{"id":10894,"date":"2024-08-11T20:00:00","date_gmt":"2024-08-11T18:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/news\/la-digitalitzacio-el-repte-mes-gran-de-les-pimes\/"},"modified":"2024-08-09T07:53:51","modified_gmt":"2024-08-09T05:53:51","slug":"digitalisation-biggest-challenge-smes","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/digitalisation-biggest-challenge-smes\/","title":{"rendered":"Digitalisation: the biggest challenge for SMEs"},"content":{"rendered":"<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><strong>Accelerating digitalisation has been one of the most important challenges for SMEs during the pandemic.\u00a0<\/strong><strong>The data say that 70% of companies in Spain have been digitalised during the pandemic, according to the consulting firm IPG. This means that 7 out of 10 have opened an online store.<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While many SMEs have been thinking about digitalisation for years and it was one of the outstanding issues, the pandemic has accelerated and made many companies go online in record time and, probably thanks to this, they have not had to close.\u00a0 A company with less than 250 employees whose turnover does not exceed 5 million Euro is considered an SME.<\/span><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component gallery\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-lg-10 offset-lg-1\">\n        <div id=\"slider\" class=\"carousel slide\">\n          <div class=\"carousel-inner\">\n            <div class=\"carousel-item active video-player inline-player\" data-video-id=\"6258986080001\">\n              <img decoding=\"async\" class=\"d-block w-100\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/06\/THUMBNAIL_SILVIA_GRANADO_TOPIC4.jpg\" alt=\"\">\n              <button type=\"button\" class=\"play\"><\/button>\n              <div class=\"carousel-caption\">\n                <p><\/p>\n              <\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"component text\">\n  <div class=\"container\">\n\n\n    <div class=\"row\">\n      <div class=\"col  col-lg-8  offset-lg-2\">\n        <h3><b>The cost of digitalisation\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When an SME searches the internet for a way to go digital, it will probably come up with many offers and very cheap prices from companies that are dedicated to this task. It can even buy a domain, which will cost less, as you can have one for \u20ac10 a year. It can also find many pages that provide with templates and, if it is accompanied by images, it can make a website on its own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, as the saying goes, you can&#8217;t teach an old dog new tricks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many elements to consider when creating an e-commerce. It depends on the business you have, whether you have an extensive catalogue, whether you work internationally, or if you constantly have new products. The best thing to do when digitalising your business is to hire an agency to help you get this big project up and running. There are many things to keep in mind, and having a good <\/span><i><span style=\"font-weight: 400;\">\u00a0e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> that works perfectly and that does not have errors will be the key to success.<\/span><\/p>\n<h3><b>Things to keep in mind<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before launching an online store, keep in mind:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an analysis of the competition: surf the internet (visit websites and social networks).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make an analysis of the own company: identify your own<\/span><i><span style=\"font-weight: 400;\"> e-commerce.<\/span><\/i><span style=\"font-weight: 400;\"> Decide if it can be done by the company&#8217;s staff or if external help is needed, for example, an agency specialising in web pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take into account the stipulated time required to make a web page, as there may always be some surprise<\/span><span style=\"font-weight: 400;\">. Therefore, the launch date of the business must not be shared with the networks until it is 100% sure.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once the website is up and running, it needs to be constantly updated.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You must be very fast: when a user asks about a product or service, you must answer as soon as possible because, otherwise, there is a risk that they may end up buying it elsewhere.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The pandemic has changed consumer habits, and it has also made it clear that if you want to keep the business going, you need to have an online site for potential customers to find and see<\/span><span style=\"font-weight: 400;\"> what is offered<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We are in the age of omnichannelity, and you need to have the ability to satisfy both a customer who buys in the physical store and a customer who buys online, through a phone call, through an email, or even through the social media of the business.<\/span><\/p>\n<h3><b>The past\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Years ago, it was unthinkable that a company could earn customers with a website. Until then, the usual technique for getting buyers was having a sales team that, along with a marketing strategy, did what is called \u201ccold calling\u201d, that is, selling the product or service from scratch. This commercial task, on many occasions, could last for weeks or months.\u00a0<\/span><\/p>\n<h3><b>The present\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Today, when you open a business, even if services are offered, you need to have a website where potential customers can see what is being offered, what has been done, the team that makes up the company, and an essential thing, its business philosophy (mission and vision). With just this information, the potential customer can get an idea of who they are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apparently, it may seem much easier to reach the customer through a website than doing it with a sales team, but it\u2019s not quite that good. It\u2019s not all about having a website. Social media is another tool that must be kept in mind in today\u2019s society, which is permanently connected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the pandemic, companies have had to digitalise their businesses. This has been the only way to earn income. The data tells us that 7 out of 10 companies that did not have an <\/span><i><span style=\"font-weight: 400;\">e-commerce<\/span><\/i><span style=\"font-weight: 400;\"> before the confinement had to go digital if they didn\u2019t want to close the business. The food, fashion, electronics, beauty, and household products sectors are the ones that have benefited the most from having taken this step.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Do you want to be the first to receive the latest news about 11Onze? Click <\/b><a href=\"https:\/\/t.me\/ONZEbanc\"><b>here<\/b><\/a><b> to subscribe to our <\/b><a href=\"https:\/\/t.me\/ONZEbanc\"><b>Telegram<\/b><\/a><b> channel<\/b><\/p>\n\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<div class=\"component cards\">\n  <div class=\"container\">\n    <div class=\"row\">\n      <div class=\"col col-xl-8 offset-xl-2\">\n        <h1>If you liked this article, we recommend:<\/h1>\n        <div class=\"cards__wrapper\">\n          <div class=\"card\">\n            <a href=\"https:\/\/www.11onze.cat\/en\/magazine\/digital-wave-change-banking\/\" class=\"card-link\" target=\"_self\"><\/a>\n            <div class=\"card-img\">\n              <img decoding=\"async\" src=\"https:\/\/www.11onze.cat\/wp-content\/uploads\/2021\/04\/THUMBNAIL_POST_7-1.jpg\" class=\"card-img-top\" alt=\"\">\n                <span class=\"card-category\">Economy<\/span>\n            <\/div>\n            <div class=\"card-body\">\n              <p class=\"card-title 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