{"id":12338,"date":"2024-02-22T09:00:00","date_gmt":"2024-02-22T08:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/?p=12338"},"modified":"2024-02-22T09:00:27","modified_gmt":"2024-02-22T08:00:27","slug":"marketplace-shopping-centre-your-home","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/marketplace-shopping-centre-your-home\/","title":{"rendered":"Marketplace, the shopping centre in your home"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>Just like a shopping centre, a marketplace describes the platform, in this case a digital one, where companies and consumers exchange products and money. An old concept that is taking on new life thanks to new technologies.<\/b><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Virtually all consumers have become familiar with online shopping, especially in the wake of the pandemic. And most do so through <\/span><b>marketplace platforms where the range of products on offer is wider<\/b><span style=\"font-weight: 400;\">, and they can therefore filter by price, the best value for money, or even be guided by user reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketplace concept goes beyond shopping centres: <\/span><b>brands are multiplying,<\/b><span style=\"font-weight: 400;\"> price competition is fiercer and the days of poor quality products are numbered, as <\/span><b>consumers are the main voice <\/b><span style=\"font-weight: 400;\">of the platform.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What does the marketplace offer?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The growth and consolidation of these platforms has reached its peak during the pandemic. <\/span><a href=\"https:\/\/es.statista.com\/estadisticas\/500788\/valoracion-de-los-medios-de-pago-en-las-compras-online-de-los-internautas-en-espana\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Users especially value<\/span><\/a><span style=\"font-weight: 400;\"> the possibility of <\/span><b>shopping from home, being able to do so at any time, without having to travel and avoiding crowds<\/b><span style=\"font-weight: 400;\">, a key point at the present time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But more than just as a consequence of the pandemic, why has the marketplace purchasing system increased so significantly? What advantages does it bring for the customer and for companies? Do we know the risks?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The rise of the marketplace in figures<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The agency \u201cElogia\u201d, a specialist in digital commerce, concluded in its <\/span><a href=\"https:\/\/blog.elogia.net\/claves-del-estudio-anual-ecommerce-2020-iab-by-elogia\"><span style=\"font-weight: 400;\">annual study<\/span><\/a><span style=\"font-weight: 400;\"> that the marketplace was the most used means of purchase in 2020, and the trend continues to rise:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>72% of internet users between the ages of 16 and 70 shop online<\/b><span style=\"font-weight: 400;\">, especially in the 35-44 age bracket.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>70% of online shoppers use marketplaces to find information<\/b><span style=\"font-weight: 400;\"> and compare products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>8 out of 10 users end up buying<\/b><span style=\"font-weight: 400;\"> on the platform.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>They shop an average of 3.5 times<\/b><span style=\"font-weight: 400;\"> a month.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spending is \u20ac68 on average<\/b><span style=\"font-weight: 400;\">, although during the pandemic it increased by 51%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Computers (<\/b><a href=\"https:\/\/es.statista.com\/estadisticas\/496546\/distribucion-de-dispositivos-utilizados-para-compras-en-linea-en-espana\/\" target=\"_blank\" rel=\"noopener\"><b>83%<\/b><\/a><b>) and mobile phones (<\/b><a href=\"https:\/\/es.statista.com\/estadisticas\/496546\/distribucion-de-dispositivos-utilizados-para-compras-en-linea-en-espana\/\" target=\"_blank\" rel=\"noopener\"><b>55%<\/b><\/a><b>)<\/b><span style=\"font-weight: 400;\"> are the main purchasing devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile devices, household appliances and technology<\/b><span style=\"font-weight: 400;\"> are the top-selling products.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite the fact that some of these platforms are criticised for ethical issues or working conditions, their turnover continues to grow, pending the figures that reflect this year\u2019s shopping trend.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>11Onze is the community fintech of Catalonia. Open an account by downloading the super app El Canut for <\/b><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.e11onze.app&amp;utm_source=emailing&amp;utm_campaign=CANUT+launch\" target=\"_blank\" rel=\"noopener\"><b>Android<\/b><\/a><b> or <\/b><a href=\"https:\/\/apps.apple.com\/us\/app\/11onze\/id1566129237?utm_campaign=El+Canut\" target=\"_blank\" rel=\"noopener\"><b>iOS<\/b><\/a><b> and join the revolution!<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>If you liked this article, we recommend you read:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/are-online-payment-methods-secure\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_6-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Finances<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Online payment methods<\/strong><\/p>\n              <span class=\"card-time\">5 min read<\/span>\n              <p class=\"card-text small\">Online shopping is becoming more widespread among all.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/virtual-cards-secure-purchases\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/07\/THUMBNAIL_TARGETES_DIGITALS-800x451.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Technology<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Virtual cards<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">Virtual cards are the main method of online payment.<\/p>\n            <\/div>\n          <\/div>\n\n\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/digitalisation-biggest-challenge-smes\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/06\/THUMBNAIL_DIGITALITZACIO_PIMES-800x533.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Finances<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title p2\"><strong>Digitalisation<\/strong><\/p>\n              <span class=\"card-time\">4 min read<\/span>\n              <p class=\"card-text small\">Accelerating digitalisation has been one of the most important challenges for SMEs.<\/p>\n            <\/div>\n          <\/div>\n\n              <\/div>\n              <br>\n              <br>\n              <div class=\"cards__wrapper\">\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":71,"featured_media":42304,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[172,175],"class_list":["post-12338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-economy","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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