679\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">General Data Protection Regulation (GDPR)<\/span><\/a><span style=\"font-weight: 400;\">, the highest European standard for personal data, and above all, the new <\/span><a href=\"https:\/\/data.consilium.europa.eu\/doc\/document\/ST-6087-2021-INIT\/en\/pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ePrivacy Regulation 2021<\/span><\/a><span style=\"font-weight: 400;\"> on the protection of privacy in the electronic communications sector, which is expected to enter into force in 2023.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Google&#8217;s plan for its Chrome browser<\/b><\/h3>\n<p><b>Google<\/b><span style=\"font-weight: 400;\">, one of the largest ad sellers in the world and owner of the most popular browser, <\/span><b>Chrome<\/b><span style=\"font-weight: 400;\">, had been announcing since August 2019 that it was planning to make changes in order to eliminate the controverted <\/span><b>third-party cookies<\/b><span style=\"font-weight: 400;\">, following in the footsteps of some of its competitors, such as Mozilla Firefox or Safari (Apple), which already block them by default.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Google had originally indicated 2022 as the deadline for doing so, it has now delayed the move until 2023, according to them, \u201cto avoid jeopardizing the business models of web publishers that support free-access contents\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The plan for Chrome is to remove support for third-party cookies in two stages:<\/span><\/p>\n<ul>\n<li><b>Phase 1<\/b><span style=\"font-weight: 400;\"> (from the end of 2022): Once the tests are completed and the APIs (programmable interfaces for integrating other applications) in Chrome are launched, the start of the first phase will be announced. During this first phase, publishers and the advertising industry will have time to migrate their services. This stage is expected to last nine months and Google is committed to carefully monitoring the adoption and the feedback it receives, before moving on to the second phase.<\/span><\/li>\n<li><b>Phase 2<\/b><span style=\"font-weight: 400;\"> (as of mid-2023): Chrome will phase out support for third-party cookies over a three-month period ending in late 2023.<\/span><\/li>\n<\/ul>\n<h3><b>There is controversy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">At one time or another, everyone has been surprised by confirming that the Internet allows you to enjoy <\/span><b>free services<\/b><span style=\"font-weight: 400;\">: social networks, e-mail, digital press, etc. But this is only possible thanks to a business model that gets its advertising revenue. And that is one aspect of the controversy. The other is the widespread concern generated by the use of our personal data by Internet giants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to some experts, Google&#8217;s real goal is to consolidate its control over data generation and analysis, and move towards its undisputed and almost monopolistic leadership in digital advertising (by 2020, <\/span><a href=\"https:\/\/es.statista.com\/estadisticas\/635557\/google-ingresos-totales-anuales-por-publicidad\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google&#8217;s advertising revenue<\/span><\/a><span style=\"font-weight: 400;\"> was about $147,000 million, <\/span><b>more than 81%<\/b><span style=\"font-weight: 400;\"> of its total income).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also those who say that the reason for delaying the removal of third-party cookies by Google for another year is that the solution they are considering could be used to find out even more about Internet users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company admits that this implementation is subject to agreements with UK authorities. But these are not the only ones who have warned of possible problems, both for monopolistic practices and for privacy; the top data protection officials in France, Germany, and Belgium are also following in Google\u2019s footsteps closely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Third-party cookies may have their days numbered, and as a result, the digital marketing industry and the online advertising industry may face the biggest crisis in its history if a viable alternative is not consolidated.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for <\/b><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.e11onze.app&amp;utm_source=emailing&amp;utm_campaign=CANUT+launch\" target=\"_blank\" rel=\"noopener\"><b>Android<\/b><\/a><b> or <\/b><a href=\"https:\/\/apps.apple.com\/us\/app\/11onze\/id1566129237?utm_campaign=El+Canut\" target=\"_blank\" rel=\"noopener\"><b>iOS<\/b><\/a><b> and join the revolution!<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>If you liked this article, we recommend you read:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/how-companies-see-telework\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/07\/THUMBNAIL_TELETREBALL-800x543.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Management<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>How do companies see telework?<\/strong><\/p>\n              <span class=\"card-time\">6 min read<\/span>\n              <p class=\"card-text small\">COVID-19 has brought about changes in our lives.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/how-protect-ourselves-online-scams\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/06\/THUMBNAIL_ESTAFES_ONLINE-800x533.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Finances<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Online scams<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">Millions of people around the world suffer the effects of online scams.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/virtual-cards-secure-purchases\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/07\/THUMBNAIL_TARGETES_DIGITALS-800x451.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Virtual cards<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">Virtual cards are the main method of online payment.<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":12780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[175],"class_list":["post-12789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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