{"id":10818,"date":"2023-02-17T21:00:00","date_gmt":"2023-02-17T20:00:00","guid":{"rendered":"https:\/\/www.11onze.cat\/news\/tecnologia-i-art-combinacio-explosiva\/"},"modified":"2024-08-13T08:25:55","modified_gmt":"2024-08-13T06:25:55","slug":"technology-art-explosive-combination","status":"publish","type":"post","link":"https:\/\/www.11onze.cat\/en\/magazine\/technology-art-explosive-combination\/","title":{"rendered":"Technology and art: an explosive combination"},"content":{"rendered":"
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Digital art is capable of anything: it has broken the record by selling a work of art for $69 million.\u00a0Thanks to the union of art and technology, new human feelings have arisen and have made it possible to experience art in a much more intense way, including newer, much more interactive tools.<\/strong><\/h3>\n

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The art world is evolving with new resources to reach all audiences and, through <\/span>technology, it manages to make us feel what art wants to express<\/b>; lights, perspective, and sound can take us to another dimension.<\/span><\/p>\n

In 1826, Joseph Nic\u00e9phore Niepce began to link photography and art in making the first photographic copies of pictorial works and in trying to capture reality with an artistic sense, beyond the mere capture of images.<\/span><\/p>\n

We understand art as the activity in which man recreates, for an aesthetic purpose, an aspect of reality or a feeling in beautiful forms, using matter, image, or sound.\u00a0 If we talk about technology, we can define it as the <\/span>pursuit of satisfying human needs and desires<\/b>. Technology seeks to solve practical problems in part by using science.<\/span><\/p>\n

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New technologies, new perspectives<\/b><\/h3>\n

Art and technology have always existed as a union, but today the link between the two is much more evident. And if this has been achieved, it is thanks to the use of increasingly sophisticated technological developments.<\/span><\/p>\n

One of the most innovative techniques has been <\/span>video mapping<\/b>, where <\/span>video projectors<\/b> are used to display an animation or images on real surfaces, achieving an artistic effect that is out of the ordinary. This technique is based on the movements created by the animation (2D and 3D) on the surface.<\/span><\/p>\n

The best known mapping is the one we see on monumental buildings accompanied by sounds to create a greater spectacle.<\/span><\/p>\n

This technique has allowed us to interact with the public and <\/span>a relationship is created with art, technology, and society<\/b>.<\/span><\/p>\n

Many brands have managed to reach their target audience through this technique. They have recreated, for example, a piece of high jewellery so that not only the public sees the jewel on display, but also how to go into it, to have a different perception of it.<\/span><\/p>\n

Flat projections are long gone. Mapping can be projected onto real-world objects, such as a building, and it can capture images on walls with no distortion at all.<\/span><\/p>\n

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